To the experienced observer, Big Data propaganda may well appear to be a disorganised surfeit of half-truths, sleights of hand and boloney. Indeed, the once famously alliterative characterisation of Big Data as defined by volumes, variety and velocity, seems now more appropriately applied to the quantity, invariability and quality of the incessant self-aggrandising hype, hokum and Hadoop being astro-turfed by every dog and his guru. Indeed, the very fact that such an inevitable mega-trend needs so much hype, disingenuousness and spin to support its passage to universal applicability, is a massive contradiction, a disservice to professionals, and an artless deception worthy of our criticism and condemnation. Continue reading →