• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Category Archives: Best principles

What triggers a review of organisational strategy? An example – Remastered for 2026

08 Wed Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Business Intelligence, Strategy, tactics

≈ Leave a comment

Tags

Behavioural Economics, marketforces, operationalwareness, reactionary, straegicfit, Strategy


The way it is, and all that jazz

What triggers a review of organisational strategy?

Well, typically organisations usually shy away from major strategy reviews when things are just ticking over quite nicely. The old axiom of “if it isn’t broke don’t fix it”, has a lot of power of persuasion, even in cases where the logical and coherent thing to do would be to continually review strategy.

Continue reading →

Don’t fight the Bull, Isolate it – Deliberately avoiding the evident – Remastered for 2026

07 Tue Oct 2014

Posted by Martyn Jones in Banking, Best principles, Business Intelligence, Data Warehouse, Executive, Management, Methodology

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, business intelligence, Business Management, Demagogism, Dogma


Martyn Richard Jones

Remastered for 2026

Much of my consulting work is done in the Financial Industry.

I was there when the crisis was prepared, when it was baked and when it was brought out of the oven.

There are many theories about what went wrong.

Most of them are misleading, misinformed or simply crap.

Mainly to protect the guilty.

Continue reading →

Mugged in Data Hell – Summary – На Бо́га наде́йся, а сам не плоша́й

07 Tue Oct 2014

Posted by Martyn Jones in Architecture, Best principles, Business Intelligence, Data Warehouse, Dogma, Knowledge, Offshoring, Outsourcing, Peeves, Risk, Strategy

≈ 10 Comments

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Data Warehouse, Demagogism, Dogma, Financial, IT Strategy, Offshoring, Organisational Autism, Outsourcing, Requirements management, Risk


Martyn Richard Jones

I wrote a piece titled “Mugged in Data Hell.”

INTRO

It told the story of a CIO who was hoodwinked, cajoled, bullied, bribed and patronised into doing the wrong things, continuously.

As my mate Bill said, “It packs big punches, and doesn’t hold back with the shit-kicking truth”.

Continue reading →

Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Mon Oct 2014

Posted by Martyn Jones in Best principles, Big Data, Creativity, Executive, Knowledge, Management

≈ Leave a comment

Tags

Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy


Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

Continue reading →

Creativity and Corporate IT: Plumbers not Artists – Remaster 2026

06 Mon Oct 2014

Posted by Martyn Jones in Architecture, Best principles, Creativity, Data Warehouse, Dogma, Excellence, Management, Offshoring, Outsourcing, Strategy

≈ 2 Comments

Tags

Behavioural Economics, business strategy, Creativity, IT Strategy, Organisational Autism, Strategy


Martyn Richard Jones

Remastered for 2026

Like many people around the world, I have certain expectations.

When I want some artwork done for a sales campaign, yes, I expect the people that I commission to show a lot of creativity.

When I want to read a novel, go to the theatre or simply chill out watching a movie, yes, I do expect some degree of creativity.

Continue reading →

Creativity – Three Stories – Remastered for 2026

05 Sun Oct 2014

Posted by Martyn Jones in Best principles, Creativity, Dogma, Knowledge, Management

≈ Leave a comment

Tags

Behavioural Economics, Business, Business Enablement, Creativity, Dogma, Strategy


Martyn Richard Jones

Remastered for 2026

Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.

Continue reading →

Aligning Data Warehousing with Corporate Vision – Remaster 2026

04 Sat Oct 2014

Posted by Martyn Jones in Best principles, Excellence, Knowledge, Process

≈ Leave a comment

Tags

Behavioural Economics, Business Enablement, business intelligence, Business Management, business strategy, corporate assets, IT Strategy


Martyn Richard Jones

Remaster 2026 – Galicia, Spain

Data Warehousing and Business Intelligence professionals need to think about how their vision will align with and support the corporate vision. Still, they also need to consider how the Data Warehouse vision aligns with addressing the challenges to the vision of the organisation, as well as taking into account the challenges to the vision of the Data Warehousing team, and also, challenges with any conceptual and informational structuring of the corporate vision, forces/challenges and strategy.

Continue reading →

Myths of Strategy and Data Warehousing – Remaster 2026

04 Sat Oct 2014

Posted by Martyn Jones in awareness, behaviour, Best principles, Knowledge

≈ Leave a comment

Tags

Behavioural Economics, business intelligence, business strategy, enterprise data warehousing


By Martyn Richard Jones

Some people claim that strategy is primarily about building advantage[1]. My view is that this is not strictly accurate. Strategy is about overcoming significant challenges and achieving significant objectives; it is not intrinsically about building advantage, as if business operated in a perfectly symmetrical universe where commercial life played itself out as some perfect tinsel town idea of what business should be and what success should look like.

