• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Author Archives: Martyn Jones

Amazingly Attractive AI Obscenity

26 Sun Oct 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, AIInnovation, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfWork, GenerativeAI, SyntheticMedia, technology, UnrealEconomy, writing


By Barnice Blaar, Gretel Grumbleguts and Nifan Farc.

🚀 The Generative AI Revolution: The Future Is Unreal — Literally!

Every so often, a technology comes along that completely reshapes how we work, create, and imagine. Just a few years ago, “artificial intelligence” sounded like something out of a sci-fi movie. Today, Generative AI isn’t just a buzzword — it’s the most transformative force of our time.

Continue reading →

Unlocking Data Insights with Martyn Jones

13 Mon Oct 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Business, digital-marketing, Marketing, writing


Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).

Here is a summary of the public perception and professional profile:

Continue reading →

DELE C2 – Diploma in Spanish

13 Mon Oct 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ 3 Comments

Tags

CERVANTES, DELE, DELEC2, SPANISH


For those who didn’t know, I have been awarded the DELE C2 diploma in Spanish by the Cervantes Institute.

Continue reading →

X Is Dying In Europe: Here’s Why

15 Fri Aug 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

News, Politics, social media, technology, x


http://www.goodstrat.com/books

X Is Dying In Europe: Here’s Why

I asked X about its massive losses in Europe.

“@grok, can you explain the massive drop in interactions in Europe with X?”

This is what Grok had to say and updated for today.

Continue reading →

My Books – 3rd August 2025

03 Sun Aug 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


MY BOOKS. FROM ME. TO YOU.

Bandoxa: A Celtic Journey – First Chapters

Bandoxa: A Celtic Journey – First Chapters
Continue reading →

Martyn’s Books: Explore Cultural Journeys

29 Tue Jul 2025

Posted by Martyn Jones in Books with influence, Inform, educate and entertain.

≈ Leave a comment


My big, blue and beautiful books.

Welcom to the world of Martyn’s books. Martyn Jones, Martyn de Tours and Martyn Bey, a literary trinity. These are my books. Buy. Read. Share. Enjoy!

Especially, enjoy!

My books featured here are:

Bandoxa: A Celtic Journey

Building Insight

Celtic Domination

Come In Pink

F*CK DATA MESH

Galés.com

Good Leader/Bad Leader

Head Over Heels

Laughing @ Data.Com

Make Analytics Great Again

Revealing Wealth

The Data Dialogues

The End of Honour

The Philosopher’s Dog

First Impressions

The Good Data Bible

The goodstrat.com Reader

Continue reading →

Exploring Purpose: Insights from Rabbi Leo Azul

09 Wed Jul 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

bible, christianity, faith, god, jesus


Martyn de Tours

A Preordained Destiny

BBC News: We are here today with Rabbi Leo Azul, the spiritual adviser to Martyn de Tours. Can you tell us a lottle about your relationship with the author?

Rabbi Leo Azul: A “lottle“?

BBC News: [Correcting the tiny mistake.] A little. Can you tell us a little about your relationship with the author?

Rabbi Leo Azul: A lottle here, a shmottle there! Who cares? Just don’t let it take centre stage.

BBC News: So, you are his adviser and confidant, right?

Continue reading →

Films That We Have Loved

08 Tue Jul 2025

Posted by Martyn Jones in Ask Martyn

≈ Leave a comment

Tags

comedy, film, movie-review, movie-reviews, movies


Martyn Richard Jones, Spain 8th July 2025

We frequently reveal a little of ourselves when we disclose the things we detest and love. Especially little things that delight, fascinate, and entertain us. Here are ten films that I have taken as my own. Of course, the choice is highly arbitrary, and I love many more movies. I am using these devices. They help me reconstruct the foundations of my life. This was before my journey to Galicia. They also support my current life in Bandoxa. They are films, but they also form a small part of my identity.

Continue reading →

Trump’s NATO Demands: A Shift to Transactional Security

28 Sat Jun 2025

Posted by Martyn Jones in anthropology, Polemic, political science, Politics

≈ Leave a comment

Tags

nato, Politics, Russia, trump, ukraine


Martyn Richard Jones

President Donald Trump’s recent comments about NATO do not indicate a call for collective security reform. Instead, they reveal an intensely transactional view of international partnerships. Urging alliance members to assign as much as 5% of their GDP, an unprecedented figure, to purchasing U.S.-made weaponry and military equipment, Trump has once again reframed global security as a business deal.

Continue reading →

Keir Starmer: A Cult of Mediocrity We Need to Break

27 Fri Jun 2025

Posted by Martyn Jones in Polemic, political science, Politics

≈ Leave a comment

Tags

keir-starmer, Labour Party, News, Politics, uk-politics


Afilonius Rex and Martyn Jones

Picture the scene. It’s Prime Minister’s Questions, the great gladiatorial stage of British democracy, less Gladiator and more Blazing Saddles at a town planning meeting in Swindon. Keir Starmer, sensible Labour’s hero, their knight in gleaming, sensible shoes, rises from the opposition bench. That look on his face, you know the one, shows a man who’s just alphabetised his law books and is ready to go. Across the gallery, Rishi Sunak sits there, gleaming, like a waxwork who’s been told he has to look “empathetic” by 5 p.m. or he’ll be back in the dock. Starmer adjusts his glasses and launches into one of his trademark cross-examinations. It’s like watching a lawyer interrogate a spreadsheet. “Point one, Mr Speaker!” He declares, and you can hear the ghost of Mel Brooks shouting, “What’s wrong with this guy? Where’s the dynamism?” He cites a statistic: a 17.3% increase in NHS waiting times, in case you’re wondering, and it isn’t. Then another: a £3.2 billion shortfall in council budgets. It’s meticulous, it’s legal, it’s as if he’s building a case to prosecute a toaster for breach of warranty. By the time he gets to his witty quip, “The failure of this government isn’t just a policy, it’s a personality trait!”, he drops like a Gregg’s custard tart allowed to fall by a woman worried about her cleaning bills.

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 645 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • X Is Dying In Europe: Here's Why
  • The Hadoop Honeymoon is Over
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • Big Data Robitussin - 2026 Version
  • MASTERCLASS: What Are Surrogate Keys? - 2026/02/04
  • BERNIE AND THE SLICKEST HEDGE FUND IN THE WEST

Recent Comments

#writing's avatar#writing on Embrace the AI Swarm: Your Bus…
#tech's avatar#tech on Embrace the AI Swarm: Your Bus…
Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • ABOUT THE GEEZER: Martyn Rhisiart Jones Apr 30, 2026
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide Apr 29, 2026
  • 2026 TRENDS: Transforming Finance with AI and Tokenization Apr 26, 2026
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype? Apr 23, 2026
  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,233 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide
  • 2026 TRENDS: Transforming Finance with AI and Tokenization
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • CONSIDER THIS: LinkedIn – 2026/04/09

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • X Is Dying In Europe: Here's Why
  • The Hadoop Honeymoon is Over
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • How To: Source-to-Target Mapping
  • Big Data Robitussin - 2026 Version

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 143 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar

Loading Comments...