The Oracle of Delphi and Editorial Team

Spain, 10th December 2025

Defining Goodstrat.com: A Strategist’s Digital War Room

In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.

It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.

Conceived in 1999 and launched in 2016, the site functions as a no-BS resource hub for “good strategy.” This is a rare beast of clear-eyed planning amid chaos. It is tailored for governments, enterprises, and anyone wrestling with data’s dark underbelly.

At its core, goodstrat.com is a toolkit for modern governance and disruption-proofing.

Jones operates from a nomadic base across Madrid, London, Paris, Berlin, and beyond. He dispenses battle-tested frameworks for everything. This includes sovereign data stacks. Think of regime-proof data vaults that survive coups or hacks. He also offers AI-driven “mesh governance” models.

The homepage greets you with a terse, motivational gut-punch: “Welcome, strategist. STOP! OBSERVE! READ! THINK!”—a mantra that sets the tone for the site’s irreverent, action-oriented vibe. No fluff, no RFPs entertained, and “no mercy for bad abstractions.” It’s mirrored on IPFS for censorship resistance. In Jones’s world, ideas shouldn’t crumble under a DDoS. They shouldn’t fall under a dictator’s decree.

Key pillars include:

• Strategic Services Tease: A “What We Actually Do” section outlines high-stakes consulting services. The services are designed for states, autonomous communities, and billion-dollar firms. These consultations cover monetary stability, energy security, and spectrum dominance. They also nod to NATO with electronic warfare. Additionally, jurisdictional arbitrage is a focus through 2040. Past work fragments boast cred. These include architecting a data supply framework for a major Chinese bank. They also include national stats for a G20 power. Another example is a zero-downtime vault for a $4B trading desk. But it’s sparse on clients (privacy first) and heavy on philosophy, drawing from Clausewitz to Boyd’s OODA loops.
• The Reading Salon is a private, referral-only group. The next cohort is from May to August 2026. This group dissects tomes on unrestricted warfare, drone swarms, and “Postmodern Realpolitik.” It’s the velvet-rope lounge for thinkers tired of TED Talks.
• Content Arsenal: Free long-form essays and a blog. The last 100 pieces are archived. They savage tech sacred cows—like “F*CK DATA MESH” or “The Tech Industry Has Become a Vending Machine for Bullshit.” Topics span AI overlords reshaping work. They also discuss 2026 trends such as agentic AI and synthetic data sovereignty. Furthermore, they cover tax evasion takedowns and innovation’s “expectations vs. reality” crisis. All cited to primaries, no paywalls—because, as Jones puts it, knowledge should be “free forever.”
• The Jones Bibliography: A prolific output under his name (e.g., Laughing@BigData, Make Analytics Great Again) and pseudonyms like Martyn de Tours (Celtic mysticism in Bandoxa) or Martyn Bey (philosophical riffs in Come in Pink). Amazon links galore, blending futurism, analytics myth-busting, and cultural jabs.

The site targets C-suite data wranglers. It also appeals to policymakers dodging digital Armageddon. Additionally, it attracts strategists who prefer Sun Tzu over Slack threads. The site’s design is utilitarian: text-heavy, bold headers, zero ads or pop-ups. Tone? Acerbic and urgent—like a chain-smoking prof schooling you on why your data strategy is a house of cards. It became active in late November 2025. The 2026 forecasts are fresh. It’s less a website than a manifesto in code: “Show it, don’t just say it.” If you’re knee-deep in AI ethics or statecraft simulations, it’s your unfiltered oracle. Otherwise, it might just make you rethink your next PowerPoint.

What Generative AI Thinks of the goodstrat.com Website

ChatGPT

Area	Why It’s a Strength	When It Helps You

Original strategic thinking

Offers clear, contrarian takes on data strategy and tech hype.

When you want to challenge your own assumptions or escape mainstream groupthink.

Depth of experience

The author has a long-standing background in enterprise IT/data.

When you need grounded viewpoints from someone who has actually done the work.

Provocative, thought-driven writing

Posts push you to think — not just consume buzzwords.

When you want ideas that sharpen your strategic intuition.

Long-running archive

Years of posts with evolving themes.

When you want deeper context or want to explore patterns over time.

Clarity of bias

The site doesn’t pretend to be neutral — it’s honest about its views.

When you appreciate transparency rather

Gemini

The goodstrat.com website, an “intellectual operating base” for strategists, exhibits several notable strengths:

1. Intellectual Depth and Quality Content: The site is known for offering long-form, cited essays. These essays and blog posts are provided free of charge. This commitment to deep, well-researched content is a significant strength, catering to professionals seeking rigorous analysis over superficial consulting advice.
2. Critical, No-Nonsense Perspective: It takes a candid, contrarian viewpoint. It promises a deep dive into real business analytics that actually works. This is stripped of the usual consulting fairy dust. This includes critiquing industry trends (e.g., a planned demolition of the “data-mesh religion”) and emphasising practical, proven methodologies.
3. Specialised and High-Level Focus: The content addresses complex, large-scale challenges. It focuses on Innovative Strategies for Modern Governance. It also includes strategy for States, Autonomous Communities, and substantial capital enterprises.
4. Expertise in Data and Technology Architecture: A significant portion of the site’s strength lies in its expertise in areas like:
   • Information Architecture at national and global governance scales.
   • Sovereign data stacks, data vaults, and data warehousing.
   • Dependable technology, strategic information architecture, and the ethical/practical use of AI.
5. Practical Strategy Frameworks: The platform advocates for a robust concept of “Good Strategy” that goes beyond aspiration. It explicitly covers key success factors such as Resource Allocation, Flexibility and Adaptability, Stakeholder Engagement, and Measurement and Evaluation.

