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Author Archives: Martyn Jones

TECH HOUR: Snowflake’s Cortex Code: The Agentic Reckoning

26 Thu Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, code, code-cortex, llm, reinventing-the-wheel, snowflake, technology


Cortex Code: The Agentic Reckoning,  Or, How Snowflake Finally Gave Data Engineers a Break from Their Existential Crisis (Now With 300% More Technical Guts)

Martyn Rhisiart Jones, Madrid, Thursday 26th March 2026

Yesterday I attended Snowflake’s breakfast date in Madrid, and here are some of the great things I learned. So, without more ado…

Listen up, you glorious data martyrs, you noble sufferers who’ve spent years knee-deep in the festering swamp of undocumented ETL pipelines, chasing lineage graphs that resemble a deranged spider on acid after a three-day bender, and muttering dark incantations at 3 a.m. because some crusty Python script decided “customer churn” meant “every table that vaguely smells like a customer, plus that one VIEW nobody documented since 2019.” I stand before you today, your erudite, slightly unhinged technical prophet (with a heavy dose of stand-up bile and a side order of schema diagrams), to deliver the good news: Snowflake has unleashed Cortex Code, the AI coding agent that doesn’t just autocomplete your misery,  it inhales it, digests the entire governed data estate, and burps back production-grade, hallucination-free SQL, Python, and dbt YAML while respecting your PII tags and warehouse economics like a paranoid compliance officer on Red Bull. This isn’t your garden-variety Copilot having another existential meltdown over a missing import. This is Code Context incarnate, an agentic beast that has swallowed the Horizon Catalogue whole, metadata, lineage graphs, semantic layers, role-based access controls, Dynamic Table lag policies, and the soul-crushing reality of your credit burn rate.

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GRIFTER’S CORNER: The Impact of Agentic AI on Gammon

25 Wed Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, technology


Martyn Rhisiart Jones, Madrid, Wednesday 25th March 2026

Ah, March 25th, 2026, the sun is shining, the Snowflake croissants are buttery, and another LinkedIn prophet has risen to bless us with his latest dispatch from the mountaintop of thought leadership. Thank you, dear reader, for stumbling upon “AI Special Agents Are About To Change Gaming and Maiming Forever” by the one and only Berneice Barr, world-renowned futurist, eighty-million-follower magnet, and woman who has written more books about AI than most people have had hot dinners.

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Datos de Forma Deliberada: Mejores Prácticas para EDW

24 Tue Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, blog, Business, data architecture, Data governance, data management, Data Warehouse, design, ia, inteligencia-artificial, Masterclass, technology, tecnologia


Martyn Rhisiart Jones, Madrid martes 24 de marzo de 2.026

En el mundo en constante evolución del almacenamiento de datos empresarial (enterprise data warehousing), uno de los desafíos más persistentes y críticos es cómo expandir de forma inteligente las áreas temáticas y los datos asociados dentro de la base de datos del almacén de datos central (core data warehouse), manteniendo la integridad arquitectónica, la calidad de los datos y la gobernanza, sin adentrarse en consideraciones de data marts.

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MASTER CLASS: Mastering Data Warehousing: Balancing Pre-Emption and Back-Filling

24 Tue Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Artificial Intelligence, Business, data architecture, Data governance, data management, Data Warehouse, design, Masterclass, technology


Martyn Rhisiart Jones, Madrid Tuesday 24th March 2026

In the ever-evolving world of enterprise data warehousing, one of the most persistent and critical challenges is how to intelligently expand subject areas and the associated data within the core data warehouse database, while maintaining architectural integrity, data quality, and governance, without venturing into data mart considerations.

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ES POLÍTICA: Fascismo y Democracia: El Futuro de Europa en Debate

23 Mon Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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democracia, españa, europa, fascismo, opinion, politica, sin-categoria


El momento decisivo para Europa: apostar por una mayor democracia o ver cómo ganan los reaccionarios.

