• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA WITH DIRECTION

GOOD STRATEGY

Tag Archives: Tech Satire

Adopt These Top 5 Business Trends for 2026 or Else

08 Monday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Artificial Intelligence, Bubble Economy, Corporate Satire, Future Trends, quantum-computing, Tech Industry, Tech Satire, Venture Capital

The Christmas Special Editorial Team

Madrid, 8th December 2025

Imagine the stage is almost completely dark. One spotlight, maybe two. Our favourite standup philosopher stands perfectly still for eight full seconds. He just breathes through his nose. It’s like a man who’s just found a half-eaten kebab in his coat pocket from 2009. Then, very slowly, he begins.

Thank you… thank you for coming… to our Good Strat and LinkedIn dog and pony show.

Continue reading →

Why Old-School Logic is Key for AI Reliability

06 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI Reliability, Artificial Intelligence, business strategy, data architecture, Enterprise Architecture, Formal Logic, information management, Strategic Planning, Tech Satire

Martyn Rhisiart Jones, Sir Afilonius Rex, Lile de Alba and our agentic intelligent actor, Selina Savant.

Spain, 6th December 2025.

The Logic Layer: Why Old-School Rules Are the New Guardrails for Generative AI

A hybrid renaissance is quietly rewriting the future of trustworthy artificial intelligence. The great folks here at Good Strat humbly champion this movement. In the fevered race to build ever-larger language models, a counterintuitive truth has begun to emerge from the labs. Surprisingly, sometimes the best way to make AI smarter is to shackle it with centuries-old logic. Modus ponens is that dusty Latin phrase from Aristotelian syllogism (“if P then Q; P, therefore Q”). It is enjoying an unexpected second act. It has become one of the most promising tools for keeping generative AI honest. It helps make AI coherent and, dare one say, responsible.

Continue reading →

STRAIGHT TALK: The Tech Industry Has Become a Vending Machine for Bullshit

04 Thursday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

ai-hype, Artificial Intelligence, Big Data Hype, business strategy, Corporate Jargon, Strategic Planning, Tech Industry, Tech Satire

The Tech Industry’s Illusion of Innovation

Martyn Rhisiart Jones

Oza-Cesuras, 4th December 2025

There’s a moment in every hype cycle when reality taps the industry on the shoulder and whispers, “This isn‘t working.“ And every time that moment arrives, tech responds with the grace of a cornered raccoon.

Continue reading →

STRAIGHT TALK: Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age

27 Monday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

ai-hype, Artificial Intelligence, Corporate Jargon, Generative AI, Tech Industry, Tech Satire, Thought Leadership, Venture Capital

Martyn Rhisiart Jones

27th October 2025

Galicia, Spain, European Union

Every age has its prophets. The Victorians had their mesmerists, the 1990s had their dot-com futurists, the 2000s had our wacky and dishonest Big Data clowns, and we — lucky us — have our AI influencers, the brave souls who can turn a prompt into a keynote, a hallucination into a business model, and a buzzword into a lifestyle.

Continue reading →

AI Will Make You Unstoppable

26 Sunday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

ai-hype, Artificial Intelligence, Corporate Jargon, Future of Work, Generative AI, personal-growth, Tech Satire, Thought Leadership

Barnice Mucko, Sir Afilonius Rex, Klammy Hans Sauerbraten.

“AI will make you unstoppable” voice — intentionally sycophantic and self-serious…


💫 How Generative AI Can Make You the Best Version of Yourself (Yes, Even There)

Continue reading →

Amazingly Attractive AI Obscenity

26 Sunday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

ai-hype, Artificial Intelligence, Corporate Jargon, Future of Work, Generative AI, Synthetic Media, Tech Industry, Tech Satire

By Barnice Blaar, Gretel Grumbleguts and Nifan Farc.

🚀 The Generative AI Revolution: The Future Is Unreal — Literally!

Every so often, a technology comes along that completely reshapes how we work, create, and imagine. Just a few years ago, “artificial intelligence” sounded like something out of a sci-fi movie. Today, Generative AI isn’t just a buzzword — it’s the most transformative force of our time.

Continue reading →

The Awkward Squad: Questioning Conventional Wisdom

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Corporate Jargon, Critical Thinking, data architecture, Enterprise Strategy, information management, Tech Industry, Tech Satire, Thought Leadership

Full-Private Number-One in the Awkward Squad of the rank and file of life was Sloppy, and yet had his glimmering notions of standing true to the Colours.

Charles Dickens, Our Mutual Friend

I am a sceptic, part of the awkward squad of troublemakers.

  • The awkward squad consists of people who ask questions and who won’t stop asking until they arrive at the crux of the matter.
  • The awkward squad won’t take bullshit for an answer.
  • The awkward squad are unquestioningly not pre-programmed to follow specific paths.
  • The awkward squad will speak truth to power.
  • The awkward squad will question everything.

Such as, “What the hell is that all about?”

Continue reading →

Debunking Common Myths About Data

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Artificial Intelligence, Big Data Hype, Corporate Strategy, data analytics, data architecture, data science, information management, Tech Satire

Martyn Richard Jones, Galicia, 14th May 2025.

I’m feeling generous, so I would like to introduce you to my top eight list of foolish things that people say about data.

I think that data does have a role to play in some businesses. I also believe that some of the basic distributed file store and text search technologies used in data can be usefully employed, in non-traditional indexing, counting and correlation. However, there is an awful lot of nonsense said and written about data.