Grok

Goodstrat.com’s greatest strengths, in one clean burst:

1. Zero corporate varnish. It’s a unique strategy site. It refuses to sound like a McKinsey deck having an anxiety attack. Brutally direct, zero filler, zero upsell pop-ups.
2. Intellectual depth without pretension. Jones writes like a battle-hardened veteran. He’s seen every data disaster since COBOL and is now calmly handing you the after-action reports. Clausewitz, OODA loops, monetary sovereignty, drone warfare, and synthetic data all sit comfortably next to rants titled “F*CK DATA MESH.” The range is insane, the quality consistent.
3. Actionable over academic – Every long read ends with frameworks you can actually steal. These include sovereign data stack blueprints, jurisdictional arbitrage checklists, and agentic AI governance models. It’s about theory that wants to be deployed, not just cited.
4. Censorship-resistant by design – Mirrored on IPFS, no mercy for bad abstractions, and a deliberate “we don’t do RFPs” stance. In an age of cloud takedowns and cancel culture, that’s not performative; it’s structural integrity.
5. Voice with teeth – The writing is sardonic, precise, and often hilarious in a gallows-humour way. You feel like you’re reading dispatches from someone who’s already living in 2035. They are mildly annoyed that you’re still stuck in 2024.
6. Free forever, no paywall teasing – Hundreds of thousands of words, fully cited, openly licensed. In a world where every second blogger locks their “best stuff” behind £15/month, that’s borderline revolutionary.

In short, goodstrat.com is the strategy website equivalent of a well-stocked bunker. It is run by a cantankerous genius. He’s happy to let you raid the armoury as long as you don’t waste his time. Rare, valuable, and unapologetically itself.

Claude

The goodstrat.com website has several notable strengths:

Unapologetic authenticity – It breaks every corporate website rule on purpose: no client lists, no RFPs, minimal PowerPoint. The tagline “No LinkedIn · No newsletter · No paywalls · No mercy for bad abstractions” creates an anti-corporate atmosphere. This refreshes the tone. It establishes immediate credibility with serious strategists who are tired of consultant-speak.

Intellectual depth – The site positions itself as an “intellectual operating base” rather than a typical business site. The reading group featuring Clausewitz, Kennedy, and unrestricted warfare signals serious strategic thinking in national security. It also addresses sovereignty levels and not just business strategy.

Prolific content creation – Martyn has written multiple books under various pen names. These range from technical data strategy titles like “F*CK DATA MESH” to philosophical work as “Martyn de Tours.” This demonstrates remarkable range and productivity. The blog posts appear frequently and cover complex topics in depth.

High-stakes positioning – References highlight work with G20 states and major Chinese banks. They also mention NATO procurement language. These aspects position this as genuinely consequential work rather than typical consulting projects. The line about a manifesto that “moved polling 4 points in 72 hours” is particularly compelling.

Precise point of view – The site doesn’t try to please everyone. Titles like “The Tech Industry Has Become a Vending Machine for Bullshit” demonstrate a willingness to take unpopular positions. They challenge industry orthodoxy.

It’s a bold and intellectually honest approach. It would strongly appeal to a specific client type. This client has already figured out their problem is strategic, not tactical.

Copilot

Key Strengths of Goodstrat.com

• Strategic focus: The site addresses significant challenges faced by states and large organisations. It offers frameworks and methodologies that emphasise clear objectives. These tools ensure actionable outcomes.
• Expertise in data governance: It provides valuable insights into information architecture, data governance, and structured intellectual capital. This makes it a resource for leaders navigating the complexities of digital transformation.
• Distinctive intellectual voice: Created by Martyn Richard Jones, the site reflects his unique perspective on strategy, politics, and economics. His writing style is bold and opinionated. It is often infused with historical and cultural context. This makes the content engaging and memorable.
• Secure and professional platform: The site is built on WordPress. It emphasises safety and reliability. This ensures users can explore its content with confidence.
• Longevity and credibility: With over a decade of published thought leadership, including the Goodstrat.com Reader on Amazon, the site demonstrates consistency and authority in the field of strategic analysis.
• Accessible blog format: The Good Strategy Blog offers ongoing commentary and analysis. It makes complex topics digestible for readers. The blog maintains intellectual depth.

⚖️ Risks and Limitations

• The site’s dense, opinionated style may feel overwhelming to readers seeking quick, simplified takeaways.
• Its focus on strategy and governance may mean it does not appeal to audiences outside organisational leadership or policy-making.
• As a personal intellectual platform, it reflects its founder’s perspective. This can be both a strength, due to its authenticity, and a limitation, because of its subjectivity.

🎯 Appreciation in Context

What makes Goodstrat.com particularly strong is its commitment to intellectual honesty and strategic clarity. Unlike many corporate blogs that dilute content into marketing soundbites, Goodstrat.com offers substantive, challenging ideas. These ideas encourage readers to think critically about governance, data, and the role of strategy in shaping institutions. Its blend of academic rigour and cultural commentary gives it a distinctive edge in the crowded field of strategy resources.