Tags
Business Alignment, business strategy, Competitive Advantage, Corporate Strategy, leadership, Strategic Management, Strategic Planning, strategic thinking, Strategy Development, Strategy Is Not a Buzzword
Martyn Richard Jones, son of Melbourne Jones and Mary Elizabeth Jones
A strategy is a long term plan of action designed to achieve a particular and significant goal.
As the text books state, the term strategy derives from the Greek word “στρατηγία” (translated into Latin as “strategĭa”), meaning “the art of directing military operations” or in business terms: “the set of actions planned in advance, and used to align the resources and potential of a company to achieve its goals and objectives”.