Bring It On!

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Intro Before the Skinny

In the great digital echo chamber of 2026, every LinkedIn thought-leader is one prompt away from becoming an oracle. However, Martyn Jones (@GoodStratDotCom on X) stands apart. He is a one-man insurgency armed with footnotes, fury, and an almost indecent amount of clarity.

His blog, goodstrat.com, is less a newsletter than a sustained act of intellectual arson. One minute, he’s calmly dismantling AI mythology with literary quotes that make venture capitalists wince. The next moment, he’s dissecting victimhood economics. He discusses Gaza discourse, or Tony Benn’s ghost in the machine of modern democracy. Meanwhile, he somehow finds time to confess his love for Notting Hill. It is a rare corner of the internet. Strategy meets satire here. Data meets decency. Bullshit receives the public flogging it so richly deserves.

The following reviews are penned by an honour guard of mythical, larger-than-life critics. These critics range from Wired USA to CHIP Magazine. The reviews capture the collective gasp. They evoke giggles and grudging respect. Jones provokes these reactions among the great and the good of virtually mystic tech-media. They are deliberately over-the-top, gleefully venomous, and, much like the blog itself, impossible to look away from.

Consider this your formal invitation to the spectacle.

Popcorn recommended. Dignity optional.

Dr Eliza Circuits, Wired USA

Martyn Jones’s goodstrat.com is basically what happens when someone spikes the Silicon Valley Kool-Aid with truth serum and a shot of absinthe. In “Debunking AI Myths”, he displays various quotes. These quotes make ChatGPT sound like a drunk uncle at a wedding. Meanwhile, “Mastering AI: Boost Your Business Ideas” is the closest thing we have to a corporate exorcism. Wired readers, prepare to feel personally attacked, and weirdly grateful.

Prof. Nigel Datastream, Wired UK

Oh, darling, goodstrat.com is where the algorithm goes to be publicly humiliated. Jones’s “The Perpetual Victim” feels like a very polite middle finger. It’s directed at every LinkedIn martyr who turned trauma into a side hustle. He drops Tony Benn quotes into “Navigating Democracy.” It’s basically Brexit fanfiction written by someone who actually read the manual. Absolutely savage. I’m clutching my pearls and my IPA.

Baroness Fiona Ledger, FT Weekend

One opens Martyn Jones’s goodstrat.com expecting a dry data-strategy newsletter and instead receives a velvet-gloved slap across the face of every C-suite buzzword merchant alive. “Top 5 Trends Shaping… 2026” is less forecast, more prophecy delivered by a man who clearly despises PowerPoint. The detour into “Films That I Have Loved” is the literary equivalent of finding a bottle of 1982 Margaux in your spreadsheet folder. Deliciously subversive. Weekend ruined, in the best possible way.

Sir Harlan Thoughtwave, The Guardian

Goodstrat.com is like that one uncle at the family barbecue who stirs up the conversation. He pours petrol on the discourse. Then, he politely asks if anyone wants to discuss Gaza, Zionism, or why AI is mostly just expensive autocomplete. Jones doesn’t debate; he vivisects. “Debunking the Myth: Zionism vs Judaism Explained” is so calm it’s terrifying. Guardian readers will either applaud or need therapy. Possibly both.

Dr Aurora Quantum, New Scientist

Martyn Jones has turned goodstrat.com into a particle accelerator for bullshit. In “Debunking AI Myths”, he smashes hype particles together until only irony remains. “Mastering AI” then reassembles the wreckage into something useful, which is frankly rude. It’s like watching a Nobel laureate do stand-up at a TEDx after-party. New Scientist subscribers: prepare to question your entire career trajectory while laughing uncontrollably.

Ms Vera Byteheart, The New York Times

From the genteel violence of goodstrat.com comes Martyn Jones, who treats Big Tech pieties the way a Manhattan sommelier treats boxed wine, with visible disgust. “The Perpetual Victim” is a masterclass in exposing grievance as the new luxury good. Add his AI myth-busting, and you have the rare blog that makes you wiser and angrier at the same time. NYT readers, consider this your annual inoculation against techno-optimism.

Herr Klaus Chipmeister, CHIP Magazine

Jawohl! goodstrat.com ist der digitale Stiefel in den Hintern der gesamten Branche. Jones nimmt “AI Leadership Trends” und verwandelt sie in eine öffentliche Hinrichtung der Hype-Maschinerie. “Debunking AI Myths” ist so präzise, man könnte Uhren danach stellen, oder weinen. Für CHIP-Leser: endlich jemand, der die Wahrheit sagt, ohne vorher um Erlaubnis zu fragen. Prost, du Wahnsinniger!

Lady Celeste Wireworld, The Wired World

In the glittering global cesspool that is The Wired World, Martyn Jones’s goodstrat.com functions as an elegant lifeboat built from sarcasm and footnotes. He can pivot from Tony Benn to data sovereignty to Notting Hill in the space of three tabs. He still leaves you feeling intellectually mugged, in the nicest possible way. For the cosmopolitan wired set: this is the contrarian content you pretend not to need until you can’t look away.

Capt. Silas Computron, Computer World

Martyn Jones sails goodstrat.com like Blackbeard with a keyboard and a grudge. He plunders corporate strategy decks, sets the buzzwords alight, and then offers the survivors rum and actual advice. “The Good Strategy Blog” isn’t content; it’s mutiny. Computer World captains, salute this pirate of precision, or walk the plank of your own mediocrity. Arrr!

Absolutely Fabulous Summary: The Martyn Jones goodstrat.com Phenomenon

In the glittering, algorithm-choked swamp of 2026 digital discourse, Martyn Jones emerges in a unique way. He is not just another content farmer. He stands out as a sequin-clad revolutionary. He wields footnotes like stilettos and uses truth like a disco ball.

Goodstrat.com is the creation of a very angry philosopher and a data strategist. The strategist has seen too many slide decks. It also involves the ghost of Oscar Wilde, who refuses to stay dead. Here you’ll find AI myths being dragged across the parquet floor in full evening wear. Victimhood economics is exposed as the new Hermès of the attention economy. Gaza is dissected with surgical silk gloves. Tony Benn is resurrected to haunt Westminster Zoom calls. Notting Hill rom-coms are somehow elevated to strategic scripture. All of this happens without ever losing the plot or the plot twist.

The critics, our fabulous pantheon of invented media titans from Wired’s velvet underground to CHIP’s lederhosen-clad outrage, cannot contain themselves. They gasp. They clutch pearls. They cackle into their artisanal oat lattes. They declare mutiny on corporate clichés. They anoint Jones the pirate king of clarity in a sea of sludge.

Because this isn’t blogging.

This is performance art with citations.

This is intellectual cabaret.

This is the moment the algorithm blinked, and Martyn Jones struck a pose.

Darlings, if goodstrat.com doesn’t make you smarter, angrier, and faintly aroused by coherent thought, then darling… You simply aren’t paying attention.

Welcome to the revolution.

Dress code: fabulous.

Bring your own outrage.

And leave your buzzwords at the door.

Many thanks for reading.

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