Martyn Rhisiart Jones, Madrid, martes 24 de marzo de 2.026

Europa frente a la marea reaccionaria: la democracia social o el abismo

En España, el Partido Popular, antaño baluarte de un conservadurismo constitucional y europeísta, ha comenzado a adoptar el lenguaje, los marcos ideológicos y hasta las políticas de sus rivales, Vox. Como si el fascismo volviera a ser respetable. En Europa entera, las formaciones de derecha tradicional , democráticas, liberales en lo constitucional  se ven acosadas, desplazadas o directamente fagocitadas por el radicalismo de extrema derecha. Lo que antes creían en la cohesión social, la red de protección, la inmigración regulada y un mundo sin hambre, guerra ni abusos de derechos humanos, hoy parece diluirse en un abrazo mortal con la reacción. Y mientras tanto, líderes como Ursula von der Leyen, Mark Rutte o Friedrich Merz no encarnan precisamente la esperanza de una Europa decente y progresista. Miren a Hungría: un régimen que erosiona el Estado de derecho, captura los medios de comunicación y los tribunales y convierte la solidaridad europea en una burla. ¿Queremos eso para el continente?

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IT’S POLITICS: From Austerity to Unity: Europe’s Path Forward

23 Mon Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Europe’s Reckoning: Dare More Democracy, or Watch the Reactionaries Win

Martyn Rhisiart Jones, Madrid, Monday 23rd March 2026

In the tapas bars of Madrid and the windswept plains of Extremadura, a quiet capitulation is underway. Spain’s Popular Party, once a stolid bastion of post-Franco conservatism, now finds itself propped up by Vox coalitions in region after region. Vox, the outfit that once lurked on the fringes, has doubled its seats in recent ballots and is scooping up nearly 40 per cent of young Spanish men,  not because they are all frothing ideologues, but because housing is a joke, wages have stagnated and the cost of living bites harder than any Brussels directive. 

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IT’S POLITICS: Projecting Jesus of Nazareth

22 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Martyn Rhisiart Jones, Madrid, Sunday 22nd March 2026

My brothers and sisters of every nation, tribe, and tongue, hear me now, not as a distant echo from Galilee, but as the living Word who still walks among the wounded and weeps with every mother who buries her child beneath the rubble of pride.

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IT’S QUIRKY: The Canine Enigma of the Boulevards

21 Sat Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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You only like it when I curse! Off feck!

Martyn Rhisiart Jones, Madrid, 21st March 2026.

In the drizzle of a Paris evening, where the lamps along the Seine flicker like guilty secrets, a man may still feel the old thrill of espionage. Not the sort that involves microfilm or beautiful women in railway carriages, though God knows there are enough of both, but the quieter intrigue of the dog. I had come to the capital to write a harmless travel piece; instead, I found myself tailing a creature that looked as if it had escaped from a medieval bestiary and was now plotting to annex the Left Bank. Its owner, a woman in Hermès and despair, called it “Mon Petit Assassin.” I called it Tuesday.

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IT’S QUIRKY: Good Strat Weekend: The Canine Enigma of the Boulevards – 2026/03/21

21 Sat Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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(or, A Trifle in Three Acts, with Greyhounds and Killer Dogs)

Martyn Rhisiart Jones, Madrid, 21st March 2026.

In the drizzle of a Paris evening, where the lamps along the Seine flicker like guilty secrets, a man may still feel the old thrill of espionage. Not the sort that involves microfilm or beautiful women in railway carriages, though God knows there are enough of both, but the quieter intrigue of the dog. I had come to the capital to write a harmless travel piece; instead, I found myself tailing a creature that looked as if it had escaped from a medieval bestiary and was now plotting to annex the Left Bank. Its owner, a woman in Hermès and despair, called it “Mon Petit Assassin.” I called it Tuesday.

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GRIFTER’S CORNER: Navigating AI Choices in 2026: Beyond Model Selection

20 Fri Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Artificial Intelligence, technology, AI, chatgpt, llm, fake, Charlatan, Liar, Criminal, grifter, bastards


Martyn Rhisiart Jones, Madrid, Friday 20th March 2026

March 20, 2026. Yes, that’s right, the calendar has finally caught up with the grift, hasn’t it? Thank you, thank you, for bothering to read my latest steaming pile of corporate word salad: “Choosing The Right AI In 2026 Is No Longer About Choosing The Right Model.” Because obviously, in 2026, choosing the right model would be far too simple, far too honest. No, no, we’ve evolved beyond that. We’re now in the rarefied realm of “capability profiles” and “orchestral conducting.” Please, hold your applause until I’ve finished flogging this dead horse made of buzzwords.

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Follow GOOD STRATEGY on WordPress.com
  • 2026 TRENDS: Transforming Finance with AI and Tokenization
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