03 Tue Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading01 Sun Feb 2026
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21 Sun Dec 2025
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
19 Sun Mar 2023
Posted in data, Data governance, Data Lake, Data Mart, data mesh, Inform, educate and entertain.
Narrator: Okay, where to begin? First, let us start with some real-life user stories. And for those who are unfamiliar with user stories, they are one of the most effective ways that business has of telling IT people what they want. Think of them as micro-stories that convey a problem, facets of the problem and potential ways to address those problems. Such as, “as a consumer of wine I would like to be able to add wine to fruit, ice and lemonade in order to create a refreshing summer drink”.
Continue reading05 Sun Dec 2021
A few days ago, I published a blog piece that contained the following paragraphs:
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.
25 Thu Nov 2021
I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing, the leading exponents of data mesh have it woefully wrong.
Therefore, the purpose of this blog article is to set the record straight.
09 Tue Jun 2020
Posted in All Data, Big Data, Big Data Analytics, Data Mart, Data Warehousing
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Martyn Richard Jones
Oza dos Rios 9th June 2020
REMEMBER! BUY MY BOOK! LAUGHING@BIGDATA
The purpose of language is to communicate—usually the conveyance of meaning from one entity to another. The value of communication is based on the availability of timely, appropriate and adequate information. In this way, it is positive. But communication can also be used to manipulate, deceive and confuse.
Continue reading16 Sat May 2020
I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.
So why did I bother to express my opinions on the subject?
Continue reading15 Fri May 2020
Here are the ten golden rules of belief for surefire big data success:
Continue reading14 Thu May 2020
Posted in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Europe, European Union, Inform, educate and entertain., Tax avoidance, Tax evasion, The Big Data Contrarians, The hidden wealth of nations
REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES
If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.
Warren Buffett
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Martyn Rhisiart Jones
GOOD STRATEGY 