Tag: the wild literary world of martyn jones

  • Bandoxa: A Whimsical Memoir of Celtic Journeys – Book Review

    Bandoxa: A Whimsical Memoir of Celtic Journeys – Book Review

    Vanessa Bell-Brighton, Madrid, Monday 16th March 2026

    Bandoxa: A Celtic Journey by Martyn de Tours

    In the misty interstices where memory meets myth, Martyn de Tours’s Bandoxa: A Celtic Journey emerges as a beguiling memoir, a tapestry woven from the threads of Welsh valleys, Spanish sierras, and the capricious whims of a life lived with irreverent gusto. Published in 2025, this self-designed volume, complete with a front cover image by the author himself, defies the staid conventions of autobiography, opting instead for a rollicking, shape-shifting narrative that flits between the personal and the poetic, the absurd and the profound. De Tours, a polymathic wanderer whose email address (martyn.de.tours@martyn.es) hints at a life straddling strategy consulting and soul-searching, invites us into his “cabin above the River Mendo” in Galicia’s Oza-Cesuras, where goats hold grudges and skies perform like temperamental bards. It is a book that, in its anarchic charm, recalls Virginia Woolf’s insistence in A Room of One’s Own that “fiction here is likely to contain more truth than fact”, though de Tours’s truths are marinated in humour, history, and a dash of hallucinatory flair.

    From the outset, de Tours signals his intent to subvert expectations. The introduction, “Bandoxa: A Life Lived, Remembered, and Reimagined,” paints a “vibrant mosaic of reflections” that encompasses “revolutionary Welsh princes, poisoned oceans, a grifting cat, angry school projects, the ghost of Segovia, and a fair amount of very questionable weather.” This is no linear chronicle; rather, it is a “memory salad,” as one chapter title aptly puts it, tossed with vignettes that leap from childhood in Caerffili, where dragons “still wink at toddlers”, to sun-drenched escapades in Mallorca and Madrid. De Tours’s prose pirouettes through time, geography, and genre: one moment, we’re amid the surrealism of an “Imaginary Bandoxa Bar,” where patrons debate Yeats over pints; the next, we’re dissecting the cultural DNA of his grandfather, whom he dubs “Grampa Jorge,” insisting with mock-forensic zeal that the man’s love of sauce and crusty bread proves his Spanish origins. “He would wipe the pattern off the plate, given half a chance,” de Tours writes. “Just how Spanish is that?”

    Such passages brim with the wit that Oscar Wilde might have admired, for as Wilde quipped in The Importance of Being Earnest, “I can resist everything except temptation”, and de Tours tempts us relentlessly with his digressions, turning memoir into a feast of intellectual mischief. His chapters on school projects, for instance, transform adolescent assignments into mini-epics: “Owain Glyndŵr – The Dreaming Prince of the Hills” becomes a meditation on Welsh rebellion, while “The Sea That Screamed: Minamata and the Poisoned World” channels ecological outrage with a fervor that echoes Somerset Maugham’s keen eye for human folly in Of Human Bondage, where he observed that “people ask you for criticism, but they only want praise.” De Tours, however, balances praise with self-deprecating barbs, admitting his youthful anger as a “fire that burned without direction,” teaching him that “projects weren’t just homework; they were portals.”

    The book’s Celtic heart pulses most strongly in its fusion of Welsh and Galician identities, a theme that resonates with Antonia Fraser’s historical acuity in works like The Warrior Queens, where she explores the indomitable spirit of figures such as Boudica. De Tours mirrors this by invoking Noson Galan Gaeaf, Wales’s precursor to Halloween, with its bonfires and gender-swapping revelries, drawing parallels to Mexico’s Day of the Dead and lamenting the Church’s co-optation in 609 AD. “People believe that their departed loved ones return to spend time with the living,” he notes, infusing the ritual with a poignant longing that bridges cultures. This cross-pollination extends to his Spanish sojourns: from mastering flamenco under “Maestro Andrés Segovia” to navigating love in Majadahonda, where “the warmth of humanity” shines through even in “times of COVID-19.” De Tours’s Mallorca interludes, ten in total, each a jewel of sensory detail, evoke sunlit terraces and “terrible weather” alike, underscoring a migrant soul’s quest for belonging. As Woolf might say, in To the Lighthouse, “What is the meaning of life? … A simple question; one that tended to close in on one with years. The great revelation had never come. The great revelation perhaps never did come. Instead, there were little daily miracles, illuminations, matches struck unexpectedly in the dark.” De Tours strikes such matches repeatedly, illuminating the mundane with epiphanic glee.

