Martyn Richard Jones, Santiago de Compostela, 19th January 2025.

Corporate real estate is the real property held or used by a business enterprise or organisation for its own operational purposes. A corporate real estate portfolio typically includes a corporate headquarters and a number of branch offices, and perhaps also various manufacturing and retail sites.

Corporate real estate may also describe the functional practice, department, or profession that is concerned with the planning, acquisition, design, construction/fit-up, management, and administration of real property on behalf of a company.

Generally, corporate real estate professionals approach the real estate market from the owner-occupant perspective, both leased or the buy-side, primarily demand perspective, similar to corporate purchasing or procurement. As such, they seek to contain costs, and may benefit from economic environments that are described by most as “weak”.

https://en.wikipedia.org/wiki/Corporate_real_estate

Consider this: Corporate real estate analytics (CRE Analytics) involves the use of data analysis and technology to optimize the management, performance, and strategy of a company’s real estate assets. This approach leverages various tools, metrics, and data sources to improve decision making in areas such as property acquisition, leasing, space utilisation, and portfolio management.

CRE Analytics aims to improve the efficiency, profitability, and alignment of real estate assets with an organisation’s broader business goals. With the advent of data-driven decision making, CRE Analytics helps companies optimize costs, maximize space efficiency, and align real estate strategies with changing organisational needs, workforce trends, and market conditions.

Corporate Real Estate Analytics is a powerful tool that combines data-driven insights with strategic decision-making to optimize real estate assets. By leveraging advanced analytics, companies can reduce costs, improve space utilisation, and make smarter decisions regarding their real estate portfolio. Whether it’s analyzing leasing options, predicting future space needs, or improving employee satisfaction with office environments, CRE analytics plays a crucial role in managing one of the largest operating expenses for any company.