My big, blue and beautiful books.
Welcom to the world of Martyn’s books. Martyn Jones, Martyn de Tours and Martyn Bey, a literary trinity. These are my books. Buy. Read. Share. Enjoy!
Especially, enjoy!
My books featured here are:
Bandoxa: A Celtic Journey – Martyn de Tours
Description
From the mist-cloaked valleys of South Wales to sun-drenched terraces in Spain, from Grampa’s football boots to flamenco guitars and surreal barstools, this extraordinary memoir travels across time, memory, and geography with wit, warmth, and a welcome disregard for convention.
In Until Another Day, the author weaves together a vibrant mosaic of reflections, equal parts cultural history, personal journey, and comedic dispatch. One moment, you’re standing beneath the ruined arches of the Walnut Tree Viaduct; the next, you’re dancing with shadows in an imaginary bar in Bandoxa. Along the way, you’ll encounter revolutionary Welsh princes, poisoned oceans, a grifting cat, angry school projects, the ghost of Segovia, and a fair amount of very questionable weather.
Told with an eye for the absurd, an ear for the poetic, and a heart attuned to wonder, this book is for anyone who has ever wandered, wondered, or wanted to start a folk band with their grandparents. Brimming with anarchic humour, historical curiosity, and deeply human moments, it is both a scrapbook of a singular life and a mirror for our own strange, beautiful journeys.
This is not just a memoir. It’s a multi-course feast of memory, a trip through love, politics, place, and identity, served with grace, irreverence, and the occasional carpeted epiphany.
Read it. Then read it again. Different every time.
Buy softback – from Amazon – B0DR54N857
USA: http://www.amazon.com/dp/B0DR54N857
UK: http://www.amazon.co.uk/dp/B0DR54N857
Spain: http://www.amazon.es/dp/B0DR54N857
Italy: http://www.amazon.it/dp/B0DR54N857
Germany: http://www.amazon.de/dp/B0DR54N857
France: http://www.amazon.com/dp/B0DR54N857
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Building Insight – Martyn Jones
Description
Welcome to the world of corporate real estate management and advanced analytical insight. This is a book about building perception into a part of business that touches everything. Yes, it really is that big.
According to the Cambridge Dictionary, insight is the ability to have a clear, deep, and sometimes sudden understanding of a complicated problem or situation. It’s a sixth sense, it’s knowledge, and it’s understanding. Building Insight simply refers to the creation of insight in corporate real estate management.
There are more than eighteen variations on the themes of real estate management, including, but not limited to:
- Corporate Real Estate Management (CREM): The focus of this book.
- Property Management (PM): Overseeing the day-to-day operations of real estate assets to maximise revenue.
- Asset Management (AM): Maximising the financial value of real estate investments.
- Investment and Portfolio Management (REIM): Managing real estate assets as financial investments.
- Public & Government Real Estate Management: Overseeing real estate assets owned by central, regional or local government.
- Industrial & Logistics Real Estate Management: Managing warehouses, factories, and distribution centres.
This book is primarily about the use of data, information and analytics in contemporary Corporate Real Estate Management. Although the focus is CREM, this is not a book about CREM.
Buy softback – from Amazon – B0F27YMVLN
USA: http://www.amazon.com/dp/B0F27YMVLN
UK: http://www.amazon.co.uk/dp/B0F27YMVLN
Spain: http://www.amazon.es/dp/B0F27YMVLN
Italy: http://www.amazon.it/dp/B0F27YMVLN
Germany: http://www.amazon.de/dp/B0F27YMVLN
France: http://www.amazon.com/dp/B0F27YMVLN
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https://play.google.com/store/books/details?id=HLRwEQAAQBAJ
Celtic Domination – Martyn de Tours
Description
Academic and socialite Becci Lloyd is drawn into a world of intellectual intrigue when her brother, Ricky, entrusts her with their late father’s cryptic manuscript: “The Celtic Covenant.” Tasked with deciphering its plan for benevolent world domination, Becci must assemble a team of experts to unravel its philosophical secrets while evading a shadowy organization determined to suppress its message. Her quest culminates in a race to build an AI capable of understanding the Covenant’s true, world-altering purpose.
In many ways, the Celts are the godfathers and godmothers of Europe. The bountiful alpha and omega of European identity. The hidden glue that holds it all together. The secret sauce of our principles and values. The foundations of a humanitarian, cultured and decent stratosphere of humankind. Not unique, but very particular.