    Yet Bandoxa is no mere travelogue; it is a sly critique of modernity’s absurdities, laced with political asides that skewer “suckered by politicians” and anti-intellectualism in “Damn Intellectuals!” Here, de Tours channels Maugham’s sardonic gaze, quoting Twain’s quip that “the trouble ain’t that there are too many fools, but that the lightning ain’t distributed right,” while imagining a dialogue among “three of virtual realities’ most astute jesters” on ignorance as a “national sport.” His humour, often anarchic, think a “grifting cat” or “monkey business” in rural Galicia, serves as a bulwark against despair, much like Wilde’s epigrams that mask deeper truths. “Life has only two news bulletins before it all fades to adverts,” de Tours muses in his closing chapter, “Until Another Day,” a valediction that blends Dylan Thomas’s rage against the dying light with a cheeky punchline: “What is the meaning of life? 1956! Wicked.”

    What elevates Bandoxa to brilliance is its stylistic audacity, a Woolfian stream of consciousness punctuated by lists, asides, and surreal flourishes that recall the New Yorker’s penchant for narrative depth amid whimsy. De Tours’s voice is confiding, conspiratorial, urging us not to be “disappointed” by the tale’s elusiveness: “There is too much to say and too little permitted to be said.” This restraint, paradoxically, amplifies the intimacy, making readers complicit in his “wandering into Bandoxa,” where fears dissipate like mist and joy kneels “beside you like a childhood friend.” Fraser’s biographical empathy finds echo in de Tours’s tender portraits of Grampa’s football boots, of lost loves, of a “love of my life” amid Edinburgh festivals, revealing a man who, like Maugham’s protagonists, grapples with identity’s fluidity.

    In an era of polished, ghostwritten memoirs, Bandoxa stands as a refreshingly handmade artefact, its imperfections, occasional repetitions, and meandering pace endearing rather than detracting. It is a book for those who savour the FT Weekend’s cultural digressions, offering insights into Brexit-era migrations, the solace of food (“a spellbook”), and the redemptive power of music, from Genesis to flamenco. De Tours’s praise for “the ultimate sports drink” (horchata, presumably) and his railing against “damn intellectuals” who mock the clever form a multifaceted prism, refracting life’s chaos into something luminous.

    Ultimately, Bandoxa is a triumph of the human spirit, a Celtic odyssey that, in Wilde’s words, reminds us that “to live is the rarest thing in the world. Most people exist, that is all.” De Tours lives vividly, inviting us to join his parade of memories, myths, and mirth. Read it, then read it again, different every time, as promised. A gem of a memoir, brimming with insight and irreverence.

    THE END

  • Building Insight: Revolutionising Corporate Estate Management – Book Review

    Building Insight: Revolutionising Corporate Estate Management – Book Review

    Angelica Bush, Madrid, Monday 16th March 2026

    The Architecture of Insight: A Masterclass in the Corporate Built Environment

    In the grand, sweeping narrative of global commerce, we have long obsessed over the movement of capital and the flux of labour. Yet, we have been curiously blind to the very stage upon which this drama unfolds: the corporate estate. In his magisterial new work, Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, Martyn Jones, a “whisperer of unruly data” with a pedigree that reads like a Cold War thriller, seeks to rectify this oversight.

    Jones does not merely write about buildings; he writes about the architecture of information. For too long, Corporate Real Estate Management (CREM) has been the “insular, withdrawn, and conservative” sibling of the C-suite, left to its own devices in a fog of unaligned metadata and legacy spreadsheets. Jones shatters this complacency, arguing that in an era of hybrid work and radical transparency, the corporate estate must transition from a passive cost centre to a high-octane engine of strategic value.

