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Martyn Richard Jones, often referred to as “Mister Data,” is a renowned strategist, leader, and coach specializing in data, information, analytics, and artificial intelligence (AI). He offers expert advice on processing and utilizing business data to derive insights, reflect organizational performance, and develop data-supported responses to strategic challenges. ​

With extensive experience in data integration, big data, knowledge management, master data management, AI, data architecture, analytics, data lakes, data hubs, and fourth-generation enterprise data warehousing, Martyn has contributed articles to publications such as The Guardian, StatsLife (the magazine of the Royal Statistical Society), The Jewish Chronicle, TDWI, Data Science Central, and Computerworld.

Martyn has authored several books, including Laughing @ Big Data: Talking about data, big data, analysis, analytics, process, requirements, strategy, methods, technology, leadership and behaviour in the IT business, which offers insights into contemporary IT and data practices. ​

In addition to his writing, Martyn shares his knowledge through presentations and articles on platforms like SlideShare and Medium. His work focuses on topics such as data warehousing, data lakes, and the strategic use of data in business contexts. ​

Overall, Martyn Richard Jones is a highly respected figure in the data and analytics field, known for his strategic insights and contributions to data management and AI.​

Grok

Domain and Expertise:
Martyn Richard Jones is linked to “goodstrat.com,” a platform focused on data strategy. His work centers on “4th generation Data Warehousing,” “Big Data,” “Big Data Analytics,” “data architecture,” “Data governance,” “Data Lake,” “data management,” “data science,” “Data Supply Framework,” and “Data Warehouse/Data Warehousing.” These are technical areas related to managing, analyzing, and leveraging large datasets for business purposes.

He also explores niche concepts like “dark data” (unused or underutilized data) and “pig data” (possibly a playful or typographical reference to “big data”), indicating a focus on innovative or overlooked aspects of data strategy.

Tags like “Business Intelligence,” “business strategy,” and “IT strategy” suggest he bridges technical data solutions with broader organizational goals, likely serving as a consultant or strategist for businesses.

Thought Leadership and Community Engagement:
The Big Data Contrarians: Web Result 1 highlights that Martyn founded “The Big Data Contrarians,” a LinkedIn group started on July 1, 2015, which has grown into a community of professionals discussing data, statistics, analytics, and data-centric applications. He describes it as “the nicest, friendliest and most well-informed Big Data group,” emphasizing its value as a space for sharing ideas and insights.

Publications and Media: Results mention his ebook Laughing@BigData! (available on Amazon for ~$9.98 USD or ~£7.99 GBP), indicating he’s an author who shares his expertise through written content. Additionally, “Good Strategy Radio” suggests he may host a podcast or radio show, further extending his thought leadership in the data space.

Vision for Data: He claims to offer “a clear vision for the future of data in business,” positioning himself as a forward-thinker in the field.

Professional Persona:
The branding around “Good Strat,” “Good Strategy,” and “goodstrat” reflects a focus on practical, effective solutions. Terms like “Martyn does” and “Marty does” (possibly nicknames or branding tags) suggest an approachable, action-oriented persona, while “The Amazing Big Data Challenge” and “The Big Data Contrarians” indicate a willingness to challenge conventional thinking in the data industry.

X Post and Online Presence
Target Post: “Does there come a point where the magnitude of the crime increases the impunity of the perpetrator?”
This post, shared on March 26, 2025, at 09:23 UTC, is a philosophical question about justice and impunity. It’s unrelated to his data expertise, suggesting he uses X to discuss broader societal issues alongside his professional focus.

The question is neutral, thought-provoking, and designed to spark discussion, aligning with X’s preference for engagement-driven content (as discussed in previous queries). It doesn’t violate platform rules and has been analyzed as a valid contribution to the discourse on justice.

Copilot

Martyn Richard Jones is a strategist, leader, and coach with a diverse background in philosophy, political science, economics, information science, and technology. He has extensive experience in executive management, organizational strategy, and information management. Martyn has worked with numerous renowned organizations, including Adidas, Banco Santander, IBM, Shell, and the United Nations, among others.

He focuses on helping clients design and implement effective strategies for information management, performance metrics, and data analytics. Additionally, he coaches teams to align their competencies and processes with overarching strategies. Martyn has also been recognized as one of the top experts in database management.

Martyn Richard Jones has an impressive track record of accomplishments. He has worked with some of the world’s most renowned organizations, including Adidas, IBM, Shell, the United Nations, and Banco Santander, among many others. His expertise spans executive management, organizational strategy, business performance, and information management1.

Some of his key contributions include:

• Designing and delivering strategic performance and information frameworks.
• Developing advanced data analytics strategies and management solutions.
• Coaching teams to align their competencies and processes with overarching strategies.
• Helping organizations capitalize on the benefits of advanced information architectures.

He is also recognized as a sought-after adviser on business data and information processing, often referred to as “Mister Data” for his expertise. You can explore more about his work here. Let me know if you’d like to dive deeper into any specific aspect!