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Tag Archives: Tech Satire

CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

23 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI Bubble, AI Economics, ai-hype, Artificial Intelligence, LinkedIn Culture, Tech Satire, Thought Leadership, Venture Capital

Martyn Rhisiart Jones

Madrid, Thursday 23rd April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”

Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”

Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.

Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”

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CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

06 Monday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI in Film, Artificial Intelligence, Creative Industry, Digital Media, Filmmaking, Generative AI, Hollywood, Tech Satire

Martyn Rhisiart Jones, Madrid, Monday 6th April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.

Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”

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GRIFTER’S CORNER: The Impact of Agentic AI on Gammon

25 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, AI Ethics, AI in Gaming, Artificial Intelligence, Creative Industry, Game Development, Tech Satire, Video Games

Martyn Rhisiart Jones, Madrid, Wednesday 25th March 2026

Ah, March 25th, 2026, the sun is shining, the Snowflake croissants are buttery, and another LinkedIn prophet has risen to bless us with his latest dispatch from the mountaintop of thought leadership. Thank you, dear reader, for stumbling upon “AI Special Agents Are About To Change Gaming and Maiming Forever” by the one and only Berneice Barr, world-renowned futurist, eighty-million-follower magnet, and woman who has written more books about AI than most people have had hot dinners.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, AI Governance, AI Strategy, Artificial Intelligence, Enterprise AI, LinkedIn Culture, llm, Tech Satire

Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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Laughing @ Data.Com: A Satirical Take on IT Industry Hype – Book Review

10 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

ai-hype, Big Data, book review, data-strategy, Digital Transformation, IT Consulting, project management, Tech Satire

Penelope Parker, Madrid 10th March 2026

The tech industry has long been a parade of expensive suits, hollow acronyms, and “digital transformations” that possess all the structural integrity of a damp Digestive biscuit. Into this landscape of algorithmic overpromise and professionalised grifting comes Martyn Jones with Laughing @ Data.Com, a book that, by all rights, should be required reading for anyone currently being held hostage by a Jira ticket.

Jones, a man once heralded as a top-tier database expert back “when that kind of accolade still meant something,” has produced a work that is less a technical manual and more a weary, satirical travelogue through the “Kafkaesque scrum of buzzwords and bootlickers” that defines modern IT.

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Laughing@Data.Com: A Candid Review of Data’s Absurdities – Book Review

10 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

ai-hype, Big Data, book review, data-strategy, Digital Transformation, IT Consulting, project management, Tech Satire

Rebecca Trentt

Book Review: Laughing@Data.Com by Martyn Jones
A survival manual for the data-industrial complex, delivered with a raised eyebrow and a sharpened knife

There are books about data. Then there are books written by people who have survived data.

Laughing@Data.Com sits firmly in the second category.

Martyn Jones’ latest contribution to the already groaning shelf of “data thought leadership” arrives like a heckler in a TED Talk. Where most books on artificial intelligence, analytics, and “digital transformation” read like a PowerPoint deck translated into prose, Jones offers something rarer: a long, irreverent laugh at the entire enterprise.

Not a joyful laugh, mind you. More the hollow, existential chuckle of someone who has spent thirty years watching corporations spend millions trying to discover that spreadsheets still work.

And that, in many ways, is the point.

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Laughing@Data.Com: Hilarious Heresy Against the Hype Machine – Book Review

09 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

ai-hype, Big Data, book review, data-strategy, Digital Transformation, IT Consulting, project management, Tech Satire

Lila de Alba

In the digital colosseum where data evangelists duel with dashboards and AI prophets peddle predictive panaceas, Martyn Jones arrives not with a sword, but a seltzer bottle. His latest tome, Laughing@Data.Com (self-published, 2025), is a riotous romp through the absurdities of the IT industry, a book that skewers the sacred cows of big data, machine learning, and that perennial favorite, “digital transformation,” with the precision of a Welsh coal miner’s pickaxe. Jones, a grizzled data architect who’s consulted for everyone from Adidas to the UN (and survived to tell the tale), channels the spirit of Swiftian satire into a manifesto that’s equal parts Wired’s gadget glee, CIO’s boardroom battle cry, and FT Weekend’s urbane eyebrow-raise. If Dave Trott’s advertising yarns met Stewart Lee’s stand-up scorn in a Zurich banker’s lounge, this would be the offspring: witty, worldly, and wonderfully wicked.