    The Triple Helix of Modern CREM

    The brilliance of Building Insight lies in its refusal to treat real estate as a mere matter of bricks and mortar. Jones posits a “Triple Helix” of mastery required for the modern practitioner:

    1. The Analytical Rigour: Jones demands a shift toward “genuine insight” through advanced analytics. This is not data for data’s sake, which he memorably dismisses as “noise with a suit on”, but a structural life-support system for decision-making. From IoT-driven occupancy sensors to BIM (Building Information Modelling), the goal is a “logic layer” that reconciles the physical and digital.
    2. The Anthropological Lens: In a move that would delight the likes of Gillian Tett, Jones insists that CREM is fundamentally about anthropology, sociology, and psychology. To manage a workspace is to manage the “learnt behavior” of its inhabitants. He warns that ignoring the human “natives” in favour of a purely logical view of business is a “perilous” path that only breeds resistance.
    3. The Ethical Imperative: Aligning with the grand sweeps of Paul Kennedy’s historical foresight, Jones anchors the future of the built environment in Agenda 2030. The intersection of CREM with Sustainable Development Goals (SDGs) is not an elective; it is the new baseline for institutional resilience.

    A Blueprint for the Future

    Jones provides a comprehensive taxonomy of the “eighteen variations” of real estate management, but his focus remains resolutely on the Integrated Workplace Management System (IWMS) and the “Grand Central of Everything”, the data governance frameworks that prevent our invisible digital buildings from collapsing.

    The book’s appendices are a masterclass in themselves, offering a “basket full of cases” and innovative performance measures that move beyond the crude metrics of the past. He challenges the “miracle that curiosity survives formal education” by urging a constant, restless questioning of the status quo.

    Verdict

    Martyn Jones has written a book that is, like the author himself, “a leek in a paella”, something that adds a necessary, sharp flavour to a complex dish. Building Insight is more than a manual; it is a manifesto for the “whisperers” who must now lead. For any leader who suspects that their most expensive asset, their physical footprint, is being managed by “carpet-baggers” rather than strategists, this is the essential map for the journey ahead.

    It is a work of authority, innovation, and, above all, profound clarity. In the “still, small voice” of the schema, Jones has found the firm’s future.

    THE END

  • Building Insight: The Future of Corporate Real Estate – Book Review

    Building Insight: The Future of Corporate Real Estate – Book Review

    Francesca Fraser, Sunday Madrid 15th March 2026

    Review: Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate, by Martyn Jones

    In the quiet corners of corporate life, far from the glamour of mergers, the drama of markets, or the mythology of founders, lies a function that quietly consumes billions: corporate real estate. Offices, campuses, warehouses, data centres, and laboratories. They are the stage sets on which modern organisations perform. Yet the management of this built world has often been treated as a back-office craft rather than a strategic discipline.

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  • Harnessing Data for Corporate Real Estate Management Success – Book Review

    Harnessing Data for Corporate Real Estate Management Success – Book Review

    Gemma Esmerelda Jones, Sunday Madrid 15th March 2026

    Building Insight: Data, Information and Advanced Analytics in Corporate Real Estate

    In an era where corporate real estate management (CREM) is no longer a mere back-office function but a strategic lever for sustainability, efficiency and value creation, Martyn Jones’s Building Insight arrives as a timely manifesto. Drawing on decades of experience advising blue-chip firms from Adidas to Xerox, Jones, a Welshman based in Spain with a flair for data architecture, argues that CREM’s future lies in harnessing data, information and advanced analytics. This is not a dry textbook on property spreadsheets; rather, it is a thoughtful exploration of how insight can transform bricks-and-mortar decisions into competitive advantages. At a compact yet comprehensive length, the book bridges the gap between CREM practitioners and the broader C-suite, echoing the analytical rigour of industry journals while infusing a personal, almost anthropological lens on the field.

