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Category Archives: Inform, educate and entertain.

A general blog post category.

Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch

16 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, 17th May 2026

Female singer performing passionately on stage with a microphone under spotlight
Eine Sängerin liefert unter einem Scheinwerfer auf der Bühne ein gefühlvolles Solo ab.

More WordPress Third-Party Service BS: Our service provider OpenAI (“Just Another Boring, Desperate AI Startup“) could not process your prompt due to a moderation system. Please try to rephrase it, changing potentially problematic words and try again.

According to the shiny-suited ‘thought leaders’ currently infesting LinkedIn, artificial intelligence is now a fully-fledged scientist, and laboratories can drive themselves. But before we hand over the agonising, beautiful poetry of human discovery to a predictive text engine, perhaps we should ask why we’re letting middle-management buzzword merchants sell us the tickets to our own obsolescence.


Right! Listen! I was looking at LinkedIn the other day. Why do we do it? Why do we subject ourselves to LinkedIn? It’s a website designed specifically to make you feel like you’ve died, but instead of burning in a majestic, fiery hell, you’re trapped in an eternal, beige purgatory of middle-management synergy meetings. It’s a digital holding pen where sociopaths with MBA degrees and aggressively white teeth congratulate each other on waking up at 4 AM to drink lukewarm lemon water, take an ice bath, and “crush their Q3 paradigms.”

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DATA CRISIS: Lessons from San Isidro’s Wisdom

15 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Lessons from San Isidro's Wisdom, Stories, Wales

Martyn Rhisiart Jones

Madrid, 15th May 2026

Introduction by Sir Afilonius Rex

Night city skyline with colorful digital data streams swirling above buildings
A futuristic cityscape illuminated by vibrant digital data streams swirling above the skyline at night.

In my four decades navigating the labyrinthine corridors of global diplomacy and corporate grand strategy, from brokering late-night resource treaties in Geneva to architecting the predictive analytics frameworks for the Ministry of Defence, I have encountered every conceivable breed of intellectual vanity. I have sat in oak-paneled rooms with men who believed they could conquer the world with a pivot table, and I have endured the endless, droning presentations of modern techno-philosophers who mistake a vast accumulation of digital sludge for actual wisdom.

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HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs

12 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones and Sir Alexei Lovering 

Madrid, Tuesday 12th May 2026

Vintage balance scale on wooden table in dimly lit empty courtroom
A vintage balance scale is spotlighted on a wooden table in an empty courtroom.

Right, listen to me, you pathetic, scrambling little cogs in the late-stage capitalist machine! Gather round the glowing rectangles of your impending doom and let us vigorously dissect the latest steaming pile of verbal effluent from the High Priest of the Empty Platitude, the undisputed heavyweight champion of the corporate grift: Barnaby Swill.

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HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, how oxford saved the celtic notion of domination, my middle name is rhisiart, riding the celtic wave, Stories, the epicentre of celtic glamour, the greatest story ever told, the wild literary world of martyn jones, Wales, wales teaches israel a lesson

Martyn Rhisiart Jones and Alexei Steel

Madrid and London, 10th May 2026

Elderly man in regal robes seated on a throne surrounded by holographic AI data displays and server racks
A futuristic king-like figure commands an advanced AI system named Polymatch AI in a high-tech data center.

Alright, citizens! Gather ’round, because I’ve been standing in the queue at the local organic laundromat in Tufnell Park, and I’ve had an epiphany. I was looking at a discarded copy of The Posh Spreadsheet Quarterly, and there he was. The man, the myth, the human megaphone for corporate mediocrity: Bernie Bumper-Book.

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HOW NOT TO: The Dawn of the Digital Parasite

10 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, Sunday 10th May 2026

Group of people networking and interacting at the Future Tech Gala with technology displays in the background
Guests engage in conversations and technology demos at the Future Tech Gala in a grand ballroom.

