Pip: Good strategy, they say, means knowing when the pitch is real and when it’s a brochure with ambitions. Martyn Jones has been stress-testing that distinction — and today we’re looking at what happens when data architecture meets vendor enthusiasm.

Mara: This episode covers one substantial territory: data lakehouses — the claim, the reality, and the gap between them that organisations are quietly discovering in production.

Pip: Let’s get into it.