Continue reading →

Essential Principles for Effective Data Warehousing

03 Fri Oct 2014

Posted by Martyn Jones in Best principles, Business Intelligence, Masterclass, Peeves

≈ Leave a comment

Tags

Behavioural Economics, BI, Big Data, business intelligence, Business Management, business strategy, Demagogism, Dogma, enterprise data warehousing, Information and Technology, Offshoring, Organisational Autism


Written by Martyn Richard Jones

These are my principles for successful Data Warehousing and Business Intelligence. If you don’t like them, I have others. Musings on being led by the nose by experienced practitioners of charlatanry, deception and obfuscation.

Continue reading →

Mugged in Data Hell – Perils of embracing the Faustian Side of IT – Part 2 – 2026

02 Thu Oct 2014

Posted by Martyn Jones in Best principles, Business Intelligence, Data Warehouse, Knowledge

≈ 3 Comments

Tags

Behavioural Economics, business intelligence, Business Management, corporate assets, data integration, Demagogism, Dogma, information management, Offshoring, Outsourcing, Requirements management, Strategy, traditional assets


Written by Martyn Richard Jones

Continued from Part 1: Crème Continues…

Part 1 can be found here -> Part 1

“We had recently acquired a media news and entertainments business – Media Macaroni International, and we were planning on integrating their general ledger into the corporate IT landscape. One morning I received a call from the CIO of the newly acquired company, inviting me to their site for a meet and greet event.”

“So I moseyed on down to Tinsel Town and got a briefing from not only the CIO, but the full board of directors of Media Macaroni.”

“To cut a long story short, they basically put me on the spot. Either I integrated the entire Data Warehousing across the corporate in 9 months, or we would have serious problems of convergence. The message couldn’t have been clearer. Either I got my act together and made this acquisition work, or what looked like a humongous hot potato could be burning my mouth anytime soon.”

“I told the directors there and then that the mission was going to be incredibly difficult to fulfil. However, the mood changed.”

“Their CIO looks across the table and tells me that he can help me out of the hole. You see, we have employed a service company that does most of our IT work for us, and according to us at Media Macaroni they are the bee’s knees.”

“So ‘who are these guys’, I ask. Back comes the ominous response: The Taffia Connection”

“So, back home, I call all of my business managers together to discuss the next steps, and despite the misgivings of most of my department heads, and indeed my gut instincts, I become convinced that we should give The Taffia Connection a chance to tell us what they can do for us”.

“So, to cut a long story short, I bring in The Taffia, they give me a dog and pony show on what they can do for us… full data integration, enterprise application integration, enterprise data warehousing, business intelligence, MDM, CRM, Data Quality, Total Quality, IT Business Alignment up the wazoo, and I find the message so compelling that we initiate contractual discussions with The Taffia Connection”.

“As a result, and against all the best advice of my own best staff, I decide to outsource a large chunk of the integration, CRM, EAI, EDW and BI work to The Taffia Connection, work which I am assured will be carried out very cost-effectively by the offshore sister company Bogartsys (whose unofficial slogan at the time was ‘powered by gerbils, motivated by greed’) To be honest, I thought it was great; hell, my board thought it was great. You have to understand the mood of the times. It was all crazy. We were all crazy”.

“Then over the following two years I lost all my friends, my staff who once worshipped the ground I walked on, loathed me, my cat Lucky died of loneliness and depression, my family refused to talk to me, and every now and then a stray dog would pee on the alloy rims of my two year old beamer”.

Part 3 can be found here -> Part 3

Many thanks for reading.


File under: Good Strat, Good Strategy, Martyn Richard Jones, Martyn Jones, Cambriano Energy, Iniciativa Consulting, Iniciativa para Data Warehouse, Tiki Taka Pro

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 644 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: Debunking the Myth: Zionism vs Judaism Explained
  • Adaptive Control
  • A Brief History of Data Warehousing - 2026/01/07
  • X Is Dying In Europe: Here's Why
  • Understanding Minimum Viable Products in Data Warehousing
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • IT'S POLITICS: The Madness of Brexit

Recent Comments

Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
#writing's avatar#writing on LE COIN DES ARNAQUEURS : L’imp…
#tech's avatar#tech on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype? Apr 23, 2026
  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026
  • DATA WORLD: Data Architecture Lessons from Easter Apr 5, 2026
  • EM FOCO: Quem é Martyn Rhisiart Jones? Apr 5, 2026
  • OFF THE MEDIA HOWLING WALL: Danny Dannon’s Hasbara Bollox Parade – Sunday 2026/03/05 Apr 4, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 122,827 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • CONSIDER THIS: LinkedIn – 2026/04/09
  • Coco, el perro que superó a Wall Street
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks
  • DATA WORLD: Data Architecture Lessons from Easter

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • About
  • IT'S POLITICS: Debunking the Myth: Zionism vs Judaism Explained
  • Adaptive Control
  • A Brief History of Data Warehousing - 2026/01/07
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • X Is Dying In Europe: Here's Why
  • Understanding Minimum Viable Products in Data Warehousing

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 142 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...