Martyn Richard Jones

This is the first in a series of short commentaries on the burgeoning, babbling and bludgeoning world of Big Data applications, real or fictitious, tangible or unsubstantiated, original or plagiarised.

The idea is to pick up on viral truths, half-truths and downright fibs, and then take a look under the bonnet. Frequently by simply questioning assertions, assumptions and motivations, and leaving it up to the reader to take it further, if they so wish.

So, here is the first piece entitled Big Data, Mom and Apple Pie. Continue reading →