We have been here from moments in time before Christianity was yet to migrate from Palestine to the lands of freezing hell, intricate jewellery, brotherly and sisterly love, and tree and sun worship. We were here before druids, bards, poets, lawyers, teachers, and philosophers. Our Gods were mortals and superheroes. Our Gods could do wrong, they could make mistakes, make bad judgements, and they could screw up. To all intents and purposes, they were a better version of ourselves, not a perfect version of ourselves.
At the exact same time, the very existence of the Celts has been denied, primarily by reactionary ultranationalist thugs who have denied our existence, our rights and our history.
So, taking everything into account, how do Celts dominate the world?
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UK: http://www.amazon.co.uk/dp/B0FBWWRKW4
Spain: http://www.amazon.es/dp/B0FBWWRKW4
Italy: http://www.amazon.it/dp/B0FBWWRKW4
Germany: http://www.amazon.de/dp/B0FBWWRKW4
France: http://www.amazon.com/dp/B0FBWWRKW4
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Come In Pink – Martyn Bey
Description
Lloyd sits at his writing desk. In front of him, there are two large computer screens. He stares absent-mindedly at his collection of minerals, gems and photographs, on the shelf above his desk.
Lloyd has finally completed his novel. An epic tome of passion, politics, polity, permissiveness and pathos.
Now, all that is left to do is to write and print the cover letter that will accompany his precious manuscript. Then, everything will be sent to the literary agent and commissioning editor.
For Lloyd, this final step in bringing his novel into the world is the hardest step of all. His mind wanders. He is prevaricating again. The poor man.
Buy softback – from Amazon – B0F1TLMKY7
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UK: http://www.amazon.co.uk/dp/B0F1TLMKY7
Spain: http://www.amazon.es/dp/B0F1TLMKY7
Italy: http://www.amazon.it/dp/B0F1TLMKY7
Germany: http://www.amazon.de/dp/B0F1TLMKY7
France: http://www.amazon.com/dp/B0F1TLMKY7
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https://play.google.com/store/books/details?id=UIlsEQAAQBAJ
F*CK DATA MESH – Martyn Jones
Description
Welcome, brave soul, to a book about data, information and data warehousing. Yes, I know, exciting stuff. You might think this is going to be a thrilling ride through the wild and woolly world of spreadsheets and servers. Or perhaps you expect a riotous romp through the land of acronyms that sound like dodgy cocktails, ETL, BI, SaaS. And, in many ways, you’d be right. But more importantly, this book is your guide to navigating the Upside Down World of data, where truth is as slippery as a politician at a fringe festival and “quality” is often just code for “someone else’s problem.”
Now, before you abandon this tome for a nice walk or a lukewarm pint, let me assure you: this isn’t your typical tech manual, promising to turn you into a data demigod by page 20. No, this is a love letter to the chaos, the nonsense, and the occasional brilliance of the data world, told with a nod, a wink, and a smirk that would make Peter Cook and Dudley Moore raise an eyebrow from beyond.
Inside, you’ll find chapters with titles that sound like the rants of a disgruntled barista or the musings of someone who’s had one too many meetings about ‘data mesh’ (whatever that is). We’ll talk about “Data Omens,” “Preparing Your Idiot Organisation for Degenerative AI,” and why “Data Warehousing Stands in the Way of Progress?” Spoiler: it’s complicated. It’s like arguing with a Brexit campaigner who’s just discovered blockchain and insists it’ll fix everything.
Buy softback – from Amazon – B0FJ1TYDNF
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UK: http://www.amazon.co.uk/dp/B0FJ1TYDNF
Spain: http://www.amazon.es/dp/B0FJ1TYDNF
Italy: http://www.amazon.it/dp/B0FJ1TYDNF
Germany: http://www.amazon.de/dp/B0FJ1TYDNF
France: http://www.amazon.com/dp/B0FJ1TYDNF
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Gáles.es – Martyn de Tours
Description
Esta es mi primera incursión en la escritura y publicación de una novela en español, un idioma que admiro profundamente pero que no pretendo dominar por completo. No me cabe duda de que en estas páginas se esconde un tesoro de errores gramaticales, frases curiosas y errores que un hablante nativo evitaría instintivamente. Por ello, pido humildemente paciencia e indulgencia a los lectores. Lo que ofrezco aquí no es perfección lingüística, sino sinceridad de propósito.
Este libro nace de un honesto deseo de compartir, de comunicar experiencias vividas, lecciones aprendidas y observaciones hechas con un espíritu que es a partes iguales reflexión y entretenimiento. No se trata, estrictamente hablando, de un programa de servicio público, aunque el tono pueda reflejar a veces ese espíritu bienintencionado.