The Dawn of the Digital Parasite: Why Your Business Needs a Hallucinatory ‘Partner’ to Finish the Job of Bankrupting You

By Barnum Blather, Chief Thought-Evacuator at Blather & Grift Global

We live in an era of “innovation,” a word that here means “finding new and creative ways to charge legacy brands $50,000 for a PDF that was written by a sociopathic algorithm.” But today, we aren’t just talking about chatbots that tell your customers to eat rocks. No, we are entering the glorious, high-stakes age of Agentic AI, the “Design Partner” you never asked for, but will definitely be sued because of.

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HOW NOT TO: The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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anthropology, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, Stories, Wales

Martyn Rhisiart Jones

Madrid, 9th May 2026

The Silicon Rapture: Reed Hollowman on Why You Should Stop Worrying and Love the Bot

By Barnaby Bluster Intergalactic Futurist, Alpha-Thought-Leader, and Man Who Once Met a Robot in a Dream.

There are moments in history that define the very fabric of how we pretend to work. I recently had the distinct, high-margin privilege of sitting down with Reed Hollowman, a man whose bank account is so large it has its own gravitational pull and whose optimism is so “strategic” it has been known to ignore the laws of thermodynamics.

Reed, a founding father of the Linky-Dink empire and a partner at Silver-Latch Ventures, isn’t just looking at the future of AI. He is manifesting it into a series of highly lucrative slide decks. According to Reed, we are no longer in the “Testing Things to See if They Actually Work” phase. We have entered the era of the AI Ascendancy, where the only thing standing between you and total global dominance is your annoying insistence on employing actual human beings.

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HOW NOT TO: The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

09 Saturday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Artificial Intelligence, Ask Martyn, behaviour, Best principles, Books with influence, Condiser this, Culture, science, Stories, technology, Wales, writing

Martyn Rhisiart Jones

Madrid, Saturday 9th May 2026

Multi-faced figure with TV heads and clocks controlling puppet-like people amid flames and flags
Surreal depiction of a multi-faced figure controlling society with media and propaganda

The Vacuum of Thought: Why AI-Powered Orbital Synergy is the Ultimate Catalyst for Your Synergy’s Synergy

By Brandish Blather World-renowned Futurist, LinkedIn Legend, and Thought-Haver with a Passion for Synergising Technology for the Good of My Personal Brand.

The first time you experience the sheer, weightless emptiness of a venture capital pitch, everything changes. One moment, you’re grounded by the heavy, suffocating “hyper-G” of reality, things like “revenue,” “logic,” and “the laws of physics.” The next, all that noise disappears. You are floating in a perfect, silent void of pure, unadulterated hype.

That sense of transition isn’t just what happens when you’re strapped into a billionaire’s phallic hobby-rocket; it reflects a “Quantum Leap” in the Space-AI-Human-Potential-Sandwich™ economy. I recently sat down with Major Tad Mumbleton, a man who spent 400 days in orbit and now serves as the Chief Vibe Officer for Void-X, a company currently building inflatable habitats and AI-powered space-toasters that will absolutely, definitely reshape the way you eat sourdough on Earth.

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EXPLAIN THIS: The Great Digital Lobotomy

08 Friday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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The Great Digital Lobotomy: Why Your Sentient Spreadsheet Still Can’t Make a Decent Cup of Tea

By Barnaby Blather (Chief Visionary Officer at The Institute for Stating the Bleeding Obvious)

Conference room with large glass table, black leather chairs, notebooks, and water glasses overlooking city skyscrapers
A sleek, modern conference room set up for a business meeting with panoramic city skyline views.

In the ever-churning septic tank of Silicon Valley buzzwords, “Agentic AI” is the latest floating turd we’re all being asked to admire. Our resident “thought leader,” the perpetually breathless Barnaby Blather, has emerged from his mahogany-lined echo chamber to grace us with his latest revelation: “The Biggest Barriers Blocking Agentic AI Adoption.”

It’s a masterclass in the kind of vapid, corporate-flavored “insight” that makes one long for the sweet release of a total solar flare. Here is a translation for those of us who haven’t yet replaced our frontal lobes with ChatGPT plugins.

