Martyn Richard Jones
Remastered for 2026
Here are three stories that illustrate the connection between creativity and what we do in business. Jack’s Retail Story talks about the expansion of retail business; Jill’s Colour Book Story highlights a hugely pervasive tendency, even in these times; and Martyn’s Summer Story argues that there is a strategic time and place for some things.
Written by Martyn Richard Jones
Remastered for 2026
’m in a board room, addressing the assembled bunch of socially challenged IT management and hangers-on.
I explain, in simple language, how they can and should implement Enterprise Data Warehousing iteratively and agilely, and why they should do so rather than other approaches. I also explain how to do Business Intelligence, again, both iteratively and agilely.
They, the assembled suits, wring their hands and say, “We can’t do it any differently now, we have to deliver everything we promised by September, or we are screwed”.