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Building Insight

Structure is one of the life-support systems in a building. Only design decisions concerning fire have equally grave implications. People die from errors in structural design. The design of structures is personally enjoyable, visually and technically significant, and professionally satisfying; however, it will always be a deadly serious business. It has life-and-death consequences.[1]

Welcome to the world of corporate real estate management and advanced analytical insight. This is a book about building perception into a part of business that touches everything. Yes, it really is that big.

According to the Cambridge Dictionary, insight is the ability to have a clear, deep, and sometimes sudden understanding of a complicated problem or situation. It’s a sixth sense, it’s knowledge, and it’s understanding. Building Insight simply refers to the creation of insight in corporate real estate management.

There are more than eighteen variations on the themes of real estate management, including, but not limited to:

  • Corporate Real Estate Management (CREM): The focus of this book.
  • Property Management (PM): Overseeing the day-to-day operations of real estate assets to maximise revenue.
  • Asset Management (AM): Maximising the financial value of real estate investments.
  • Investment and Portfolio Management (REIM): Managing real estate assets as financial investments.
  • Public & Government Real Estate Management: Overseeing real estate assets owned by central, regional or local government.
  • Industrial & Logistics Real Estate Management: Managing warehouses, factories, and distribution centres.

This book is primarily about the use of data, information and analytics in contemporary Corporate Real Estate Management. Although the focus is CREM, this is not a book about CREM.

Who was this book written for?

  • People working in the field of Corporate Real Estate or in a closely associated area.
  • Students and lecturers.
  • Consultants in the field of Corporate Real Estate.
  • It’s for IT people who are in the zone.
  • Laypeople with a strong interest in the subject.

Over the years, I have met some great people working in corporate real estate. This book is also a tribute to them and to people who aspire to be like them.

[1] Iver Wahl;Iver Wahl. Building Anatomy (McGraw-Hill Construction Series): An Illustrated Guide to How Structures Work (Kindle Locations 260-261).