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Category Archives: The Amazing Big Data Challenge

How Hadoop Revolutionised IT

05 Sat Mar 2016

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, hadoop, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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This is the story of how the amazing Hadoop ecosphere revolutionised IT. If you enjoy it, then consider joining The Big Data Contrarians.

Before the advent of Hadoop and its ecosphere, IT was a desperate wasteland of failed opportunities, archaic technology and broken promises.

In the dark Cambrian days of bits, mercury delay lines and ferrite cores, we knew nothing about digital. The age of big iron did little to change matters, and vendors made enormous profits selling systems that nobody could use and even fewer people could understand. Continue reading →

Big Data: And the Hype Played On

10 Thu Dec 2015

Posted by Martyn Jones in Ask Martyn, Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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MARTYN RICHARD JONES

Despite the best efforts of Hadoop evangelists, consulting houses, and IT infrastructure and service vendors, Big Data – hailed as the greatest thing since the dawn of greatest things – is failing, and dramatically so, to produce the necessarily corresponding quantity and quality of tangible, detailed and verifiable success stories.
Continue reading →

Big Data Predictions for 2015: What happened next?

07 Mon Dec 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, business strategy, Good Strat, Good Strategy, goodstrat, IT strategy, Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians, Uncategorized

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2015, Big Data, Martyn Jones, Predictions


Towards the end of 2014 I gazed into the amazingly incredible crystal ball called Good Strategy, well known and admired by the readers of the Good Strat Blog, and made some predictions about Big Data for the year to come. The year of the goat. As I write now we are reaching the end of the wonderful year of 2015 – an anno quite-allrightus. So, equipped with good cheer, emboldened by the thoughts of passing the vacations with loved ones, friends and family, and heartened by my impending (albeit temporary) demobilization, I have decided to look back at my predictions of a year ago, to see how accurate or mistaken they ‘have become’, and to share those reflections with you. Continue reading →

The Amazing Big Data Challenge – 2015

11 Wed Nov 2015

Posted by Martyn Jones in Analytics, Big Data, goodstrat, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Strategy, The Amazing Big Data Challenge

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All Data, Big Data, Martyn Jones, Strategy


For those of you who are familiar with the world of Big Data you will also be aware of the vanguard data community known as The Big Data Contrarians (the most fabulous Big Data community online).

Launched today (23 September 2015), the Big Data Contrarian’s Challenge is destined to fast become the most prestigious, enviable and prized challenge on the entire global world-wide-web. Continue reading →

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
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  • X Is Dying In Europe: Here's Why
  • Fixing the Data Warehouse - 2026/02/10
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  • The Risks of Using Databricks for Data Warehousing
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
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