GOOD STRATEGY REBELLION

Category: data science

  • MASTERCLASS: Ask the Data, Information and Knowledge Expert

    MASTERCLASS: Ask the Data, Information and Knowledge Expert

    Masterclass: Here’s Martyn!

    Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

    Introduction

    The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

    The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

    According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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  • DATA WORLD: Big Data: The Art of Bullshit – 2026

    DATA WORLD: Big Data: The Art of Bullshit – 2026

    Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

    Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

    “I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

    If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)

  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Image1Martyn Rhisiart Jones

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

    Pages: 1 2

  • DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    Why I called bullshit on the data lakehouse nonsense

    I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

    So why did I bother to express my opinions on the subject?

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  • THE TEN BIG DATA COMMANDMENTS

    THE TEN BIG DATA COMMANDMENTS

    HOW TO SUCCEED WITH BIG DATA

    Here are the ten golden rules of belief for surefire big data success:

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  • REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

    Warren Buffett

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  • Data must adapt or die!

    Data must adapt or die!

    Martyn Richard Jones

    Our bloke in Brussels, 3rd July 2019

    It’s a simple, timeless, human truth; data must adapt or die.

    Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

    (more…)
  • Three really stupid things you can do with a Data Lake

    Three really stupid things you can do with a Data Lake

    OLYMPUS DIGITAL CAMERAMartyn Richard Jones

    Gif sur Yvette, 27th December 2017

    To begin at the beginning

    First, a thought.

    Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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  • Business Data Explained: The Long Read

    Business Data Explained: The Long Read

    Martyn Richard Jones, Gif sur Yvette 23rd September 2017

    Integrity

    Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.

    There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. (more…)