Author Archives: Martyn Jones

Five Laws Everyone Should Know – 2026/01/24

24 Saturday Jan 2026

Posted by in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Stories, Strategy

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Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wednesday Jan 2026

Posted by in Inform, educate and entertain.

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New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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The Return of AI Bolloxology: Why It Means Jack

21 Wednesday Jan 2026

Posted by in Inform, educate and entertain.

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IS DUCKOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.

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The Comeback of Ontology in AI: Why It Matters – 2026/01/21

20 Tuesday Jan 2026

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IS ONTOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Ontology Didn’t Fail. The World Just Wasn’t Ready.

For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.

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Les Gallois et la Construction de l’Amérique 2026/01/19

20 Tuesday Jan 2026

Posted by in Inform, educate and entertain.

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Oui, nous l’avons fait !

Martyn Rhisiart Jones

Madrid, vendredi 16 janvier 2026

Ah, les états d’origine des galés. Fueron les révolutionnaires silencieux et les escurridizos Padres Fundadores. Ce sont les chicos et les chicas qui ont essentiellement construit le pays. Vous allez ensuite disparaître dans le papier peint comme si vous deviez de l’argent !

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La influencia galesa en la historia de EE.UU. 2026/01/20

20 Tuesday Jan 2026

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Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, los estadounidenses de origen galés. Fueron los revolucionarios silenciosos y los escurridizos Padres Fundadores. Estos son los chicos y chicas que básicamente construyeron la mitad del país. ¡Y luego desaparecieron en el papel pintado como si debieran dinero!

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The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Friday Jan 2026

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Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
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Mario Benedetti, 1920 to 2009 – 2026/01/17

16 Friday Jan 2026

Posted by in literature, obituary, Poetry, prose

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Mario Benedetti, 1920 to 2009

Martyn Rhisiart Jones

First edition: The Jewish Chronicle – 19th May 2009

Revised edition: Friday 16th January 2026

Benedetti died at his home in Montevideo on Sunday, 17th May 2009, at the age of eighty-eight. With his passing, Latin America loses one of its most prolific and affectionately regarded literary voices of the postwar era. He was a figure whose work spanned more than eighty volumes across poetry, fiction, essays, drama, and journalism. His work captured the quotidian rhythms of urban life, the ache of exile, and the stubborn commitments of the left. He wrote with an unpretentious directness that endeared him to generations of readers.

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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thursday Jan 2026

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Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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