Martyn Rhisiart Jones
Bonn, Germany, 2014
Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.
(more…)
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
(more…)
Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026
The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.
The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.
According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”
(more…)
Martyn Rhisiart Jones
Madrid, Wednesday 21 January 2026
In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.
(more…)
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.
(more…)
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.
(more…)
Top Last 100 Articles Here <— Click
Martyn Rhisiart Jones
Bandoxa, 17th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
Let’s cut through the noise.
You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.
Sir Afilonius Rex and Martyn Rhisiart Jones
Read my absolutely fabulous books: http://www.goodstrat.com/books
Paris, Thursday 15th January 2026
Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.
(more…)
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)
Martyn Rhisiart Jones
Bandoxa, Tuesday 13th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.
(more…)