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GOOD STRATEGY REBELLION

GOOD STRATEGY REBELLION

Category Archives: Inform, educate and entertain.

A general blog post category.

HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

10 Sunday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones and Alexei Steel

Madrid and London, 10th May 2026

Elderly man in regal robes seated on a throne surrounded by holographic AI data displays and server racks
A futuristic king-like figure commands an advanced AI system named Polymatch AI in a high-tech data center.

Alright, citizens! Gather ’round, because I’ve been standing in the queue at the local organic laundromat in Tufnell Park, and I’ve had an epiphany. I was looking at a discarded copy of The Posh Spreadsheet Quarterly, and there he was. The man, the myth, the human megaphone for corporate mediocrity: Bernie Bumper-Book.

Now, for those of you who haven’t had the “pleasure,” Bernie Bumper-Book is what we call a “Futurist.” Which is a job title that roughly translates to: “I get paid fifty grand a day to tell CEOs that water is wet, but I call it ‘Liquid Synergy H2O 2.0’.” He’s written more books than I’ve had hot dinners, and I’ve had a lot of hot dinners, mostly involving veggie sausages and a deep sense of existential dread.

Bernie is the king of the Grand Delusion. He’s the man who looks at a toaster and sees a “Disruptive Breakfast Interface.” But if you look back at his track record, his “prophecies” have about the same hit rate as a blindfolded donkey playing darts in a hurricane.

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HOW NOT TO: The Dawn of the Digital Parasite

10 Sunday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones

Madrid, Sunday 10th May 2026

Group of people networking and interacting at the Future Tech Gala with technology displays in the background
Guests engage in conversations and technology demos at the Future Tech Gala in a grand ballroom.

The Dawn of the Digital Parasite: Why Your Business Needs a Hallucinatory ‘Partner’ to Finish the Job of Bankrupting You

By Barnum Blather, Chief Thought-Evacuator at Blather & Grift Global

We live in an era of “innovation,” a word that here means “finding new and creative ways to charge legacy brands $50,000 for a PDF that was written by a sociopathic algorithm.” But today, we aren’t just talking about chatbots that tell your customers to eat rocks. No, we are entering the glorious, high-stakes age of Agentic AI, the “Design Partner” you never asked for, but will definitely be sued because of.

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HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

09 Saturday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones

Madrid, 9th May 2026

The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

By Barnaby Bluster Intergalactic Futurist, Alpha-Thought-Leader, and Man Who Once Met a Robot in a Dream.

There are moments in history that define the very fabric of how we pretend to work. I recently had the distinct, high-margin privilege of sitting down with Reed Hollowman, a man whose bank account is so large it has its own gravitational pull and whose optimism is so “strategic” it has been known to ignore the laws of thermodynamics.

Reed, a founding father of the Linky-Dink empire and a partner at Silver-Latch Ventures, isn’t just looking at the future of AI. He is manifesting it into a series of highly lucrative slide decks. According to Reed, we are no longer in the “Testing Things to See if They Actually Work” phase. We have entered the era of the AI Ascendancy, where the only thing standing between you and total global dominance is your annoying insistence on employing actual human beings.

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HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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EXPLAIN THIS: The Great Digital Lobotomy

08 Friday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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The Great Digital Lobotomy: Why Your Sentient Spreadsheet Still Can’t Make a Decent Cup of Tea

By Barnaby Blather (Chief Visionary Officer at The Institute for Stating the Bleeding Obvious)

Conference room with large glass table, black leather chairs, notebooks, and water glasses overlooking city skyscrapers
A sleek, modern conference room set up for a business meeting with panoramic city skyline views.

In the ever-churning septic tank of Silicon Valley buzzwords, “Agentic AI” is the latest floating turd we’re all being asked to admire. Our resident “thought leader,” the perpetually breathless Barnaby Blather, has emerged from his mahogany-lined echo chamber to grace us with his latest revelation: “The Biggest Barriers Blocking Agentic AI Adoption.”

It’s a masterclass in the kind of vapid, corporate-flavored “insight” that makes one long for the sweet release of a total solar flare. Here is a translation for those of us who haven’t yet replaced our frontal lobes with ChatGPT plugins.

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EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

06 Wednesday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

THE SEMIOTICS OF THE ABYSS: WHY EVERY CHIEF EXTRACTION OFFICER NEEDS A BRAINVACUUM™ PROTOCOL

“The most expensive sequence of vowels I have ever been forced to endure.” – Kenny Meh


By Barnaby Squelch-Toad (Founding Partner at ShiteLogic™)

(Imagine, if you will, a man standing on a stage. He is wearing a suit that costs more than your house, but it’s tailored to make him look like a trendy geography teacher who’s just had a nervous breakdown in a Muji. He is pacing. He is doing that thing with his hands, the “invisible accordion”, that all these “thought leaders” do. This is the prose equivalent of that man.)

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HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

06 Wednesday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)

By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)


THE LIVERPOOL SCREAM (In the style of ‘The Fat Scouser’)

Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.

And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!

He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”

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STRAIGHT TALK: Is Martyn Rhisiart Jones Antisemitic?

05 Tuesday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

gaza, israel, palestine, Politics, zionism

The Good Strat Board of Governance

El Jueves y la Puta Mili
El Jueves y la Puta Mili

There is no public record or evidence to suggest that Martyn Rhisiart Jones is antisemitic. In fact, his writings often explicitly condemn antisemitic tropes. However, he is a highly polarizing figure who frequently engages in fierce political debate, particularly regarding the Israeli-Palestinian conflict, which is likely where the question stems from.

As a data architect and the self-appointed “Data Shouterer-in-Chief” at Good Strategy, Jones is known for a “no-holds-barred” writing style that he applies equally to technology hype and global politics. Here is a breakdown of the context surrounding his views:

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CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, chatgpt, fiction, life, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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IT’S POLITICS: The Dahiyeh Dividend: Inside the Desperate, High-Octane Grift of 2026 Hasbara

04 Monday May 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Sir Afilonius Rex and the Good Strat Skunkworks Team

New York, Monday 4th May 2026

When your military strategy is a war crime, and your diplomatic capital is sub-zero, you don’t change course; you simply flood the digital commons with enough AI-generated slurry to drown the scream of reality. From the “Gaza Model” to the rebranding of mass murder as “target-rich urban rejuvenation,” we examine the masterclass in moral arbitrage currently being shat into your feed by the world’s most expensive, sweaty, and terrified propaganda machine.

Listen, you have to admire the sheer, unadulterated gall of it. We are currently witnessing a masterclass in what I like to call “Moral Liquidity Arbitrage.” The Hasbara machine hasn’t just been ratcheted up; it’s been fitted with a nitro-boosted, AI-driven engine and launched into a brick wall of reality at two hundred miles an hour.

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