Sexing up Big Data’s Dodgy Dossier

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Most of us would probably like to work in a profession recognised for its legality, decency and honesty. At least I hope so. In my line of work, what we have right now is palpable evidence that the IT industry lacks a moral compass.

Imagine this. A major sensationalist tabloid pulls together a team of diverse journalists who are set to work on a national campaign to promote very high usage of sunbeds as a cure for cancer. Why? The newspaper owner’s son owns the sunbed franchise.

The health experts criticise the publisher for being irresponsible, unprofessional and lacking in scruples.

The public is mainly undecided, but many take the story on face value and adopt the fad. The intensive use of sunbeds sharply increases. Elsewhere, in unrelated news, the cases of skin cancer show a marked increase. Some blame it on EU legislation for bangers and bananas.

In spite of protests, the press campaign continues over many months.

Eventually, and based on the evidence of recognised health experts and bodies, the press regulatory association tries to get the offending publisher to temper their claims, but without any success. It is only when the government’s lawyers step in and threaten the newspaper owners with legal proceedings, do they freeze their campaign. Much later, the editor resigns and the board of directors issue a short apology on the back pages of their much vaunted organ.

We have that in IT. Our current sunbed cure for cancer, if you believe those who are ‘bigging it up’, is undoubtedly Big Data.

I occasionally post content to Linkedin, some of it (maybe even this piece) gets promoted through the Pulse Big Data channel. There are some reasonable pieces pinned to that channel, but unfortunately, for much of the time what we get is total and moronic Big Data astroturfing. Tantamount to the equivalent of Big Data’s very own Big Lie campaign.

The Linkedin Big Data channel reflects life, and it is full of self-aggrandising and shameless marketing guff, shot-through with scandalously flimsy promotions of tendentious success stories, specious claims of value, half-truths about realisable benefits and embarrassing conjecture about the importance of social media and internet logs.

What I am referring to mainly are superficially neutral (yet virally toxic) pieces placed in the public domain in order to promote Big Data at any cost.

Now let’s step back a bit.

For over 125 years, the Financial Times (FT) has built up a solid professional reputation for accurate reporting, reliable journalism and informative editorials. The FT is a newspaper trusted by its discerning readership and admired everywhere. In fact, I could not imagine their journalists writing about markets, securities and financial houses the same way that pundits elsewhere write about Big Data, Dark Data and the Internet of Things. Because the FT knows, that maintaining the trust of their readership is far more important than winning the short-term favours of a few market players.

So consider this; if we in IT cannot bring our standards of communicating with the public up to the levels of the financial industry, at minimum, you know what that means don’t you?

Exactly. The IT industry will have a far worse public image problem than the bankers and the solicitors currently have, and we all understand the general public appreciation of those professions.

Now, call me old fashioned, but for me that possibility is worthy of serious consideration, and especially by those in IT who confuse no holds barred pimping of fads, trends and technology, in which truth, decency and honesty are optional, for ethical, candid and informative analysis and reporting of the industry.

How will the industry take these criticisms?

To go back to the sunbed analogy what we will most certainly get comments in this vein:

Whilst those who rail against ‘the cancer curing advantages of sunbed use’ may be right – or at least partially right – the sunbed revolution will continue, just as the IT revolution industry has done, and in spite of people saying that the age of computing would be a passing mania.

So, when someone tells you “intensive sunbed use is just a dangerous fad”, what they actually mean to say is that we don’t need the term any more, as intensive sunbed use is here to stay, as are those who are shrewd, unprincipled and cynical enough to cash-in on the public’s gullibility and wilful stupidity when it comes to fads.

Yes, it does get that bad.

We have people who seemingly spend all their waking lives working out not-so-original ways and means of riddling the IT industry with vacuous bullshit, and what Big Data promotion has shown us clearly is that what we have palpable and comprehensive evidence that the IT industry in general lacks a moral compass.

Is that a reflection of IT, of those who create and manipulate IT fads, or of society in general?

Many thanks for reading.