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F*CK DATA MESH: The Contrarian’s Take on Data Tech – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Big Data, book review, data architecture, data governance, data management, data mesh, Data Warehouse, data-strategy, Tech Satire

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Schmesh’ is a Schmess

Paula Prada Price, New College Tech Review, Notting Hill, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the glittering circus of modern data tech, where vendors hawk “revolutionary” architectures like snake oil at a Silicon Valley swap meet, Martyn Jones has lobbed what can only be described as a literary Molotov cocktail titled F*CK DATA MESH: The Far Side of Data, Information, and Knowledge. It’s less a book than a gleefully profane haymaker aimed squarely at the jaw of the industry’s latest sacred cow. And reader, it connects.

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Why Data Mesh is Not the Future of Data Management – Book Review

06 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Big Data, book review, data architecture, data governance, data management, data mesh, Data Warehouse, data-strategy, Tech Satire

The Bonfire of the Vacuous

Review: The Great Data Schism – Why the ‘Mesh’ is a Mess

Lady Amanda Percival, The Wired Wire, Kensington, Friday, 6th March 2026

Martyn Jones’s F*CK DATA MESH is a bracing, profane, and essential Broadside against the Silicon Valley hype machine.*

In the hushed boardrooms of the Fortune 500, “Data Mesh” has become the latest secular religion. It promises a decentralized utopia where data is treated as a product and domain owners are liberated from the “monolithic” tyranny of the central data warehouse. But according to Martyn Jones, a man whose career has seen the rise and fall of more tech fads than a McKinsey slide deck, this new paradigm is less of a revolution and more of a “fraudulent flim-flam sauce” served up by consultants looking for their next utilization spike.

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F*CK DATA MESH: A Critical Look at Data Trends – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

Big Data, book review, data architecture, data governance, data management, data mesh, Data Warehouse, data-strategy, Tech Satire

The Bonfire of the Clowns

F*CK DATA MESH: A polemic against fashionable nonsense in the data economy

Alicia Altmann, The Middle Digital Review, Chicago, 5th March 2026.

In the technology industry, few phrases age faster than the latest architectural revolution. “Serverless”, “big data”, “blockchain”, each arrives with evangelical certainty before quietly settling into the background noise of enterprise IT. Into this cycle of hype steps Martyn Jones’s gleefully abrasive book, F*CK DATA MESH: The Far Side of Data, Information, and Knowledge*. Its title alone signals that this is less a manual than a polemic: a sharply written protest against what the author sees as the fashionable amnesia of modern data discourse.

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F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions – Book Review

05 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

Big Data, book review, data architecture, data governance, data management, data mesh, Data Warehouse, data-strategy, Tech Satire

The Bonfire of the Imbeciles

F*ck Data Mesh: Martyn Jones’s Hilarious Haymaker at Tech’s Data Delusions

Review by Bella Carmela, WiredWiredWired, Silicon Valley, Thursday 5th March 2026

In the hyper-connected, AI-obsessed circus of modern enterprise tech, where every startup pitches a “revolutionary” data paradigm like it’s the next iPhone, Martyn Jones drops a bomb: Fck Data Mesh*. Subtitled The Far Side of Data, Information, and Knowledge, this 2025 manifesto isn’t your typical dry treatise on ETL pipelines or cloud migrations. It’s a rollicking, profane takedown of the industry’s sacred cows… Data Mesh, Lakehouses, and the endless hype cycle that turns solid data strategies into vaporware. Written with the acerbic wit of a Welsh data veteran who’s seen it all (from mainframes to metadata meltdowns), Jones channels the spirit of Hunter S. Thompson meets Dilbert, urging businesses to wake up before their next “transformative” initiative sinks another billion into the swamp.

