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Friends! Romans! Countrymen! Big Data is not Data Warehousing – 2026/01/29

11 Wed Feb 2026

Posted by in Big Data, Consider this, Data Warehousing, Good Strat, hadoop, hdfs, Martyn Jones

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Martyn Rhisiart Jones

29th January 2026

Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations.

I am a mild mannered person. However, one thing that irks me is hearing variations on certain themes. These themes include phrases like “Data Warehousing is Big Data.” Another is “Big data is in many ways an evolution of data warehousing.” Lastly, some say “with Big Data you no longer need a Data Warehouse.”

Big Data is not Data Warehousing. It is not the evolution of Data Warehousing. It is also not a sensible and coherent alternative to Data Warehousing. No matter what certain vendors will put in their marketing brochures or stick up their noses.

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7 New Big Data Roles for 2015

27 Sat Dec 2014

Posted by in Big Data, Consider this

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Martyn Richard Jones

This article is in English.

Plus ça change, plus c’est la même chose.

Jean-Baptiste Alphonse Karr

To Begin at the Beginning

I have been involved in an in-depth study of the changing face of IT. This includes data architecture and data management. I spent all afternoon, as a matter of fact, examining the challenges that the profession faces.

In particular, I have focused on emerging and evolving roles and responsibilities. I have examined their significance and synergies. Additionally, I considered their collaborative potential in a future marked by high-speed, volatile, and unpredictable conditions.

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