As always, please share your questions, views and criticisms on this piece using the comment box below. I frequently write about strategy, organisational leadership and information technology topics, trends and tendencies. You are more than welcome to keep up with my posts by clicking the ‘Follow’ link and perhaps even send me aLinkedIn invite. Also feel free to connect via Twitter, Facebook and the Cambriano Energy website.

The Biggest Contradiction of Big Data

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I have written at length about the fundamental contradictions of Big Data, but what I have omitted in the past is quite possibly the biggest contradiction of all. Probably because it has more to do with how Big Data is continually hyped, rather than having anything to do with Big Data as a bag of technologies – which has a whole assortment of problems in its own right.

Last time I spoke with you about the contradictions of the Big Data it was about the three Vs of volume, variety and velocity. In general, it was a view that was well received, even if not widely understood. Which of course is close enough for government work. But, get ready for “something completely different”.

If on the one hand some folk can claim that Big Data provides fact based insights and reliable forecasts of future habits, trends and preferences, then why is it so difficult to produce and socialise – yes, I like to use that term – Big Data success stories?

In short, I think we have arrived at the stage in Big Data’s cycle where it is reasonable to ask pundits to either put up or shut up.

So, why aren’t the current Big Data success fables accompanied by facts, such as names of those involved (at least businesses), the sponsors, the suppliers, the purpose of the exercise, the desired outcomes, the data used, how it is processed, what the results were, and what tangible benefits, if any, were accrued or are accruable. If that is not enough, then let people mention the technology used, the products purchased or licensed and the methodology followed.

In short, what I would like to know is why are the evangelists of Big Data telling us that bigger data is better, that more variety leads to greater insight, and that velocity is king. Why do we we told that Big Data almost assuredly results in better decisions, by people who are coy, shy or secretive about almost facts and data coming out of Big Data projects?

I have been reminded, time and time again, that there are Big Data success stories out there, and I have even been told that this information would be fully shared with me once it was agreed with the ‘clients’ that it was okay to do so. Okay, that’s fine, I know Big Data is a roaring success story (at least in people’s minds,) and I also know that it takes some time to make things up – some people are just not creative. Sure, I was told about these ‘successes’ some time ago, and you know, I’m not expecting anything that’s worth shaking a stick at, either now or later, but I’m still waiting, boys. Notwithstanding, you will still called you out as vacuous bullshitters when the time comes.

“But” I hear you cry “there is a wealth of success stories in the presses”.

Well, no, and you would wrong and gullible and foolish to think, but that is your problem, but unfortunately also mine, because this is my profession that you are playing fast and loose with.

The fact is that there is “wealth” of content that people try and pass off as legitimate Big Data success stories, but they aren’t in fact success stories, in any way, shape or form.

The thing is, people may read the blog title and even the stand-fast, but will be less inclined to actually read the article, so what remains is the impression that there are ‘loads of Big Data success stories’. But if people actually read the articles and were intelligent enough to understand them, then they would realise that inevitably there is a massive mismatch between the title of these pieces and the content. Indeed, if these pieces were actually pieces of advertising, rather than blog comments, they would be denounced in some jurisdictions for not fulfilling the advertising criteria of legal, decent and honest.

There is one more thing that Big Data evangelists (or any self-styled pundit, guru or expert for that matter) should understand, internalise and remember. If you say that you have a Big Data success story, with all the details, and that isn’t in fact the case, and it isn’t even remotely a success story or even true, then you are simply lying, and that’s deceit, it’s unprofessional and it’s unethical, and you are a scoundrel. So live with or fix it, the choice is yours.

Many thanks for reading.

Big Data’s Virtuous Circus

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Many people come up to me in the street and ask me what Big Data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the Big Data tealeaves. Nothing gets past me.

The first time a complete stranger came up to me in public and said “Hello, will you tell me what this Big Data lark is all about then?” I was lost for words, you just ask my Aunt Dolly, he can vouch for that, no problem. Later that day I read a book – it was my dad’s book – and I then decided to adopt a strategy.

Therefore, in the spirit of springtime goodwill to all men and women, I have put together this blog piece in that hope that it will enlighten, help and entertain.

What is big data?

