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Tag Archives: The Fallacy of Asking the Business for All Its Data

Strategic Data Warehousing: A Smart Approach – REMASTER 2026

13 Friday Nov 2026

Posted by Martyn Rhisiart Jones in Data Warehouse, Data Warehousing, Extract, Masterclass

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Tags

Avoiding Scope Creep, business intelligence, Business Requirements, Business-IT Alignment, data architecture, data governance, Data Warehousing Strategy, Data-Driven Decision Making, enterprise data warehousing, Enterprise Information Management, Requirements management, Stakeholder Engagement, Strategic Data Prioritisation, Strategic Planning, The Fallacy of Asking the Business for All Its Data

HERE WE ARE!

Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act! Data Warehousing and Strategy by Martyn Jones 

It’s a fantastically chic restaurant. It’s one of the best, if not the best in town. It’s Catalan or Basque, for sure. A group of twelve people sit at a round table. Silver service, starched white linen, spotless polished lead crystal glass, the works. There is even a minimalist arrangement of seasonal flowers. The owner of the exquisite restaurant walks across to the table, accompanied by one of her impeccably uniformed staff, who holds a notepad and pen in readiness; “Good afternoon, and, what would our esteemed ladies and gentlemen like today?” she asks.

Confused? If you haven’t seen this before then you should be. So just read on fellow traveller.

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