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Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sun Feb 2026

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology


Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

Continue reading →

12 Amazing Big Data Success Stories for 2016

22 Tue Dec 2015

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Consider this, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Inform, educate and entertain., IT strategy, Martyn Jones, Martyn Richard Jones, The Big Data Contrarians, Uncategorized

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Big Data, Data Warehousing, goodstrat, Martyn Jones, Martyn Richard Jones


If this piece tickles your fancy, then please consider joining The Big Data Contrarians on LinkedIn:

https://www.linkedin.com/groups/8338976

Every year I ask myself the same question. Will there be any tangible, coherent and verifiable Big Data success stories in the coming year? Every year I come up with nothing. Nothing at all. “Sorry, no rooms at the Big Data Success Inn, as we are closed for vacations.”

However, this year things are different. More positive, more alive and more fantastic. Continue reading →

Big Data: And the Hype Played On

10 Thu Dec 2015

Posted by Martyn Jones in Ask Martyn, Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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MARTYN RICHARD JONES

Despite the best efforts of Hadoop evangelists, consulting houses, and IT infrastructure and service vendors, Big Data – hailed as the greatest thing since the dawn of greatest things – is failing, and dramatically so, to produce the necessarily corresponding quantity and quality of tangible, detailed and verifiable success stories.
Continue reading →

The Big Data Contrarians At 1000

07 Mon Dec 2015

Posted by Martyn Jones in Big Data, Cambriano, Consider this, Good Strategy, goodstart, goodstrat, Martyn Jones, The Big Data Contrarians, Uncategorized

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Big Data, Martyn Jones


First things first. The Big Data Contrarians (“a hype free Agora for Big Data dialogue”) is now a community of over one thousand professionals. Continue reading →

Big Data Predictions for 2015: What happened next?

07 Mon Dec 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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2015, Big Data, Martyn Jones, Predictions


Towards the end of 2014 I gazed into the amazingly incredible crystal ball called Good Strategy, well known and admired by the readers of the Good Strat Blog, and made some predictions about Big Data for the year to come. The year of the goat. As I write now we are reaching the end of the wonderful year of 2015 – an anno quite-allrightus. So, equipped with good cheer, emboldened by the thoughts of passing the vacations with loved ones, friends and family, and heartened by my impending (albeit temporary) demobilization, I have decided to look back at my predictions of a year ago, to see how accurate or mistaken they ‘have become’, and to share those reflections with you. Continue reading →

The banality of Big Data hype

05 Sat Dec 2015

Posted by Martyn Jones in Big Data, Good Strat, Good Strategy, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Rant, Uncategorized

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Good Strategy, Martyn Jones, Martyn Jones Data, Rant


Nauseated by the non-stop crap, railroading and bullying tactics from a reduced group of snotty little techno bastards? Disgusted by the crass propaganda, crude instrumentalisation and fetid boloney from the likes of Bernie, Vinnie, Spats and an attendant entourage of snake-oil merchants and  brain-dead sycophants? Sick and tired of the amazing, incredible and fabulous velocities, varieties and volumes of  Big Data bullshit washing the decks of the SS LinkedIn? Well, be sick and tired no longer. Here is the antidote!

Some interesting Big Data facts to think about this weekend.