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EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

THE SEMIOTICS OF THE ABYSS: WHY EVERY CHIEF EXTRACTION OFFICER NEEDS A BRAINVACUUM™ PROTOCOL

“The most expensive sequence of vowels I have ever been forced to endure.” – Kenny Meh


By Barnaby Squelch-Toad (Founding Partner at ShiteLogic™)

(Imagine, if you will, a man standing on a stage. He is wearing a suit that costs more than your house, but it’s tailored to make him look like a trendy geography teacher who’s just had a nervous breakdown in a Muji. He is pacing. He is doing that thing with his hands, the “invisible accordion”, that all these “thought leaders” do. This is the prose equivalent of that man.)

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HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

06 Wednesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Wednesday 6th May 2026

Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)

By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)


THE LIVERPOOL SCREAM (In the style of ‘The Fat Scouser’)

Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.

And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!

He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”

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CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

05 Tuesday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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AI, anthropology, Ask Martyn, behaviour, Best principles, Books with influence, chatgpt, Condiser this, Culture, fiction, life, Stories, Wales, writing

Martyn Rhisiart Jones

Madrid, Tuesday 5th May 2026

(The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

03 Sunday May 2026

Posted by Martyn Rhisiart Jones in All Data, code of conduct, Consultation, data science, Dogma, European Union, Excellence, Inform, educate and entertain., poem, poems, Poetry, Politics, Public Integrity Record, Strategy, The Big Data Contrarians, The hidden wealth of nations, United Kingdom

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Martyn Rhisiart Jones

Madrid, Sunday 2nd May 2026

While you were busy doing a real job, the world’s most expensive LinkedIn notification has been rebranding your impending redundancy as a “growth mindset opportunity.” It’s time to stop listening to a man who thinks “Vibe Coding” is a professional skill and start seeing the “AI Divide” for what it truly is: a desperate, corporate protection racket designed by a “futurist” who couldn’t predict a sunset unless it was written in a $500 whitepaper.

Listen, before we start, let’s just take a moment to look at the word “Futurist.” What is a “Futurist”? In the old days, a futurist was a mentalist in a silver jumpsuit who thought we’d all be eating pill-form roast dinners while commuting to a moon colony via jetpack. Now, it’s just a title for a man in a sharp suit who’s managed to monetise the act of stating the fucking obvious with the hollow conviction of a cult leader selling “ascension” for forty quid a month.

And here he is. Banal Merde. A man who looks like he was synthesized in a lab from the DNA of a LinkedIn “Top Voice” and a wet cardboard box.

His latest piece of career-advice-slop, “The New AI Career Divide,” is the kind of breathless, sycophantic corporate fan-fiction that makes you want to go and live in a cave and communicate only through the medium of throwing stones at consultants.

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SATURDAY GIG: The Great Transformation Race – 2026/05/02

02 Saturday May 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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connectiong the cdo to the ceo and the cio to the cfo, good strategy rules the data, martyn-rhisiart-jones, the great data transformation race

Ursula Rosenstein and Martyn Rhisiart Jones

Madrid, Saturday 2nd May 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

SATURDAY: The Great Transformation Race (Or: How I Learned to Stop Worrying and Love the Vapid LinkedIn Word-Salad of the Techno-Toffs)

I was reading LinkedIn the other day. I know. I know. It’s a cry for help. LinkedIn is the only place on the internet where people talk like they’ve been lobotomised by a McKinsey PowerPoint presentation and then fed through a shredder. It’s a digital business park where everyone is wearing an invisible lanyard and shouting “Synergy!” at a pigeon.

And there he was. Bernice Carr. The Bernice Carr. A man whose job title, “Strategic Business & Technology Advisor,” is basically Latin for “I possess a library of blasers and a subscription to ChatGPT, and I will use both to make you feel slightly anxious about things that don’t exist.”