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STRAIGHT TALK: Davos 2026: The Illusion of Leadership and Dialogue

02 Monday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI Governance, Artificial Intelligence, Davos, Future of Work, geopolitics, Global Economy, Tech Satire, World Economic Forum

A Marrs Barrs A Day Helps You Bla, Bla and Bla

Martyn Rhisiart Jones

Madrid, Monday 2nd March 2026

Oh, for fuck’s sake, Dirndal Barr, you gleaming beacon of LockedOut futurism, you’ve done it again. March 2, 2026, the snow’s still settling on the Davos chalets, the private jets are queuing for takeoff like taxis at a funeral, and here you are, posting your pre-packaged “What Are The Real Questions Leaders Will Be Asking At Davos 2026?” like it’s some brave exposé rather than the world’s most expensive press release. You’re not a futurist, Benny. You’re a futurist-shaped content mill with 5 million followers who all clicked “Follow” in the hope you’d one day say something that wasn’t sponsored by the ghost of McKinsey.Let’s start with the official theme: “A Spirit Of Dialogue”. Beautiful. Nothing screams authentic conversation like locking up 3,000 of the richest, most insulated people on earth in a Swiss village so they can talk about how the rest of us should talk better.

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STRAIGHT TALK: Prometheus Unhinged: A Vital Wake-Up Call in the Age of Digital Feudalism

25 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Big Tech, Digital Culture, Free Speech, LinkedIn, social media, Surveillance Capitalism, Tech Ethics, Tech Satire

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026

Prometheus Unhinged: A Vital Wake-Up Call in the Age of Digital Feudalism

In an era where our every scroll, like, and share feeds the insatiable algorithms of Silicon Valley overlords, a bold new talk show has emerged as a beacon of unflinching critique. “Prometheus Unhinged – Social Media Is Amoral, Depraved and Degenerate,” hosted by Martyn Jones of Goodstrat and broadcast across a consortium of global media outlets including the BBC, RTVE, CNN, and FT Weekend, is no mere panel discussion. It’s a razor-sharp dissection of the chasm between social media’s utopian promises and its dystopian realities. Launched on February 25, 2026, this episode – available at goodstrat.com – assembles a formidable roster of journalists and commentators to expose the platforms we inhabit as nothing short of modern feudal empires. Far from the finger-wagging moralism that plagues much tech commentary, this is witty, acerbic, and profoundly humane, reminding us why independent voices matter in a world dominated by billionaire whims.

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THE SUNDAY RANT – The Great Data Grift, LockedIn Lunatics and the Death of Sense – Summary

24 Tuesday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Big Data, business intelligence, data governance, data management, Data Quality, LinkedIn Culture, power-bi, Tech Satire

The Good Strat Board

Tuesday 24th February 2026

Right, so imagine this: it’s a Sunday in 2026, and somewhere in the digital equivalent of a greasy spoon café with flickering neon and a faint smell of burnt metadata, a group of data professionals has gathered round a table that’s less “round table discussion” and more “round table of the apocalypse”. They’ve had three coffees each, none of them decaf, and they’re absolutely livid about LinkedIn. Not the platform itself, you understand – though God knows it deserves it – but the absolute carnival of self-congratulatory lunacy that passes for “thought leadership” in the data world.

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THE SUNDAY RANT – The Great Data Grift, LockedIn Loons and the Death of Sense – 2026/02/22

22 Sunday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

Big Data, business intelligence, data governance, data management, Data Quality, LinkedIn Culture, power-bi, Tech Satire

THE SUNDAYS RANTS – The Great Data Grift, LockedIn Lunatics and the Death of Sense – 20260222

