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Category Archives: Methodology

DATA WORLD: Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sun Feb 2026

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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Tags

AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology


Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

Continue reading →

Learning to hate Agile-at-scale

11 Sat May 2019

Posted by Martyn Jones in agile, All Data, Architecture, business, business strategy, Inform, educate and entertain., Methodology, Process, project management, scrum

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StupidToScaleAfilonius Rex

Cordoba, 12th May 2019

Ladies and gentlemen, the performance is about to start!

In 1998, as Programme, Product and Competence Centre manager at Hewlett-Packard, I signed the Agile Manifesto.

At that time, I had been using elements of the Agile-method mindset for the best part of sixteen years.

Previously, in 1995 I was trained and certified in Iterations, an iterative and agile-like methodology for building, maintaining and expanding data warehouses and data marts. Continue reading →

A data superhero is something to be

02 Wed Mar 2016

Posted by Martyn Jones in Consider this, Data Supply Framework, Data Warehouse, Data Warehousing, DW 3.0, EDW, Excellence, Good Strat, Good Strategy, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Knowledge, leadership, Methodology, Professional Networking, The Big Data Contrarians

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SuperHeroA data warehousing superhero is something to be

Not all that glitters is Big Data, and Big Data has a long way to go before it can deliver anything like the same satisfying results, tangible benefits and organisational agility that a properly implemented Inmon Enterprise Data Warehouse can provide.

Therefore, I have a question for you.

Continue reading →

Big Data with BIG SMILES

23 Mon Nov 2015

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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Having got your attention I would like to introduce you to a pragmatic, real-world and business centric approach to Big Data and Big Data Analytics. When I say that this is the best approach to Big Data you are ever likely to find in the whole universe and in your entire life, I am still significantly understating the magnificent utility, timeliness and the here-and-now facets of the approach. Continue reading →

Nothing achievable is impossible: Challenges, Self-worth and Strategies – 2026 Replay

09 Thu Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Creativity, Excellence, Methodology

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Tags

Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy


Martyn Richard Jones

Remastered for 2026

I came into IT at the tail end of the seventies, joining one of the original computing pioneers.

It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.

My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.

The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.

Continue reading →

Don’t fight the Bull, Isolate it – Deliberately avoiding the evident – Remastered for 2026

07 Tue Oct 2014

Posted by Martyn Jones in Banking, Best principles, Business Intelligence, Data Warehouse, Executive, Management, Methodology

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Tags

Banking, Behavioural Economics, Big Data, business intelligence, Business Management, Demagogism, Dogma


Martyn Richard Jones

Remastered for 2026

Much of my consulting work is done in the Financial Industry.

I was there when the crisis was prepared, when it was baked and when it was brought out of the oven.

There are many theories about what went wrong.

Most of them are misleading, misinformed or simply crap.

Mainly to protect the guilty.

Continue reading →

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