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Reclaiming May Day: The New Knowledge Economy

01 Friday May 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, history, Philosophy, technology

Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba

Madrid, Friday 1st May 2026

The arrival of May 1st, International Workers’ Day, is often framed through the sepia-toned lens of 19th-century industrialism: coal dust, steam whistles, and the clatter of the Spinning Jenny. Yet, to view Labour Day as a relic of the manufacturing age is to commit a grave anthropological and strategic error.

For the modern “knowledge class”, those architects of algorithms, curators of data, and high priests of information, May 1st is not a historical curiosity. It is a mirror. To celebrate it is to acknowledge that while our tools have shifted from the physical to the metaphysical, the structural dynamics of power, exhaustion, and civic duty remain unchanged.

Here are ten reasons why those who trade in bits and bytes should reclaim the spirit of May Day.

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HOW NOT TO: Embrace the AI Swarm: Your Business’s Digital Survival Guide

29 Wednesday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, fraud, grift, technology, writing

THE COMING DIGITAL LOCUSTS: Why Your Pathetic ‘Enterprise Solutions’ Are Just Seasoning for the AI Swarm

Martyn Rhisiart Jones, Sir Afilonius Rex and a man who once shared a corridor with a fellow who briefly tutored a junior cabinet minister at Balliol, and who is currently vibrating with the righteous, Scouse-infused fury of a man who’s just seen the price of a sourdough loaf in Islington.

Madrid, Wednesday 29th April 2026

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2026 TRENDS: Transforming Finance with AI and Tokenisation

26 Sunday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, finance, technology

Martyn Rhisiart Jones

Madrid Sunday 26th April 2026

Two people arguing in silhouette on a stage with a large neon mechanical gear behind them
Two silhouetted figures argue passionately in front of a glowing neon gear.

Welcome to the definitive, hyper-disruptive, AI-augmented, thought-leadership-as-a-service (TLaaS) guide to 2026. If you aren’t already feeling the “frictionless” vibration of a “mind-bending” paradigm shift, you’re clearly still living in the analog dark ages of 2025.

Here are the 7 “revolutionary” trends that Brendan Miggins, the man who never met a buzzword he didn’t want to marry, is definitely getting paid to tell you will “reshape the universe.”

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CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?

23 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, books, Charlatan, grifter, technology, writing

Martyn Rhisiart Jones

Madrid, Thursday 23rd April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. It’s an article by Julian Sterling-Vane. A “Temporal Architect.”

Now, before we begin, let’s just pause and dismantle the job title “Temporal Architect,” shall we? In any sane civilisation, a “Temporal Architect” would be a man in a tinfoil hat shouting at a pigeon in a precinct. But in our current late-stage capitalist hellscape, it’s a bloke in a slim-fit navy blazer who gets paid fifty grand a head to tell HR directors that, by 2030, their staplers will have “emotional intelligence.”

Sterling-Vane has written a piece titled: “Why the Cognitive Engine Isn’t a Bubble (But It Could Still Topple the Counting House).” It’s a masterpiece of the genre I like to call “The Professional Network Shrug.” It’s the prose equivalent of a man trying to sell you a monorail while simultaneously backing away toward an escape pod.

Let’s let the combined psychic energy of Aloysius Snarl, Montgomery Metal, and St. John Spleen take a look at this steaming pile of visionary “content.”

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CONSIDER THIS: LinkedIn – 2026/04/09

09 Thursday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bastards, blog, feck-linkedin, life, LinkedIn, Love, mental-health, writing

Smartphone surrounded by many social media posts and red heart like icons
A smartphone surrounded by numerous social media posts and like icons, depicting digital interaction

Martyn Rhisiart Jones

Madrid Thursday 9th April 2026

Right. LinkedIn.

You know, I was thinking about this the other day, or rather, I was forced to think about it because some algorithm had decided that what I really needed at 7:42 in the morning, while I was still half-asleep and trying to remember why I exist, was yet another notification telling me that Kevin from Supply Chain Optimisation had “viewed my profile.”