Big Data can be characterised by the 10 Vs – yes, 10, not 4. Which, in my book, is more than enough to bring up-to-speed the average Big Data John or Jane that one meets on the street, and who naturally wish to be informed of such matters.

In layperson’s terms this a series of landmarks and pointers in the analytics space used to frame and guide the didactic aspects of Big Data.

The fundamental Vs of the Big Data canon are these:

  • Vagueness
  • Volume
  • Variety
  • Virility
  • Velocity
  • Vendible
  • Vaticination
  • Voracity
  • Vanity

So, let me now explain what each of these characteristics mean to those who might know and for those who might want to know.

Vagueness: This is perhaps the trickiest of questions to address, given the vast panorama that is cast before this incredibly complex yet easily graspable concept. But let me state this, and let there be no mistake about it. At this point in time, what makes Big Data vague is also what makes Big Data specific, explicit and certain. That is to say, in order to ‘come to an understanding’ of Big Data, it is necessary to completely embrace the dialectic of knowing the unknowable. So belief is an absolute essential element – belief and data, that is.

Volume – If there ever was a time to “pump up the volume”, we have it here with Big Data.

Big, voluminous, gorgeously rotund and infinite. Big Data is called Big Data because there is a lovely, roly-poly, likeable never-ending load of it. Its volumes can be measured in zeta-bytes, which you can be assured, is a helluva lot of data.

Variety – As they might say down my way, “variety is the spice of life, innit”. This is what makes Big Data so special. So appealing.

Because before Big Data there was absolutely no variety in anything, at all. We lived in a bland world, bereft of detail, nuance and diversity. Nothing could be measured, analysed or explained, because we lacked Big Data. We were ignorant. So ignorant and stupid that we couldn’t see the sense of putting the diapers next to the beer, or of offering three for the price of two.

Fortunately, today this is no longer the case if we don’t want it to be, and thanks to Big Data we have a veritable sensorial explosion. No longer is IT just a couple of symbols scribbled in crayon on someone’s school notebook.

Virility – Move over Smart Data, the new kid on the block is Big Data.

If Big Data were described in the manner of a religious text, it would be accompanied by a never ending narrative of begets.

So, what does that mean?

Simply stated, Big Data creates itself, in and of itself. The more Big Data you have, the more Big Data gets created. It’s like a self-fulfilling prophecy in 360 degree, high-definition, poly-faceted and all-encompassing knowing. The sort of thing that governments would pay an arm and a leg to get their mitts on.

Velocity – Velocity is of the essence. Velocity kills the competition. More velocity, less haste.

We demand that service is ‘velocious’. ‘Everything’ must be ‘now’, or it’s too late.

This means we need to be able to handle Big Data at velocity – at the speed of need.

Charles Babbage once stated (or maybe it was more than once) that “whenever the work is itself light, it becomes necessary, in order to economize time, to increase the velocity.”

But remember, we are dealing with mega-velocity here, so don’t drink and drive the Big Data Steamship, Star-ship or Mustang.

Vendible – If you can sell it, and sell it as Big Data, then it ‘is’ Big Data. If you can’t, then it’s not. The saleability of Big Data proves its existence.

So, what are the vendible aspects of Big Data?

Let’s leave that easy question for another day. But for now I can confidently state that it is used to mobilise armies of commentators, industry analysts, publicists, punters, writers, bloggers, gurus, futurologists, conference organisers, conference speakers, educators, customer relationship managers, salespeople, marketers and admen.

Vaticination – Edmund Burke is down on record as stating that “you can never plan the future by the past”. Now Burke may have been a clever person when it came to many things, but he wasn’t exactly a whiz when it came to Big Data.

There are people in the world who are in no doubt that Big Data provides the sort of visionary and predictive powers only previously obtainable through ritual sacrifice, magic potions and the casting of spells. Others are highly critical of the understatement implicit in this belief.

For many, Big Data will make the Oracle of Delphi look like a mere call centre.

This is why the power of vaticination plays a characteristically important role in the world of Big Data.

Voracity – This is based on the quasi-rationalist argument that Big Data is big and it has an omnipresent and insatiable self-fulfilling desire.