So, onwards and upwards.

Continue reading →

Lassie Does Data

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Artificial Intelligence, Big Data Hype, Corporate Satire, data analytics, data architecture, Data Science Satire, information management, Tech Satire

Martyn Richard Jones, Galicia, 14th May 2025.

https://www.amazon.es/Celtic-Domination-significant-influencers-English-ebook/dp/B0FBT7DFNL

Lassie Does Data

Remember that old story about Lassie, the Yorkshire collie dog?

And, how Lassie would run across the Scottish highlands, lowlands and Yorkshire moors.

Aww, wasn’t she so cute?

Continue reading →

Curious AI Quotes

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Artificial Intelligence, Big Data Hype, Corporate Satire, data analytics, data architecture, Data Science Satire, information management, Tech Satire

Curious AI Quotes

Martyn Richard Jones, Galicia, 14 May 2025

Amid artificial intelligence’s clamour, the discourse ranges from the delightfully absurd to the soberingly wise. Here are some of the most outlandish and refreshingly grounded reflections on AI from voices across the spectrum.

Continue reading →

Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Monday Oct 2014

Posted by Martyn Rhisiart Jones in Big Data, Executive, Knowledge

≈ Leave a comment

Tags

Big Data, Big Data Hype, Business Books, Corporate Jargon, data analytics, Satire, Strategy, Survivorship Bias, Tech Satire

Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

Continue reading →

Data Disasters: Lessons from Widget and Wodget’s Failures – Remaster 2026

23 Tuesday Sep 2014

Posted by Martyn Rhisiart Jones in Extract

≈ 1 Comment

Tags

Business-IT Alignment, data governance, Data Warehouse, Enterprise Architecture, IT Failures, IT Strategy, project management, requirements-gathering, Tech Satire

It’s 9:45 on a cold and wintry Monday morning; crowds of people are huddled around the water fountains as gossip spreads throughout the building like wildfire. There has been a multiple data pile up in the Widget and Wodget data centre, there are a few casualties but no reported fatalities. No one knows what quite is going on, as shadowy rumour hints at flying pigs, rebellious ducks and rolling heads.

It was to be a big day for Widget and Wodget, “your neighbourhood’s favourite Prime Brokers”, it was billed as the Senior Mega Monday to end all Mega Mondays. A mega coup for the hallowed financial institution of W&W; today would be the day that would herald in the culmination of two major IPOs and one multi-billion global M&A deal signed off, as well as the launch of a raft of CDOs.

Continue reading →

Why IT Must Speak the Language of Business – Remaster 2026

21 Sunday Sep 2014

Posted by Martyn Rhisiart Jones in Business Intelligence, Data Warehouse, Extract

≈ Leave a comment

Tags

business intelligence, Business-IT Alignment, data architecture, data governance, Data Warehouse, Enterprise Data Warehouse, IT Strategy, requirements-gathering, Tech Satire

Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act! Data Warehousing and Strategy by Martyn Jones, Chief Strategist at Cambriano Energy.

For more than 34 years I have been trying to convince IT organisations that it is not in their best interests to play Santa Claus, especially when it comes to strategy and data management.

Peace. Tranquility. Mastery.
Peace. Tranquility. Mastery.

I have tried – again and again, to make people pay attention to this advice, because I think that acting upon this take-away in an intelligent manner is absolutely central for the success of IT, for the benefit of business, and ultimately for the effective realization of Information Management; whether that is Data Warehousing, Business Intelligence, Data Integration, Decision Support, Data Analytics, Big Data or MDM.

Continue reading →

Understanding Building Scientific Value: A Homeowner’s Guide

14 Sunday Sep 2014

Posted by Martyn Rhisiart Jones in Snippet

≈ Leave a comment

Tags

Corporate Jargon, Enterprise Architecture, IT Consulting, IT Failures, IT Governance, IT Strategy, Satire, Tech Satire

Twenty years ago, you wanted a new bathroom, so you hired a building contractor to come in and build a bathroom of your own design.

Continue reading →

Newer posts →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • Automatic identification and data capture (AIDC)
  • The Evolution of Data Warehousing: Principles for 2026
  • Big Data, a promised land where the Big Bucks grow
  • Big Data Forever - Turning the Crap Into the Credible
  • Analysis of variance
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Twelve Women Discuss Their Ultimate Female Heroes
  • Data Supply Framework 3.0 – ETL Patterns
  • CEO BRIEFING: The Truth Behind AI Hype in 2026 - 2026/01/22
  • The Top 7 Vapourware Hallucinations For Next Year

Recent Comments

Unlock Business Valu… on Building the Data Logistics Hu…
Unlock Business Valu… on DATA WORLD: Big Data With Bigg…
Unlock Business Valu… on Revealing Hidden Wealth throug…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Strategic Data Warehousing: A Smart Approach – REMASTER 2026
  • NATIONAL RECONSTRUCTION: THE GOSPEL ACCORDING TO THE SANHEDRINS OF THE CONTRACTOR
  • RECONSTRUCCIÓN NACIONAL DEL PARTIDO PATO, NO PATÓ
  • LA RECONSTRUCCIÓN NACIONAL DE LA RE-POSTURA
  • Censoring Mister Jones
  • The Top 7 Vapourware Hallucinations For Next Year
  • Tokenmaxxing for Jesus

The Stats

  • 131,370 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Strategic Data Warehousing: A Smart Approach – REMASTER 2026

Create a website or blog at WordPress.com

Loading Comments...