Aunque muchas de las historias se centran en España -sus gentes, sus lugares, su pulso- tanto en el pasado como en el presente, la narración se desplaza ocasionalmente más allá de sus fronteras, atrayendo momentos y recuerdos de otros rincones de la vida que permanecen conectados por temas o emociones.
Así pues, con gran humildad y un corazón esperanzado, les ofrezco este libro. Que encuentres alegría entre sus páginas, y si hay alguna decepción, que sea fugaz y poco frecuente.
Buy softback – from Amazon – B0F6NKB7FZ
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UK: http://www.amazon.co.uk/dp/B0F6NKB7FZ
Spain: http://www.amazon.es/dp/B0F6NKB7FZ
Italy: http://www.amazon.it/dp/B0F6NKB7FZ
Germany: http://www.amazon.de/dp/B0F6NKB7FZ
France: http://www.amazon.com/dp/B0F6NKB7FZ
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https://play.google.com/store/books/details?id=5WdxEQAAQBAJ
Good Leader/Bad Leader – Martyn Jones
Description
In our world, we have people who are clearly leaders, good leaders, without a shadow of a doubt. And then we have people who aspire to be leaders. But in third place, we have charlatans who pretend to be leaders and surround themselves with people who buy into the egotistical pipe dreams of these bad leaders. This is why Good Leader/Bad Leader is such a relevant work. It’s a hard hitting and no nonsense take on leadership, that doesn’t shy away from uncomfortable truths and instead calls out bad leaders for what they are and hails the qualities of good leadership.
Afilonius Rex
Buy softback – from Amazon – B0DPSHN1RS
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Spain: http://www.amazon.es/dp/B0DPSHN1RS
Italy: http://www.amazon.it/dp/B0DPSHN1RS
Germany: http://www.amazon.de/dp/B0DPSHN1RS
France: http://www.amazon.com/dp/B0DPSHN1RS
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https://play.google.com/store/books/details?id=ULJwEQAAQBAJ
Head Over Heels – Martyn de Tours
Description
This is a book of poetry, lyrics and words that has been influenced by a wide range of interests, feelings, contradictions, attractions, sentiments, curiosity, naivety, fancies and creativity. Most importantly, it alludes to the human condition. Some of the poems are bagatelles. Some are free-form, and some even rhyme. Others combine Celtic mysteries from Wales, Ireland, Scotland, Isle of Man, Turkey, Switzerland, Galicia, Asturias, Brittany and elsewhere with contemporary frivolity. In contrast, others talk about magical and mundane events in everyday life. There is no central theme other than the colours of saying, the games of imagination and the songs without music. Last, of all, I have sought to indulge my ego in writing words that try and avoid the maudlin, the cloyingly sentimental and the depressingly banal. I hope that the reader enjoys the mixture that I have prepared, and will be delighted by the incongruent tapestry of imagination, resonances, shapes, textures and colours.
Buy softback – from Amazon – B0DKFSH6BP
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UK: http://www.amazon.co.uk/dp/B0DKFSH6BP
Spain: http://www.amazon.es/dp/B0DKFSH6BP
Italy: http://www.amazon.it/dp/B0DKFSH6BP
Germany: http://www.amazon.de/dp/B0DKFSH6BP
France: http://www.amazon.com/dp/B0DKFSH6BP
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https://play.google.com/store/books/details?id=Lr5wEQAAQBAJ
Laughing @ Data.Com – Martyn Jones
Description
The Curious Case of the Missing Catastrophes
You’d think, wouldn’t you, that if billions were being pumped into “bleeding edge” IT projects, and I mean bleeding, like open heart surgery in a lift bleeding, someone, somewhere, would ask, Does any of this actually work?
But no. Because in the breathless world of corporate optimism, where every announcement is a revolution and every dashboard is “mission critical,” the truth is more embarrassing than a Gartner analyst at a punk gig. Most of these projects don’t work. Not really. Not in the way they’re supposed to.
Data projects. Big data projects. AI powered data projects. AI enhanced big data transformative synergy platforms. They fail. Consistently. Systematically. Spectacularly. And somehow, the bigger the promises, the more devastating the letdowns. It’s as if the whole thing were a black hole powered by press releases and shame.
