Martyn Rhisiart Jones

A Coruña, Saturday 14th February 2026

Oh, marvellous. Valentine’s Day is tomorrow, the fourteenth of February, twenty twenty-six. The nation is already knee-deep in the annual ritual of manufactured affection. There’s pink packaging everywhere and the faint whiff of desperation lingers. And now, because apparently one layer of cynicism isn’t enough, we’re adding this so-called Celtic mysticism. It’s as if it’s the missing ingredient that turns a cynical cash-grab into something profound and ancient. How delightfully Welsh of us. We can’t resist a bit of mythic bollocks to make the whole thing feel less embarrassing.

Celtic mysticism on Valentine’s Day.