Kevin. From Supply Chain Optimisation.

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CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

06 Monday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, bernard-marr, books, cunts-i-have-known, hollyweird, media, media, writing

Martyn Rhisiart Jones, Madrid, Monday 6th April 2026

Large vintage film reel on a beach with a digital wave and futuristic city skyline.
A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

Oh, look what the algorithm dragged in. Gather ’round, you beautiful, deluded LinkedIn-scrolling corpses, for another sermon from the Church of the Silicon Rapture.

Here we have Blithering Binge Drinking Marge, or as I prefer to call her, Barbara von Blathertron, the internationally best-selling author, professional nodding enthusiast, and ladylikelady whose “futurist” predictions have the shelf life of an open tuna sandwich. He’s back to explain how AI is “rewriting filmmaking” while insisting that “craft” still wins. Bless his little heart. It’s like watching a Victorian gentleman politely announce that the guillotine is merely a “disruptive time-saving device for high-speed haircuts.”

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DATA WORLD: Data Architecture Lessons from Easter

05 Sunday Apr 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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bible, christianity, easter, faith, jesus

Martyn Rhisiart Jones

Madrid, Sunday 5th April 2026

The Catholic, Church of Wales and Anglican traditions don’t actually have a secret PowerPoint on data architecture hidden in the Vatican archives or the Book of Common Prayer. But if you sit with the Easter story… the deliberate march to Calvary, the cross, the tomb, the impossible Sunday morning… and with the Jesus who keeps saying “I am the way, the truth and the life,” you start noticing the same patterns that good data people chase when they’re not busy filling in GDPR forms.

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TECH HOUR: Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

27 Friday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, arms, Artificial Intelligence, backfill, chatgpt, code, code-cortex, Data Warehouse, database, EDW, llm, oracle, progresql, reinventing-the-wheel, snowflake, tech-hour, technology

Martyn Rhisiart Jones, Madrid, Friday 27th March 2026

Warehousing Your Data: A No-Nonsense Guide to the Right DBMS in 2026

Listen, you glorious data martyrs. You noble sufferers who have spent far too many evenings coaxing historical rows into slowly changing dimension tables while the rest of the office has gone home to sensible lives. You know the drill. The star schema looks perfect on paper, the fact table is append-only and cooperative, but then someone asks for last year’s corrected customer segments. Suddenly, your backfill script is performing open-heart surgery on a live production warehouse.

In 2026, vendors are still shouting about infinite scalability and “agentic AI” (whatever that means this week), but what actually matters is a system that lets you shove yesterday’s data into those dimension objects without it feeling like a hostage negotiation.

I have been asked to examine the most appropriate database management systems for effective data warehousing, with particular attention to the pain of backfilling dimensional tables. The brief is clear: functionality, reliability, scalability, extensibility, maintainability, performance, cost, ease of use, and a total lack of corporate nonsense.

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TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thursday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology

Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: The Impact of Agentic AI on Gammon

25 Wednesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, technology

Martyn Rhisiart Jones, Madrid, Wednesday 25th March 2026

Ah, March 25th, 2026, the sun is shining, the Snowflake croissants are buttery, and another LinkedIn prophet has risen to bless us with his latest dispatch from the mountaintop of thought leadership. Thank you, dear reader, for stumbling upon “AI Special Agents Are About To Change Gaming and Maiming Forever” by the one and only Berneice Barr, world-renowned futurist, eighty-million-follower magnet, and woman who has written more books about AI than most people have had hot dinners.

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MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

24 Tuesday Mar 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

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AI, Artificial Intelligence, Business, data architecture, Data governance, data management, Data Warehouse, design, Masterclass, technology

Martyn Rhisiart Jones, Madrid Tuesday 24th March 2026

In the ever-evolving world of enterprise data warehousing, one of the most persistent and critical challenges is how to intelligently expand subject areas and the associated data within the core data warehouse database, while maintaining architectural integrity, data quality, and governance, without venturing into data mart considerations.

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