Let’s be clear. We were promised a future. Not just any future, a bold, efficient, insight driven future. We were promised predictive analytics so sharp they could tell when you’d need a wee before you even drank the coffee. We were promised intelligent machines that would optimise workflows, revolutionise business, and make Karen from Procurement finally redundant.
Instead, what we got was another PowerPoint. More dashboards that no one looks at. AI models that hallucinate like a poet on mushrooms and cost more to train than the entire GDP of Liechtenstein. And yes, a strategic initiative that somehow involves “replatforming everything” every 18 months, like Sisyphus but with a Kubernetes migration plan.
And here’s the rub. Here’s the kicker that would make even Kafka raise an eyebrow and say “bit much, isn’t it.” The reasons these projects fail are not secrets. They’re boring. They’re obvious. They’re fixable. Lack of leadership. No clear goals. Hype over substance. People who use the word “leverage” as a verb. But you wouldn’t know that from the industry press.
Because the media, the glossy, LinkedIn scented, conference panel drenched media, doesn’t talk about this. Not really. They’re too busy applauding another whitepaper written by a man who’s never deployed anything more technical than a VLOOKUP. They are, after all, sponsored by the same consultancies who made the mess in the first place.
So instead of honest postmortems, we get puff pieces. “Why Company X’s Data Transformation Journey Is a Case Study in Resilience.” Yes. Resilience. Not failure. Resilience. Which, in this context, means “the ability to continue wasting money while smiling.”
Meanwhile, behind the scenes, in a meeting room where the only window faces a wall, someone whispers, “Should we just go back to Excel,” and everyone nods, quietly, tragically, unanimously.
Buy softback – from Amazon – B0FJRLK5SJ
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UK: http://www.amazon.co.uk/dp/B0FJRLK5SJ
Spain: http://www.amazon.es/dp/B0FJRLK5SJ
Italy: http://www.amazon.it/dp/B0FJRLK5SJ
Germany: http://www.amazon.de/dp/B0FJRLK5SJ
France: http://www.amazon.com/dp/B0FJRLK5SJ
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https://play.google.com/store/books/details?id=_a9wEQAAQBAJ
Make Analytics Great Again – Martyn Jones
Description
What’s going on?
This book, which is about business analytics options, has everything. It’s something old, something new, something borrowed and something blue. Something surprising, something enlightening, something useful, and something cool.
So, what is the purpose of this book?
In my mind, it’s to inform, educate and entertain. To empower thought and curiosity. To improve decision-making. To make people feel at ease with the subjects and themes. To isolate and marginalise those who are arrogant enough not to need dictionaries, education, science, learning and facts.
Who is the audience for this book?
That’s simple. The target audience is anyone interested in analytics, whether as someone with a passing interest, a layperson who wants to be better informed, a student in an associated discipline, or someone who wants analytics to be an integral part of their professional or public lives. Think of this book as being a friendly springboard into a massive world pool of fascinating, engaging and interesting subjects, themes and content.
Buy softback – from Amazon – B0FJ1N7NGN
USA: http://www.amazon.com/dp/B0FJ1N7NGN
UK: http://www.amazon.co.uk/dp/B0FJ1N7NGN
Spain: http://www.amazon.es/dp/B0FJ1N7NGN
Italy: http://www.amazon.it/dp/B0FJ1N7NGN
Germany: http://www.amazon.de/dp/B0FJ1N7NGN
France: http://www.amazon.com/dp/B0FJ1N7NGN
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https://play.google.com/store/books/details?id=2bxwEQAAQBAJ
Revealing Wealth – Martyn Jones
Description
Widespread tax evasion deprives governments of essential revenue needed to fund public services, from healthcare and education to infrastructure and social protection. It tilts the economic playing field in favour of a powerful few, leaving honest citizens and small businesses to bear an unfair share of the tax burden. In doing so, it breeds resentment, erodes civic trust, and deepens inequality.
The consequences of inaction are not hypothetical; they are already being felt. Without decisive and coordinated international efforts to combat tax evasion, we will continue to see rising budget deficits, overburdened public systems, and a deterioration of our social contract. This is not simply a technical problem for tax authorities but a moral and political imperative of our time. And it cannot be repeated to often or too loudly that if we fail to confront this criminal deception with the seriousness it demands, we risk compromising our collective prosperity and social cohesion. But if we rise to the challenge—through stricter regulation, global cooperation, and political will—we can recover billions of dollars in lost revenue and restore the integrity of our economic systems. The choice is ours, and time is of the essence.