Big Data comes with an attendant requirement for hardware, even if it is a whole load of consumer hardware tacked together in a magnificent and miraculous mesh of magic.

Big Data can be characterised by voracity, but this comes hand in hand with the ‘ventripotent’ IT industry.

Veracity – The eminence of the data being captured for Big Data handling can vary significantly. The quality or lack of quality of the data naturally has the potential to impact the accuracy of analysis using that data.

Before Big Data arrived on the scene we knew nothing about Data Quality or data verification. This is why ETL and Data Cleansing tools lacked the power to effectively quality check and verify data, to ensure that any erroneous or anomalous data was rejected or flagged.

But now, with the sophistication of tools such as ‘grep’ and ‘awk’ at our disposal, we have the power in our hands to ensure nothing ‘dodgy’ gets into the analytical mix.

Vanity – In my opinion, to fully grasp the underlying and profound meaning of Big Data, it is essential for us to understand the difference between vanity and conceit. Max Counsell claimed that “Vanity is the flatterer of the soul”. Goethe characterised vanity as being “a desire for personal glory”. After an incident with an Anarchist (presumably a Big Data Anarchist), Blackadder remarked to Baldrick that “The criminal’s vanity always makes them make one tiny but fatal mistake. Theirs was to have their entire conspiracy printed and published in plain manuscript”.

That’s all folks!

So that ends the brief rundown of the defining characteristics of Big Data.

So, to summarise. That, which has passed before, necessarily divulges both the upside and downside of Big Data. By reaching out, opening up the kimono and relating the 10 Vs we are disclosing that which cannot be disclosed, exhibiting the absence of essential essence, and thereby opening up the entire field, discipline, profession, science and art to examination, questioning and ridicule.

Many thanks for reading.

7 Signals that someone has quit

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You are the boss. You are the leader, coach and manager, and there are some things that you just got to learn, like it or not. One of these skills is to be able to identify when someone has quit. “How dare they?” I here you ask.

The first time I quit a job and didn’t tell anybody was when I was in the RAF working as a fighter pilot in World War 2, and I accidentally bombed Newport in South Wales, and was given a stern talking to for my troubles. Well, I didn’t actually quit and I was never in the armed forces and I was born into the era of the Beat Generation, but that’s by the by, it’s just there for effect, to create some artificial empathy between me and those who have actually quit a job and not told anyone about it. Myself, I would never do such a thing. Although to be fair, Newport has looked like it has been freshly bombed with dark green, brown and grey shades of poster paints and self-raising flour, since forever. Continue reading

Consider this: Big Data Forever!

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Dans ce pays-ci, il est bon de tuer de temps en temps un amiral pour encourager les autres – Voltair

My gran used to tell me that honesty pays. Of course, she never really understood banking or IT, probably because she didn’t want to know anything about them, and she never lived to witness the amazing hype circuses, the spin doctors spiel or the focus-group dog-and-pony show of the 21st century. Indeed, if honesty were a guaranteed payer my gran would have amassed more wealth than even Warren Buffet himself.

If my gran lived today, she might reflect on what Big Data might be about – maybe she would even consider it benignly, as a sort of shelter for fallen men of once uncertain virtue. We will never know. So onwards and upwards.

The Harvard Business Review contemplated honesty in somewhat different terms:

“Honesty is, in fact, primarily a moral choice. Businesspeople do tell themselves that, in the long run, they will do well by doing good. But there is little factual or logical basis for this conviction. Without values, without a basic preference for right over wrong, trust based on such self-delusion would crumble in the face of temptation.”

In a marvellous book, A few good from Univac, David E. Lundstrom narrates the story of Sperry Univac in the 1960s, one of the true great innovators in the first forty years of IT, and includes an allegory taken from the engineering front-line. I will recount it here, edited to highlight the zeitgeist, for your entertainment and as Voltaire put it, “to encourage the others”:

In the beginning was the Big Data Plan.

And then came the Big Data Assumptions.

And the Assumptions were without form.

And the Plan was without substance.

And darkness was upon the face of the Workers.

