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Tag Archives: Predictions

The Martyn Jones Solution: From Strategy to Jihad

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

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2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


This week, I expound a radical approach to curbing abuse of the term ‘strategy’. Why did I choose to pick a strategy this week? Simples, it is the most overabused term in the entire deck of bullshit bingo cards.

For me, strategy in a business context only has one truly appropriate meaning. Strategy is a cohesive and coherent response to a significant challenge. Nothing more and nothing less.

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Big Data Forever – Turning the Crap Into the Credible

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

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2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


Dans ce pays-ci, il est bon de tuer de temps en temps un amiral pour encourager les autres – Voltair

My gran used to tell me that honesty pays. Of course, she never really understood banking or IT, probably because she didn’t really want to know anything about them. She never lived to witness the amazing hype circuses, hear the spin-doctors’ mendacious spiel or partake in the focus-group dog-and-pony shows of the 21st century. Indeed, if honesty were guaranteed, my grandmother would have amassed more wealth than Warren Buffett.

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Taking Big Data to the next level: A call to action

21 Sun Feb 2016

Posted by Martyn Jones in Inform, educate and entertain.

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2016, Athletic, AupaCordoba, bigdata, BigIdeas2016, BuggerOffBernice, ComeOnYouBaggies, Forbes, HalaMadrid, IT, Oeoeoeoe, Predictions, UpTheMightyVilla


Step up to the plate, get real with the bleeding-edge reality that we are facing, and seize the bull by the horns, as time is fast running out.

Yes, the moment of truth has arrived. It’s time to choose on which side of history we want to be on. Now is the time to make up our minds. The choices are clear. Big Data or the dark unknown? Continue reading →

Big Data Predictions for 2015: What happened next?

07 Mon Dec 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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2015, Big Data, Martyn Jones, Predictions


Towards the end of 2014 I gazed into the amazingly incredible crystal ball called Good Strategy, well known and admired by the readers of the Good Strat Blog, and made some predictions about Big Data for the year to come. The year of the goat. As I write now we are reaching the end of the wonderful year of 2015 – an anno quite-allrightus. So, equipped with good cheer, emboldened by the thoughts of passing the vacations with loved ones, friends and family, and heartened by my impending (albeit temporary) demobilization, I have decided to look back at my predictions of a year ago, to see how accurate or mistaken they ‘have become’, and to share those reflections with you. Continue reading →

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  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype
  • Laughing@Data.Com: A Candid Review of Data’s Absurdities
  • Laughing@Data.Com: Hilarious Heresy Against the Hype Machine
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  • Laughing@Data.Com: A Candid Review of Data's Absurdities
  • Top Countries Known for Arrogance and Ignorance - Unplugged 2026/03/06
  • Global Thuggery and the Erosion of Democracy Explained - Book Review
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
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