Buy softback – from Amazon – B0FJ2CHHDS
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UK: http://www.amazon.co.uk/dp/B0FJ2CHHDS
Spain: http://www.amazon.es/dp/B0FJ2CHHDS
Italy: http://www.amazon.it/dp/B0FJ2CHHDS
Germany: http://www.amazon.de/dp/B0FJ2CHHDS
France: http://www.amazon.com/dp/B0FJ2CHHDS
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https://play.google.com/store/books/details?id=U55wEQAAQBAJ
The Data Dialogues – Martyn Jones
Description
Out of print
The End of Honour – Martyn Jones
Description
This book has been a work in progress for over twenty-five years—a labour of thought, reflection, and political introspection that has evolved alongside the tumultuous shifts in American leadership and global complicity, complacency and righteous indignation. It calls on the thoughts, impressions and suspicions of a profoundly personal journey through the ever-changing political landscape, beginning with the final years of the Clinton administration and traversing the presidencies of George W. Bush, Barack Obama, Donald Trump, and Joe Biden. During this period, I have closely observed how each administration has reshaped the fabric of American politics and the global political order, with a particular emphasis on the dynamics of the Atlantic world. This narrative is forged in real-time, reflecting on past events and a window into the forces that continue to shape, colour and define our collective future.
The narrative extends to the current state of American politics under Joe Biden’s recent presidency and again with Trump, featuring Elon Musk’s unexpected and surreal figure—an unelected individual whose influence in the U.S. has raised eyebrows. Musk’s prominence has led some to dub him the “First Baby of the U.S.,” a playful yet pointed reference to his outsized influence and his peculiar role in the American political arena. Musk’s unusual relationship with the political landscape is further complicated by his bizarre association with former and current President Donald Trump. Musk, whom some have mockingly referred to as the “adopted son of Agent Orange,” a nickname for Trump himself. Through these shifting tides of power and personalities, this book seeks to provide an insightful, nuanced, and critical examination of my evolving political education in an age of uncertainty and extraordinary change.
Buy softback – from Amazon – B0F43JN88T
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Italy: http://www.amazon.it/dp/B0F43JN88T
Germany: http://www.amazon.de/dp/B0F43JN88T
France: http://www.amazon.com/dp/B0F43JN88T
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The Philosopher’s Dog – Martyn de Tours
Description
There are books born from ideas.
And others are born from emotion.
But this one? This one springs from a wound that sings.
It begins not with a plot, but with a pulse.
A whisper in the twilight: the breath of a blackbird carrying the pain of ancestors across heather-strewn valleys. A joke told sideways by a narrator who knows too much. A question repeated by those too aware to let it die. A love confessed, ill-timed. A truth half-joked and fully felt. And always, somewhere beneath the dialogue and digression, a longing, ancient and untranslatable, for something real.
In these pages, the reader will find no tidy plots or fixed ideologies. Instead, you’ll encounter a series of provocations disguised as conversations, part Platonic dialogue, part dream sequence, part philosophical séance, where myth and modernity circle cautiously, and sometimes waltz. Bertxin gropes his way between revelation and romance; Adriana guides Kant through catastrophe with a scholar’s eye and a prophet’s pain. Coco bites. The narrator disappears, but returns with a smile and a warning. Together, they navigate a world where “immoral intelligence” masquerades as strategy, and where “civilised barbarism” is the silent order beneath the noise. They name the tragedies, Auschwitz, Verdun, Hiroshima, Palestine, Libya, not as aberrations, but as inevitable consequences of uncontrolled, unreflective reason. They are not anomalies. They are monuments built by hands that have forgotten how to tremble.
And yet.
This book is not without hope.
Hope lives here, not cheaply, but stubbornly.
It lives in the sacred sentimentality of the Celts, who do not scoff at tears but baptise them.
It breathes in the word hiraeth, that uniquely Welsh ache for a place that may never have existed and yet somehow calls us home.
It flickers in the arts, those strange flames that give light to our disoriented hearts, Pre-Raphaelite reveries, Patti Smith’s howl, harp songs and chapel hymns that turn sorrow into shelter.
Buy softback – from Amazon – B0FK3CVVM4
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Germany: http://www.amazon.de/dp/B0FK3CVVM4
France: http://www.amazon.com/dp/B0FK3CVVM4
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First Impressions – Martyn Jones
Description
This book is an experiment. Not with any expected outcome in mind, but carried out in the spirit of all fabulous experiments, paradigm shifts and unexpected breakthroughs, this book has been created, compiled and illustrated to force the flourishing of new relationships, juxtapositions and ways of thinking about the sacred, profane and just the everyday dull and boring.