And they spoke amongst themselves, saying: “It is a crock of shit, and it stinketh.”

And the workers went unto their Supervisors and said: “It is a pail of dung, and none may abide the odor thereof.”

And the Supervisors went unto their Managers, saying: “It is a container of excrement, and it is very strong, such that none may abide by it.”

And the Managers went unto their Directors, saying: “It is a vessel of fertilizer, and none may abide its strength.”

And the Directors spoke amongst themselves, saying to one another: “It contains that which aids plant growth, and it is very powerful.”

And the Vice Presidents went unto the President, saying unto him: “This new plan will actively promote the growth and vigor of the company, with powerful effects.”

And the President looked upon the Big Data Plan, and saw that it was good.

“But?” I hear you say, “why fight it, why not take advantage of the Big Data zeitgeist?”, “Why not cash in on the grand bonanza Big Data bandwagon?” or “Monetise the 3 three famous Vs of Big Data?”

Well, it had crossed my mind, briefly, and (outside of the USA) we’ve all done stuff we have not entirely believed in, so the temptation to cash in is present, capisci? This paraphrasing of a piece from My Blue Heaven might give you a better idea:

One of my best friends makes his living as a completely phony Big Data Scientist. For two hundred bucks he can make you a Data Scientist or a Big Data guru. Some guys give you an education but this guy gives you immediate access to high paying jobs, sex that would make the 256 trillion Shades of Blah blush and a life in the City, the Big Apple or a small town in Germany.

Moreover, for an extra 250 bucks (limited time offer) you can also become a certified Big Data Neuro Trainer, which will allow you to do unto others what has been done unto you.

I also considered Big Data Brokerage, Big Data Certification and Big Data Independent Trading (New York – Paris – Peckham). The opportunities are immense.

However, what happens when the Big Data well runs dry, and I (and many others get tarnished with the mark of Big Data) become pariah by complicity, collusion or simple association?

That question I will leave for another day. But just consider the following.

All right, I admit, I am a big long-time fan of comic genius Mel Brooks, who has a knack of capturing deep insight from the human condition, especially when the human condition is off guard and shallow. In that vein, this is how I like to think the dialogue from the Dole Office scene from The History of the World Part Two would have gone, if he were to write that today:

Dole Office Clerk: Occupation?

Data Magnus Comicus: Stand-up Big Data scientist.

Dole Office Clerk: What?

Data Magnus Comicus: Stand-up Big Data scientist. I coalesce the vaporous datas of the human interaction with the social-media networking, Internet of Everything, and always-connected experience into a… viable, analytical and meaningful predictive-comprehension.

Dole Office Clerk: Oh, a Big Data bullshit artist!

Data Magnus Comicus: *Grumble*…

Dole Office Clerk: Did you bullshit Big Data last week?

Data Magnus Comicus: No.

Dole Office Clerk: Did you try to bullshit Big Data last week?

Data Magnus Comicus: Yes!

Finally, I leave you with some wise words from Israeli American professor of psychology and behavioural economics, Dan Ariely:

“Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”

Many thanks for reading.

Consider this: Big Data and the Curse of the Temple of Java

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r019

“Rats, rats for sale. Get your rats. Good for rat stew, rat soup, or the ever-popular ratatouille”. – Mel Brooks

Hold this thought: Everything that the Templars of Java touch turns to dreck.

In a small and timeless village in misty and mountainous Transylvania, the locals mourn the passing of yet another victim.

On the wind swept beaches of a wintry Costa Blanca, the reverberating voice of childish despair is barely perceptible through the crashing of the waves on the grey, cold and craggy rocks.

In Victorian London, a hobgoblin of indescribable and vacuous insanity stalks the silent and rain drizzled streets.

Cracking this curse will take more than the combined powers of Clint Eastwood, Mel Brooks and Homer Simpson.

A spectre haunts the face of Europe, the spectre of Big Data and the Curse of the Temple of Java.

Everything that the disciples of the Temple touch turns to blah. Everything that the disciples call their own has been blagged from elsewhere.