I. More Big Data bullshit has been created in the last couple of years, than in the entire history of humankind.
II. Big Data bullshit will grow faster than ever before, in spite of what Gartner say to the contrary.
III. By 2021, if the mega-trending nonsense does not go unabated, there will be 40 megabytes of Big Data bullshit created for every living woman, man and child, every sixty seconds.
IV. Also, in 2021 the accumulated digital universe of Big Data bullshit will grow from 8 spartabytes to 22 marrsabytes.
V. Every second people are thinking about creating new Big Data bullshit. For example, 20 million search queries alone (per minute) are generated with the sole intent of creating even more Big Data bullshit. This is set to grow to over 100 thousand brazilian bulslhit queries per year by 2020.
VI. Every minute an estimated 280 hours of Big Data oriented porn is uploaded to the ‘next greatest thing since sliced bread and butter pudding‘ network.
VII. By 2017 over 1 trillion Big Data bullshitters will be connected via Facebook.
VIII. Facebook usage by Big Data bullshitters will make the current social media scene look like a walk in the bullring.
IX. In 2015, an astounding 1 million trolleyloads of photos were uploaded to the web every single hour of the day. By 2017, nearly 80% of photos taken will include a cameo by one or more smartass Big Data bullshit artist.
X. This year, over 4 billion smartass Big Data bullshitters will be shipped – all packed with communication devices capable of collecting and communicating all kinds of Big Data bullshit, not to mention the Big Data bullshit the amazing Big Data babblers create themselves.
XI. By 2020, we will have over 8 billion Big Data idiot savants (overtaking sentient and rational human beings).
XII. Within five years there will be over 5 billion Big Data smartasses connected in the world, all developed to collect, analyze and share Big Data bullshit.
XIII. By 2020, at least a third of all Big Data bullshit will pass through the bullshit cloud (a network of Big Data bullshit servers connected over the Big Data bullshit Internet).
XIV. Distributed Big Data bullshitting (performing Big Data bullshitting tasks using a network of computers in the cloud) is very real. Google uses it every day to involve about 10 Big Data bullshitters in answering a single search query, which takes no more that 0.2 weeks to complete.
XV. The Hadoop Bullshit Ecosystem (open bullshit software for distributed bullshitting) market is forecast to grow at a compound annual growth rate 299,258% surpassing $111 billion by 2021.
XVI. Estimates suggest that by better integrating Big Data bullshit, we could save as much as $300Bn a year on smoking, drinking and having a wild time. That’s equal to reducing costs by $1000000 a year for every person on earth.
XVII. The White House, who first recognized Big Data as the bullshit it is, has already invested more than $200 in big data bullshit projects.
XVIII. For an archetypal Fortune 1000 company, just a 10% increase in data accessibility will result in more than $650 billion additional net income.
XIX. Retailers who leverage the full power of big data could increase their operating margins by as much as 36,660%
XX. 173% of organizations have already invested or plan to invest in big data bullshit by 2099.

Many thanks for reading. Think about it. I hope you get the message.

The Digital Document Lifecycle

01 Tue Dec 2015

Posted by Martyn Jones in data architecture, Data governance, data management, ECM, good start, Good Strat, Good Strategy, governance, Management, Martyn Jones, Martyn Richard Jones, Uncategorized

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Tags

Content Management, ECM, Good Strat, Martyn Jones, Strategy


The Digital Document Lifecycle

MARTYN RICHARD JONES

To begin at the beginning

This is a story of the life of a digital document. Its purpose is to explain the process of analysing, designing, building, testing and delivering content rich business artefacts in today’s digital age.

Continue reading →

Big Data with BIG SMILES

23 Mon Nov 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

≈ Leave a comment


Having got your attention I would like to introduce you to a pragmatic, real-world and business centric approach to Big Data and Big Data Analytics. When I say that this is the best approach to Big Data you are ever likely to find in the whole universe and in your entire life, I am still significantly understating the magnificent utility, timeliness and the here-and-now facets of the approach. Continue reading →

What can data warehousing do for us now?

22 Sun Nov 2015

Posted by Martyn Jones in Banking, Uncategorized

≈ Leave a comment


A makeover for big data, analytics and everything

Welcome to the new kid on the block, same as the old kid but sharper, tougher and even more relevant to business than before. Who can it be, what do we call her and where does she live?

Well here’s a surprise. The newcomer is none other than the 4th generation of Enterprise Data Warehousing. Ready and prepared to elevate Big Data, Analytics and an accompanying wealth of must-have data accessories to the dizzying heights of value-adding, business-changing and stakeholder-pleasing usefulness, utility and usability.

Read the full article on the IT Circus blog hosted by IT World: http://www.itworld.com/article/3006473/big-data/what-can-data-warehousing-do-for-us-now.html 

Big Data: 10 truths, 10 myths and 10 unwise things

17 Tue Nov 2015

Posted by Martyn Jones in Ask Martyn, Big Data, Data Warehousing, Inform, educate and entertain., Information Management, Uncategorized

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Tags

Big Data, enterprise data warehousing, Martyn Jones, Strategy


StartSMILESMany people come up to me in the street and beg me to write about the truths, myths and unwise things said about Big Data. I am offered gifts of goats, partners and riches beyond the dreams of avarice just to pronounce on such things. I am not in the habit of bowing to such street-pressure, but I have finally come round to doing something, if only to placate the river of rose-petal bearing infants’ tears flowing past my abode.

Big Data is for everyone

Continue reading →

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
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