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Rebecca Trentt
Book Review: Laughing@Data.Com by Martyn Jones
A survival manual for the data-industrial complex, delivered with a raised eyebrow and a sharpened knife
There are books about data. Then there are books written by people who have survived data.
Laughing@Data.Com sits firmly in the second category.
Martyn Jones’ latest contribution to the already groaning shelf of “data thought leadership” arrives like a heckler in a TED Talk. Where most books on artificial intelligence, analytics, and “digital transformation” read like a PowerPoint deck translated into prose, Jones offers something rarer: a long, irreverent laugh at the entire enterprise.
Not a joyful laugh, mind you. More the hollow, existential chuckle of someone who has spent thirty years watching corporations spend millions trying to discover that spreadsheets still work.
And that, in many ways, is the point.
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