Take the very language of Java itself, an authentic eccentricity amongst computing languages. If Java code were real coffee grains, it would be used to make the shittiest coffee in the history of humankind.

Given the vast amounts of knowledge and experience that was washing around IT at the time of Java’s hatching, it must be considered to be the most demonic aberration of a programming language ever conceived by woman, man or beast.

“Cats have a scam going – you buy the food, they eat the food, they go away; that’s the deal.” – Eddie Izzard

If ever there was an excuse in IT for failing to deliver or for delivering badly and late, then Java is your friend.

In the hands of the right people, Java can turn a one year and $3M project into a five year and $300M project, and still not deliver anything of use.

Yet magically, and out of the people directly responsible for these debacles, no one is sacked, sued or busted as a result, the incumbent supplier either quietly leaves the scene or is rewarded for their gross incompetence and dishonesty, and in many cases a success is hailed, even if that success looks remarkably like abject failure. It is totally false, absolutely dishonest and thoroughly unprofessional. But that’s what we have, like it or not.

Java sucks, it is a horrid language, aesthetically and functionally, it’s a piecemeal pile of do-do, a dirty old ragbag of ‘object-oriented’ hacks, logical aberrations and lagoons of missing structure, dysfunctional rationality and discontinuity – and that that’s not just my opinion:

“I spent several months programming in Java. Contrary to its authors’ prediction, it did not grow on me. I did not find any new insights – for the first time in my life, programming in a new language did not bring me new insights. It keeps all the stuff that I never use in C++ – inheritance, virtuals – OO gook – and removes the stuff that I find useful.” – Alexander Stepanov

“Claiming Java is easier than C++ is like saying that K2 is shorter than Everest.” – Larry O’Brien

“I would rather use Java than Perl. And I’d rather be eaten by a crocodile than use Java.”

“If I wanted plastic scissors I’d use Java. Give me my scalpel back.”

And for the record, even Linus Torvald hates it.

But if you thought Java was a horrid, hype infested viper’s den of programming bad practice and hyper-hype, just wait until you see what’s behind Hadoop.

As long as the world is turning and spinning, we’re gonna be dizzy and we’re gonna make mistakes. – Mel Brooks

Hadoop must be the biggest piece of technical and rhetorical bullshit in the history of data management.

Repackage a series of Unix primitives (cat, grep, awk, cut, sed, wc) built on top of parallel Linux or Unix. Dress it up, take it out on the town, and call it the greatest thing since sliced bread. It is nothing less than a brazen and blatant con. Want to count words? Use wc (Unix wordcount).

Let me repeat that, using other words. If you made a compilation of extracts from the works of the world’s greatest thinkers and authors, randomised replacement of some of the words, and produced and published this compilation, as all your own work, what would you call that?

So back to when this happens, frequently, in IT.

This might fool the foolish who don’t have the first idea about anything technical, objective or rational beyond whatsapp, kiddy scripting and HTML, but if you have a clue, you know that this is a scam, a very big one. It is also dishonest.

So how do they (the scammers) get away with it?

Easy. You have bad apples everywhere. But there is another reason. For well over a decade the world of IT has become the dumping ground for the stupid, lazy and indolent kids of the comfortable middle-classes and also a hunting ground for unscrupulous wide-boys.

Listen up parents!

Do you think that your kid is way too thick to be a doctor, scientist, lawyer, researcher, professor, teacher, statistician, health worker, politician, bus driver, street cleaner, entrepreneur, sandwich maker or economist?

Your kid has no creativity beyond messing with their food?

Your kid has no sporting ability apart from skills at gaming?

The only academic ability your kid has is your money?

No worries!

IT for you, my son!

So if that’s you, then lap it up. Real knowledge and experience will not come your way, but you will learn the dogma of the Temple of Java, and you will be able to repeat it to perfection, just like Pavlov’s favourite dog.

You will learn to be be pliable, usable and even more gullible. You will know bugger all about practical IT or the architecture, evolution and application of information technology and data, and vendors will love you for it, for you will be just an extension of their idea of increasing the profit rate.