Which leads to the preparation of the actual experiment itself.
I have taken the first chapter from fourteen titles I have written, and commented on all of these texts in the spirit of gaining first impressions and then seeing if those first impressions are indeed valid.
In the process, I have sliced, diced, prepped, deconstructed, reconstructed and randomised certainty, at times with the intervention of serendipity, faux intelligence and ingenious linguistic trickery.
This is my fourteenth book, the most postmodern of all. Which, I now realise, is either a testament to an enduring obsession or a worrying refusal to stop talking. Probably both. It’s a book of mere bagatelles transformed into a work of pop art and a magical realism installation.
Over the past decade, I’ve written about the many masks worn by life, data and its disciples, from the subdued populism of Make Analytics Great Again to the cursed corporate courtship of laughing@data.com, to the fire-and-fury polemic that was F*ck Data Mesh.
I’ve wandered through boardrooms, battlefields, and back-end databases, occasionally in heels, frequently in jest, and always in pursuit of something resembling truth, or at least a punchline that sounded like one.
Bandoxa was my detour into technomythology, a love letter to systems thinking with dragons. Building Insight attempted to teach data storytelling to individuals who primarily sought better charts. Celtic Domination was a historical data fantasy, equal parts politics, poetry, and pivot tables. Come in Pink? That was me drunk on glamour and grief, haunted by velvet ghosts and the soft power of scent.
Leadership reared its slippery head in Good Leader/Bad Leader, and its transactional cousin took a beating in Revealing Wealth and its proposals to crack down on tax evasion and illegal uses of tax havens.
The End of Honour explored ethical entropy in algorithmic, ignorant, and conceited empires; The Philosopher’s Dog asked whether AI can dream of virtue while chasing its own tail. Head Over Heels was romantic, but only if you think falling for a chatbot during a strategy offsite qualifies as romance.
Then there is The Good Data Bible, part scripture, part satire, and First Impressions, my rogue collection of literary mischief and misunderstood protagonists, many of whom had nothing to do with data and everything to do with desire.
And now, this book.
If the previous fourteen works were attempts to draw the map, then this one is me standing at the edge of it, laughing, occasionally screaming, and trying to figure out if the compass was upside down all along.
This is not a guidebook. It’s a field report from the middle of the data deluge. A love letter, a war cry, a eulogy, sometimes all in the same paragraph.
Reader, welcome back. Or welcome for the first time. Either way: hold tight. The dashboards are haunted, the metadata’s missing, Wales is still there, and Karen still isn’t picking up.
But, more importantly, the Celts are gathering and planning a better future for all of us.
Buy softback – from Amazon – B0FK3F7TWJ
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UK: http://www.amazon.co.uk/dp/B0FK3F7TWJ
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Italy: http://www.amazon.it/dp/B0FK3F7TWJ
Germany: http://www.amazon.de/dp/B0FK3F7TWJ
France: http://www.amazon.com/dp/B0FK3F7TWJ
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The Good Data Bible – Martyn Jones
Work in progress.
The goodstrat.com Reader – Martyn Jones
Description
NB NOT YET LIVE ON GOOGLE!
The Good Strat Blog
Ah, GoodStrat.com, a website that sounds like it should be selling laminated PowerPoint templates to underqualified middle managers, but is in fact the online bunker of Martyn Richard Jones, a man who writes as if he’s furiously trying to save British democracy using only a thesaurus, a broadband connection, and the ghost of Denis Healy, Tony Benn and Julio Anguita whispering in his ear.
Visiting GoodStrat.com is like wandering into a dusty attic where someone’s scrawled the entire history of post-war British politics on the back of a Corn Flakes box, while also trying to explain offshoring, behavioural economics, and why Jeremy Corbyn is actually the political equivalent of Gandalf (“He arrives precisely when he means to, and usually loses a few Shadow Cabinet members in the process”).
What Is GoodStrat?
GoodStrat, or “Good Strategy”, is meant to be the antidote to all the Bad Strategy out there, i.e. most of British politics since 2010, and every single decision involving Chris, Janet or Bob Grayling. But rather than publishing neat bullet points and shiny consultancy-speak, GoodStrat.com delivers long, opinion-drenched blog posts written in the style of a lecturer who’s just realised the lecture theatre is empty but decides to finish the slide deck anyway, out of sheer principle.
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Thanks to all of my supporters, whoever you are and wherever you may be. You are blessed!
MARTYN – WRITER
GOOD STRATEGY 