Angelica Bush, Madrid, Monday 16th March 2026

The Architecture of Insight: A Masterclass in the Corporate Built Environment

In the grand, sweeping narrative of global commerce, we have long obsessed over the movement of capital and the flux of labour. Yet, we have been curiously blind to the very stage upon which this drama unfolds: the corporate estate. In his magisterial new work, Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, Martyn Jones, a “whisperer of unruly data” with a pedigree that reads like a Cold War thriller, seeks to rectify this oversight.

Francesca Fraser, Sunday Madrid 15th March 2026

Review: Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, by Martyn Jones

In the quiet corners of corporate life, far from the glamour of mergers, the drama of markets, or the mythology of founders, lies a function that quietly consumes billions: corporate real estate. Offices, campuses, warehouses, data centres, and laboratories. They are the stage sets on which modern organisations perform. Yet the management of this built world has often been treated as a back-office craft rather than a strategic discipline.

Gemma Esmerelda Jones, Sunday Madrid 15th March 2026

Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate

In an era where corporate real estate management (CREM) is no longer a mere back-office function but a strategic lever for sustainability, efficiency and value creation, Martyn Jones’s Building Insight arrives as a timely manifesto. Drawing on decades of experience advising blue-chip firms from Adidas to Xerox, Jones, a Welshman based in Spain with a flair for data architecture, argues that CREM’s future lies in harnessing data, information and advanced analytics. This is not a dry textbook on property spreadsheets; rather, it is a thoughtful exploration of how insight can transform bricks-and-mortar decisions into competitive advantages. At a compact yet comprehensive length, the book bridges the gap between CREM practitioners and the broader C-suite, echoing the analytical rigour of industry journals while infusing a personal, almost anthropological lens on the field.