This is how IT business has become the refuge of liars, cheats, pimps and the chronically dopey, and this is why Java and Hadoop have become the ultimate expression in programming and data. It’s a geeky Greek tragedy being played out as we speak. O tempora, o morons.

But it isn’t just about Java and Hadoop. Everything the Templars of Java touch turns to dreck. Whether we are looking at aberrations and failures in rapid joint application development, end user computing, database design (refractor this, dimwits!), or solutions and domain architecture, and more, the dead cold hand of the Java Mafia is invariably behind it.

And now, to top it all off, the miserable Templars of Java want to take over and displace Bill’s Data Warehousing. You couldn’t make it up.

So, who will save the IT world from the evil doers?

To paraphrase Homer Simpson: I’m not normally a praying man, but if you’re up there, please save us, Wonderwoman.

Thank you so much for reading.

Big Data and the Rise of Instant Analytics: The word

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Magnus data wis novum bulla – data est homo ex Walliam

The subject of Big Data and the rise of instant analytics has been covered intensively by the world’s media over the past decade or so, it has been hyped to the heavens and praised to the skies. The constantly changing fashionable take on Big Data and the intensification of instantaneous analytics demonstrates the depth of the subject and the volumes, varieties and velocities of the data and the speculation. Given that its influence pervades our privileged society, it is important to remember that ‘what goes up must come down’, ‘what goes around, comes around’ and ‘a data byte in time, generates 9 terabytes of machine learning. It is therefore an unfortunate consequence of our society’s history that Big Data and instant analytics is rarely given rational consideration by global commercial initiatives and global governance, whom I can say no more about due to legal constraints. Though I would rather not be in consort with the devil – i.e. the downside of human projection and superstition – I will now examine the primary drivers behind Big Data and the rise of instant analytics.

Social Factors

Society is a human product. When J H Darcy said ‘fervour will spread’ [1] she must have been referring to Big Data. Both tyranny and democracy are tried and questioned. Yet Big Data, The Mail on Sunday and instant analytics raises the question ‘why not?’

When one is faced with people of today a central theme emerges – Big Data and the role of the ‘data scientist’ is either adored or despised, it leaves no one undecided. It has been said that the one type of society that could survive a nuclear attack is a Big Data driven one. This is hypothetically incorrect, actually nuclear powered neuro-cockroaches are the only things that can survive an all-out nuclear attack perpetrated by the evil doers.

Economic Factors

Is unemployment inherently bad for an economy? Yes. We shall examine the Maiden-Tuesday-Lending model, which I hope will be familiar to most readers.

National
Debt
Big Data and the rise of instant analytics

Clearly, the graphs demonstrates a strong correlation. Why is this? Obviously, the national debt will continue to follow Big Data, data science and instant analytics for the near future. The financial press seems unable to make up its mind on these issues, which unsettles investors.

Political Factors

Politics, we all agree, is a fact. Comparing the electoral politics of most Western and Eastern European countries is like comparing pre and post war views of Big Data and the rise of instant analytics.

It is always enlightening to consider the words of one of the great political analysts Augstin Rock ‘A man must have his cake and eat it in order to justify his actions.’ [2] What a fantastic quote. Both spectacular failure and unequalled political accomplishment may be accredited to Big Data and the rise of instant analytics.

Is Big Data and the rise of instant analytics politically correct, in every sense? Each man, woman and to a lesser extent, child, must make up their own mind.

Conclusion

In conclusion, Big Data and the rise of instant analytics may not be the best thing since sliced bread, but it’s still important. It sings a new song, brought up a generation and statistically it’s great.

Here with the final word is Hollywood’s Denzel Travolta: ‘You win some, you lose some, but Big Data and instant analytics wins most often.’ [3]

Thanks

I would like to thank Professor Afilonius Jones, Professor Chon Quenadi and Doctor Ardio Weltweit for collaborating in the writing of this piece and for correcting the draft.

[1] J H Darcy – The Spaniard – 1988 – PPT

[2] Rock – Roll It Up – 1977 – F. Lower Publishing

[3] Weekly Big Data and the rise of instant analytics – Issue 54 – Rhino Media