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  • Laughing @ Data.Com: A Satirical Take on IT Industry Hype – Book Review

    Laughing @ Data.Com: A Satirical Take on IT Industry Hype – Book Review

    Penelope Parker, Madrid 10th March 2026

    The tech industry has long been a parade of expensive suits, hollow acronyms, and “digital transformations” that possess all the structural integrity of a damp Digestive biscuit. Into this landscape of algorithmic overpromise and professionalised grifting comes Martyn Jones with Laughing @ Data.Com, a book that, by all rights, should be required reading for anyone currently being held hostage by a Jira ticket.

    Jones, a man once heralded as a top-tier database expert back “when that kind of accolade still meant something,” has produced a work that is less a technical manual and more a weary, satirical travelogue through the “Kafkaesque scrum of buzzwords and bootlickers” that defines modern IT.

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  • Laughing@Data.Com: A Candid Review of Data’s Absurdities – Book Review

    Laughing@Data.Com: A Candid Review of Data’s Absurdities – Book Review

    Rebecca Trentt

    Book Review: Laughing@Data.Com by Martyn Jones
    A survival manual for the data-industrial complex, delivered with a raised eyebrow and a sharpened knife

    There are books about data. Then there are books written by people who have survived data.

    Laughing@Data.Com sits firmly in the second category.

    Martyn Jones’ latest contribution to the already groaning shelf of “data thought leadership” arrives like a heckler in a TED Talk. Where most books on artificial intelligence, analytics, and “digital transformation” read like a PowerPoint deck translated into prose, Jones offers something rarer: a long, irreverent laugh at the entire enterprise.

    Not a joyful laugh, mind you. More the hollow, existential chuckle of someone who has spent thirty years watching corporations spend millions trying to discover that spreadsheets still work.

    And that, in many ways, is the point.

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  • Laughing@Data.Com: Hilarious Heresy Against the Hype Machine – Book Review

    Laughing@Data.Com: Hilarious Heresy Against the Hype Machine – Book Review

    Lila de Alba

    In the digital colosseum where data evangelists duel with dashboards and AI prophets peddle predictive panaceas, Martyn Jones arrives not with a sword, but a seltzer bottle. His latest tome, Laughing@Data.Com (self-published, 2025), is a riotous romp through the absurdities of the IT industry, a book that skewers the sacred cows of big data, machine learning, and that perennial favorite, “digital transformation,” with the precision of a Welsh coal miner’s pickaxe. Jones, a grizzled data architect who’s consulted for everyone from Adidas to the UN (and survived to tell the tale), channels the spirit of Swiftian satire into a manifesto that’s equal parts Wired’s gadget glee, CIO’s boardroom battle cry, and FT Weekend’s urbane eyebrow-raise. If Dave Trott’s advertising yarns met Stewart Lee’s stand-up scorn in a Zurich banker’s lounge, this would be the offspring: witty, worldly, and wonderfully wicked.

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  • Revealing Wealth: A Blueprint for Financial Transparency – Book Review

    Revealing Wealth: A Blueprint for Financial Transparency – Book Review

    By Samantha Sterling Parker, Spanish FT Weekend

    Madrid, Monday 9th March 2026

    To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.

    Below is a look at this seminal work through three distinct editorial lenses.

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  • IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

    IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

    By Samantha Sterling Parker, Long FT Weekend

    Madrid, Monday 9th March 2026

    Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

    In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

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  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion – Book Review

    Revealing Wealth: A Data-Driven Crusade Against Tax Evasion – Book Review

    By Melanie Rodham Jenkins

    Reviewed by Afilonius Rex, for FT Weekend

    Madrid, Monday 9th March 2026

    In an era when wealth inequality feels like an intractable virus, Martyn Jones’s Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology arrives as a potent antidote – or at least a blueprint for one. Published in 2025, this ambitious tome blends technical savvy with moral urgency, proposing a global “World Asset Register” (WAR) to unmask hidden fortunes. Jones, a data architecture veteran once hailed as one of the world’s top information experts, teams up with his alter ego, Afilonius Rex – a pseudonym for a collective of contrarian thinkers – to argue that technology can pierce the veil of offshore secrecy. But as Gillian Tett might observe, drawing from her anthropological lens on finance, this isn’t just about algorithms and databases; it’s about the cultural rituals of power, where the ultra-rich perform elaborate dances to evade civic duty, leaving the rest of us footing the bill.

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