THE EXECUTIVE OVERVIEW

In this no-holds-barred Sunday roast, our battle-weary host and a panel of sharp-tongued data veterans, Smart Alex, George Melly, Yours Stewly, Mark Marx, and the indomitable Sir Afi, lay waste to the performative circus of LockedIn thought leadership. From endless 14-slide carousels promising “self-healing dashboards” and “100% trust” via GenAI, to £997 masterclasses in buzzword alchemy, over-caffeinated gurus flooding feeds with five daily posts about AI-powered stewardship, governance zombies, and rainbow-vomiting BI masterpieces, these self-appointed prophets are dissected with ruthless wit and medieval flair. Expect rants on hallucinating AI stewards, rancid data lakes masquerading as oil, cultural transformation workshops that change nothing but bank balances, and a clarion call to mute the emoji hordes, demand real DAX proofs, and reclaim feeds for quiet virtue over vapourware. A cathartic, coffee-fuelled takedown of the grift keeping data professionals scrolling in despair, because sometimes the only way to restore sense is to rant it back into existence.

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DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

04 Wednesday Feb 2026

Posted by Martyn Rhisiart Jones in agile, Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

≈ 2 Comments

Tags

Big Data, big data analytics, business intelligence, data management, data-strategy, IT Strategy, Predictive Analytics, Tech Satire

Martyn Rhisiart Jones

Bonn, Germany, 2014

Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Saturday Jan 2026

Posted by Martyn Rhisiart Jones in humour, Inform, educate and entertain., IT Circus, Polemic, Strategy

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Artificial Intelligence, business strategy, Corporate Culture, Critical Thinking, data-strategy, IT Strategy, Organisational Behavior, Tech Satire

Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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agentic-ai, AI Ethics, Artificial Intelligence, Autonomous Agents, cybersecurity, Digital Transformation, Future of Work, Tech Satire

Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Big Data, big data analytics, business intelligence, data management, data-strategy, hadoop, IT Strategy, Tech Satire

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

The Glorious Books of Martyn

11 Sunday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Big Data, book-reviews, data mesh, fiction, Literary Parody, Satire, Surrealism, Tech Satire

Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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2026 Tech Trends: The Rise of Hyper-Hype – 2026/01/08

10 Saturday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

agentic-ai, Artificial Intelligence, IT Consulting, Post-Quantum Cryptography, Robotics, Synthetic Data, Tech Satire, Tech Trends, Web3

On Your Head!

Martyn Rhisiart Jones

Madrid, Thursday 8th January 2026

Here are the next 7 big bandwagon topics that IT charlatans, grifters, LinkedIn thought leaders, and poser consultants will jump on, talk endlessly about, and pretend they’ve been experts in since 2012 (roughly ordered by how soon & how hard they’ll hit the hype cycle in 2026–2028):

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Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

Artificial Intelligence, Big Data, Corporate Jargon, data-strategy, Enterprise Architecture, IT Consulting, Satire, Tech Satire

Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Understanding Medallion Architecture: The Myth of Layers

20 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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data architecture, Data Contracts, data governance, Data Quality, data-engineering, data-lakehouse, Delta Lake, medallion-architecture, Tech Satire

Top Last 100 Articles Here <— Click

Martyn Rhisiart Jones

Aranjuez, 20th December 2023

The Medallion Architecture, or: How We Learned to Stop Thinking and Love the Bronze Table

Somewhere, right now, as you read this, a data engineer is renaming a table. Again. They’re calling it Bronze, because that’s what the priests say it must be called. Bronze. Not “raw”, not “stuff we barely understand”, not “this arrived at 3AM and no one knows why”. Bronze. They do it solemnly, reverently, like a monk copying out the Book of Leviticus but with YAML. And when they are done, they will feel a sense of calm, because order has been restored to the universe. Temporarily.

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The Seven Horsemen of the Techpocalypse

08 Monday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

Artificial Intelligence, Bubble Economy, Corporate Satire, Future Trends, quantum-computing, Tech Industry, Tech Satire, Venture Capital

Martyn Rhisiart Jones

Galicia, Spain. 7th December 2025.

A Late-2025 Update from the Edge of the Abyss

Darlings, it’s December 2025 and the party is now officially sweaty. The champagne has gone warm. Someone’s been sick in the ficus. The DJ is playing the same four AI remixes on loop. He is frantically checking the fire exits. Here is your updated field guide to the seven trends. These were going to “reshape humanity.” Now they are mostly reshaping venture capitalists’ therapy bills.

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