Tag: Ask Martyn

Ask Martyn and questions you may have that are related to Organisational Strategy and Information Architecture and Management.

  • IT’S POLITICS: The Dahiyeh Dividend: Inside the Desperate, High-Octane Grift of 2026 Hasbara

    IT’S POLITICS: The Dahiyeh Dividend: Inside the Desperate, High-Octane Grift of 2026 Hasbara

    New York, Monday 4th May 2026

    Listen, you have to admire the sheer, unadulterated gall of it. We are currently witnessing a masterclass in what I like to call “Moral Liquidity Arbitrage.” The Hasbara machine hasn’t just been ratcheted up; it’s been fitted with a nitro-boosted, AI-driven engine and launched into a brick wall of reality at two hundred miles an hour.

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  • CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

    CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

    Madrid, Sunday 2nd May 2026

    Listen, before we start, let’s just take a moment to look at the word “Futurist.” What is a “Futurist”? In the old days, a futurist was a mentalist in a silver jumpsuit who thought we’d all be eating pill-form roast dinners while commuting to a moon colony via jetpack. Now, it’s just a title for a man in a sharp suit who’s managed to monetise the act of stating the fucking obvious with the hollow conviction of a cult leader selling “ascension” for forty quid a month.

    And here he is. Banal Merde. A man who looks like he was synthesized in a lab from the DNA of a LinkedIn “Top Voice” and a wet cardboard box.

    His latest piece of career-advice-slop, “The New AI Career Divide,” is the kind of breathless, sycophantic corporate fan-fiction that makes you want to go and live in a cave and communicate only through the medium of throwing stones at consultants.

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  • SOCIAL MEDIA: Prometheus Unhinged – Social Media Is Amoral, Depraved and Degenerate

    SOCIAL MEDIA: Prometheus Unhinged – Social Media Is Amoral, Depraved and Degenerate

    Prometheus Unhinged

    Madrid Wednesday 25th February 2026

    Martyn Jones: Welcome to this week’s In The Frame, brought to you by the BBC, TVG, ETB, RTVE, NRD, CNN, S4C, FT Weekend and RTE.

    This week’s panel consists of Annie Tusk, senior correspondent at The Guardian, Sir Afilonius Rex, Jilly Penn, columnist of the Financial Times, Martyn Jones of Goodstrat, the highly respected Alice Sauzgatillo of Spain’s RTVE, the veteran great, King Larry, and Juliette Brioche of LeCanard Enchainé.

    Our theme for today is centred on the promise and realities of social media, including LinkedIn, X, Facebook, Truth Social, BlueSky, and many more.

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  • CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

    CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

    These are five common goodstrat laws that everyone should be aware of.

    “Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

    Believes most corporate decks deserve the bin and most buzzwords deserve worse.

    Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

    Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Navigating Democracy: Lessons from Tony Benn’s Perspective

    Navigating Democracy: Lessons from Tony Benn’s Perspective

    My sister was part of a group that offered support to the striking miners of Wales, Scotland and England.

    They organised a public fundraiser and invited the politician Tony Benn to speak.

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  • How Agentic AI Is Reshaping Work and Life Balance

    How Agentic AI Is Reshaping Work and Life Balance

    Agentic AI – The 007 of Computer Bonding

    Introduction

    Agentic AI refers to advanced AI agents. They are capable of independently chasing ambitious, open-ended objectives. These agents break tasks into steps and reason iteratively. They wield tools and persist through obstacles with minimal human guidance. In summary: think of a less obedient tucan. Imagine a more relentlessly competent understudy. This AI can orchestrate your travel, chase invoices, or conduct desk research. It does all this while you’re on the Amalfi Coast with an Aperol spritz. The phrase du jour in Palo Alto marks a shift. Assistants move from being responsive to becoming genuinely proactive. Your to-do list may soon sort itself out as if by magic.

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  • Films That We Have Loved

    Films That We Have Loved

    Martyn Richard Jones, Spain 8th July 2025

    We frequently reveal a little of ourselves when we disclose the things we detest and love. Especially little things that delight, fascinate, and entertain us. Here are ten films that I have taken as my own. Of course, the choice is highly arbitrary, and I love many more movies. I am using these devices. They help me reconstruct the foundations of my life. This was before my journey to Galicia. They also support my current life in Bandoxa. They are films, but they also form a small part of my identity.

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  • The data warehouse is the repository for the post-transactional data

    The data warehouse is the repository for the post-transactional data

    The data warehouse is the repository for the post-transactional data

    Martyn Richard Jones

    Saintes, 20th March 2023

    Narrator: As much as I love the work of some celebrated buffoons, fools and jesters with imagination, there are some areas that they should not be allowed to invade without adequate supervision being in place.

    Dud: Pete,why do people talk such complete and utter unsubstantiated poll tax?

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  • IT’S POLITICS: Brexit and the Will of the Woolly

    IT’S POLITICS: Brexit and the Will of the Woolly

    Picture6Martyn Richard Jones

    Madrid, Friday 21st December 2018

    It feels like Brexit is in the lap of the gods. But, I hope that eventually (and that’s very soon) it will be dragged kicking and screaming to an almost certain fate. Meanwhile, as it faces the dying of its light it continues to bring out the best and the worst in our politicians at Westminster, those who work in the media and those with strong views. (more…)