Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.

Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.

Pip: Coherence over chaos, basically. Let’s start with the bonfire.