Martyn Richard Jones

I wrote this piece (actually, it is part of a much larger document on Data Warehousing and Telcos) many years ago. But I thought it might give someone a chuckle, or even prompt some new ideas. So here you have it:

Getting the right information

To the right people

At the right time

And the right place

In the right form

First time, every time

Winning business strategies start with great ideas, sparks of imagination or just accidental encounters that can lead to an:

INITIATIVE

With all great business initiatives, there comes a point in time when someone needs to make and take:

DECISIONS

And, the best business decisions are nearly always based on:

INFORMATION

And it’s correct:

INTEGRATION

Which drives the supply of adequate, appropriate and timely information and which has a usable:

STRUCTURE

This adequately supports the business decision-making process. In many cases, most of this information has to be derived from:

DATA

Atomic detailed data, summary data and the metadata. Which can be held in a number of places, both internal and external to the enterprise, but especially in internal operational systems, which constitute the major:

DATA SOURCE

From which the targeted data needs to be extracted, cleaned, normalised and classified as an essential part of the assurance of:

QUALITY

Of the data which needs to be moved from operational systems and external sources to the:

DATA WAREHOUSE

Via a transportation mechanism that provides adequate:

INTERFACES

All of which must be provided in a controlled and effective manner, with the assistance of an effective:

INFRASTRUCTURE

Backed up by the effective and adequate assignment and utilisation of:

RESOURCES

To carry out all this in a planned, efficient, controlled manner, we need to manage:

THE DATA WAREHOUSE PROCESS

Which implies the identification, anticipation and limitation of:

RISKS

And the successful delivery of agreed Data Warehouse services to agreed service levels, which form the:

DATA WAREHOUSE SOLUTION

The best way yet to provide Information for Strategic and Tactical Decision Making, and, in addition, to begin together the disparate business strands that form the modern and diverse telco. This creates the reality of the unified and coherent:

ORGANIZATION

Whilst at the same time:

EMPOWERING

The most critical users of information in the organisation are:

BUSINESS INFORMATION USERS

Who, in turn, translates corporate memory, information and visions into:

STRATEGIES

Which in turn, and with the aid of more information, is turned into management and corporate:

ACTION

Data Warehousing promises the best solution yet, enabling Telcos to analyse, define, and implement mechanisms for the repeatable delivery of appropriate, adequate, and timely information derived from Operational Systems and External Systems. Data Warehousing is the key to providing End-Users with effective access to that information in an integrated, consistent and usable form.

A Telco typically stores potentially useful data across a number of disparate systems, corporate-wide. Data Warehousing provides the “best yet” solution architecture to host the information we explicitly obtain as source data from multiple, heterogeneous data sources (including ERPs), and to integrate and structure that data to meet the requirements and needs of disparate Business End-Users.

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File under: Good Strat, Good Strategy, Martyn Richard Jones, Martyn Jones, Cambriano Energy, Iniciativa Consulting, Iniciativa para Data Warehouse, Tiki Taka Pro